user experience design - why, how and where
TRANSCRIPT
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User Experience
DesignUXD
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my name is
Jaco de Wet
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I love…dogs
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…to travel
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…food
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…theatre
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…technology
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I have done work for…RMB
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I work for…
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and co-owner of…
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and I am fanatical about User Experience
Design
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1. What is UXD?2. Why is UXD so important?3. What is the process?4. What are the trends?5. How do you get into UX?
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What is UXD?one
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What is UXD?User Experience Design (UXD or UED) is a
broad term used to explain all aspects of a person’s experience with the system, including
the interface, graphics, industrial design, physical interaction, and the manual. It also refers to the application of user-centered design practices to
generate cohesive, predictive and desirable designs based on holistic consideration of users’
experience.
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“person’s experience with the system, including the
interface, graphics, industrial design, physical
interaction, and the manual”
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Focus on:• interface• graphics• industrial design• physical interaction
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5 quality components• Learnability first time users
• Efficiency task speed
• Memorability return users able to continue
• Errors how many errors do users make
• Satisfaction how was the experience
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Why is UXD so
important2
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Why is it important to have UXD?
On the Web, it is a necessary condition for survival. If a website is difficult to use, people leave. If the
homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get
lost on a website, they leave.
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What is the process for
UXD?3
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PlanDefine your project scope
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Plan
Create your hypothesis around the issues your users may have
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Plan
Decide which tests you would like to use to prove your hypothesis
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ResearchGather your stats
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ResearchListen to what people have to say
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ResearchWhat are the trends?
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DesignBuild what is required
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Design
Keep the rules in mind
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Design
Ask people what they think
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Just a thought…
Users are not designers and designers are not users
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Adapt
Adapt or die
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Measure
You know you are making progress
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What are the UX trends?3
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Mobile in GeneralIt goes without saying that whether you are in App design or Mobile web design, there is no shortage of work…only a shortage of ideas.
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ResponsiveResponsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience across a wide range of devices (from desktop computer monitors to mobile phones)
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Responsive
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Augmentation
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Gestural Interfaces
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How do you get started?4
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Find and interact with experts
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Get certified…
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Read…