use of entertainment solutions for small and medium enterprises marketing
DESCRIPTION
TRANSCRIPT
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ENTERTAINMENT SOLUTIONS FOR SME
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About
WEB DEVELOPMENT
MOBILE DEVELOPMENT
GAME DEVELOPMENT
ENTERTAINMENT
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Clients
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+ Micro-enterprises
• Few employees
• Important role of the owners
• Direct relationships owners-clients-employees
• Limited market share
• (Usually) lack of a marketing department
SME (Small & Medium Enterprises)
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SME Requirements 1 2 3
Owner requirements
Web presence Web presence Web presence + ?
Development “Home made” Low quality HTML
Professional Higher quality Dynamic website e-Commerce
Professional Higher quality Dynamic website ?
ADV Offline Offline Online (low)
Online
Audience Low expectations
Medium expectations
High expectations
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Some entrepreneurs try to define the best, the most innovative and cost effective solution to communicate with their clients and potential clients.
HOW?
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1. Web 2.0 & Social applications
2. SaaS
3. Mobile Applications
4. Advergames
Solutions?
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1. To analyze
2. To keep an eye on the market
3. To invest in R&D
4. To adapt and to be dynamic
The role of the DEVELOPER?
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Case studies
1. Couchlove.com // social app
2. MMS Event // saas
3. Castello Malvezzi // mobile app
4. Zuuvu and advergames // gaming app
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Cytavision is a semi-government organization. It was established with the aim of providing, maintaining and developing a comprehensive telecommunications service, both nationally and internationally. Cytavision is considered to be the Leading provider of integrated Electronic communications services in Cyprus.
Couchlove.com
• TV • Voice • Data • Mobile
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• to create a social application to engage their audience;
• to collect personal information for marketing purposes (profiling, emailing, etc);
• to analyze the tastes for their users;
• to define a simple but effective campaign using internet;
• to test Facebook as a tool for future campaigns
Objectives
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• simple questions and simple answers
• simple dynamics, to be suitable for any type of user
• simple sharing
• rewarding
How to achieve the objectives?
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• to allow users to configure their own couch;
• to analyze, according to the selected patterns, the personality of each user;
• to advise in accordance with their personality some relevant tv channels;
• to allow users to share their couches by email, twitter, facebook ;
• to vote and to be voted ...couch;
• to take part to a competition to win a TV and a decoder.
The idea
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• LAMP
• Flash
• Facebook API
• Twitter API
Technologies
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Technical overview
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Technical overview
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• 2200 registered users
• 1200 weekly active users in Facebook
• 6500 share on Facebook
Results (after 7 days)
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MMS event is a one-person company based
in Sweden. The idea was to conceive a SAAS
application allowing event organizers with a
simple and fully customizable application
enabling attendees to broadcast pictures
taken by their handsets on flat screens, web
sites and mobile devices.
MMS Event
The service is addressed to:
•exhibitions •parties •weddings •conferences
Business model * rent the software per day * revenue sharing on short-code MMS
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MMS Event
WEB SITE
SAAS iPhone APPLICATION
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Features
admin client user
•Add clients • Subscription period * Change client settings * Set the price for incoming MMS •Set the templates the customer can use • Set if clients can use SMS or MMS
• Backgrounds • Embed the slideshow in his website • Choose MMS and SMS templates • Choose transition effects, timings, etc • Set texts • Add adv screens • Approve MMS/SMS on/off • Download SMS/MMS
• Backgrounds • Embed the slideshow in his website • Choose MMS and SMS templates • Choose transition effects, timings, etc • Set texts • Add adv screens • Approve MMS/SMS on/off
SAAS
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Graphic user interface / website
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Graphic user interface / SAAS
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Graphic user interface / SAAS
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Graphic user interface
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Technologies
WEB
• LAMP
• Flash
• XML
• MMS gateway integration
iPhone
• Objective C
• XML
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Castello Malvezzi
Castello Malvezzi is a high-level Italian restaurant hosted in a 14 century castle and surrounded by 30.000 meters of park. Besides the suggestive and ancient environment, its hold by a innovative management which focus very much on new technologies and social media marketing. The requirement was the development of an interactive menu with social features for their elite clients.
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Requirements
• interactive menu on iPad
• social media interactions
• offline functioning of the application
• synchronization
• not public application
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Solutions
• Design compliant with the style of the restaurant style and their corporate identity
• Simple UI to allow even non skilled people to use it
• Not publishing on App store but ad-hòc build
• Sync via plist (xml) to allow the application to update the app and to allow the offline functioning
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GUI
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GUI
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GUI
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Technologies
• Objective C
• LAMP
• Facebook API for iOS
• XML
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Why?
• To offer to the guests of the restaurant a new experience
• To communicate they are innovative
• To be one of the first restaurants with such a type of application PR
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Gaming platform
We have conceived a flexible gaming platform featuring:
• SP&MP games
• Accounting system
• Incentive tools
• 1vs1 matches
• Tournaments
• Social tools
• Casual • Skill • Incentive • Social
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Objectives
• Modular solution to build gaming solutions (portals, applications, etc)
• “All in one”: platform + games + business model
• Catalog of advergames
• Marketing tool
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Technologies
• LAMP
• Flash
• Payment gateway integration
• Multiplayer socket (JAVA)
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Zuuvu
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Games
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Games
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Why using advergames?
• Higher interactivity with the brand, including competitions
• Uniqueness: every brand is different, so the advertising
• Virality
• Higher exposure compared to banners
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Markets are Conversations (the cluetrain manifesto)
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Thanks
www.outsourcingfarm.com