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Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities The 5th Annual WSBA Solo and Small Firm Conference Vancouver, WA July 15, 2010 @ kevinokeefe

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Page 1: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

The 5th Annual WSBA Solo and Small Firm ConferenceVancouver, WAJuly 15, 2010

@kevinokeefe

Page 2: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

advertising

http://www.flickr.com/photos/canarypromo/423135451/in/photostream/@kevinokeefe

Page 3: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

media

@kevinokeefe

Page 4: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

professional growth

@kevinokeefehttp://www.flickr.com/photos/spunter/3238629251/

Page 5: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

business development growth

@kevinokeefe http://www.flickr.com/photos/dfoster/3463699933/

Page 6: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

engage

http://www.flickr.com/photos/diamondmountain/76720987/@kevinokeefe

Page 7: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

networking

@kevinokeefehttp://www.flickr.com/photos/houseofsims/3031562553/

Page 8: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

relationships

http://www.flickr.com/photos/virtualsugar/2818062680/@kevinokeefe

Page 9: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

word of mouth

http://www.flickr.com/photos/drexler/2421471140/@kevinokeefe

Page 10: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

creating relationships?

@kevinokeefe

Page 11: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

strategy

@kevinokeefe http://www.flickr.com/photos/vivarin/4366228871/

Page 12: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

social media equity

http://www.flickr.com/photos/martin_thomas/3292783660/

@kevinokeefe

Page 13: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

trust

http://www.flickr.com/photos/ssandars/109181158/@kevinokeefe

Page 14: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

listen

http://www.flickr.com/photos/26101082@N00/3219209680/@kevinokeefe

Page 15: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

conversation

http://www.flickr.com/photos/anyalogic/2315310261/@kevinokeefe

Page 16: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

value

http://www.flickr.com/photos/design-dog/1075402542/@kevinokeefe

Page 17: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

go out

@kevinokeefe http://www.flickr.com/photos/davichi/376008245/

Page 18: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

http://www.flickr.com/photos/brainware3000/22205084/@kevinokeefe

Page 19: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

Perfection necessary?

http://www.flickr.com/photos/tobiaseigen/374107866/@kevinokeefe

Page 20: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

http://www.flickr.com/photos/flattop341/1086598688/in/set-72157594301496165/

tools

@kevinokeefe

Page 21: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

ROI: return on investment

@kevinokeefehttp://www.flickr.com/photos/zack-attack/399240900/

Page 22: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

RSS reader

@kevinokeefehttp://www.flickr.com/photos/bagels/2207818641/

Page 23: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

LinkedIn

@kevinokeefehttp://www.flickr.com/photos/rosenkranz/2789702592/in/photostream/

Page 24: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

http://www.flickr.com/photos/wrote/2419168625/

find listen

engage empower

The key to blogging: FLEE

@kevinokeefe

engage: http://www.flickr.com/photos/diamondmountain/76720987/

empower: http://www.flickr.com/photos/lululemonathletica/3439161962/in/photostream/

listen: http://www.flickr.com/photos/wrote/2419168625/find: http://www.flickr.com/photos/walkadog/3353936487/

Page 25: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

Twitter

@kevinokeefe http://www.flickr.com/photos/furphotos/1921659809/

Page 26: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

leadership

@kevinokeefe http://www.flickr.com/photos/jamiedfw/445506874/

Page 27: Using Blogs and Social Media: Your Ticket to Gaining Presence, Visibility and Marketing Opportunities

Thanks. For more info & personal webinars:

Kevin O’ Keefe | LexBlog, Inc. 411 First Avenue, Suite 350Seattle, WA 98104

office direct: 206.340.8204cell: 206.32.3627email: [email protected]

Real Lawyers Have Blogs: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefeLinkedIn: http://linkedin.com/in/kevinokeefe