using canadian talent supply and demand data in your recruiting strategy

How Data Influences Hiring in Canada: Using Candidate Supply & Hiring Demand to Fill Jobs Faster

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Talent Supply & Demand in Canada

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What data should my hiring strategy include?

Your recruiting strategy should be influenced by current labour

market conditions, specifically 2 things:

1. Hiring demand – this shows you the competition you’ll face as you recruit potential candidates

2. Talent supply – this shows you how many candidates meet your job requirements locally, nationally, or internationally

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What data should my hiring strategy include?


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How to Determine Demand

By examining the number of other companies that are recruiting for the same type of talent, you can see the level of competition you’ll face.

We looked at companies currently hiring for Web Developers and where these jobs are located in Canada. There are 321 companies advertising 413 job openings.

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The median advertised salary for a Web Developer in Canada is $62,750. But, the top 10% of employers advertise salaries of $88,000 or more. Where do your salary offerings fall on the range below? Is your region more competitive with salaries? Note: This is the advertised salary, not necessarily what is negotiated between the employer and the employee. It gives you an idea of what other companies include in their job ads to attract candidates to apply for their open positions.

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Below are the top skills and certifications required of Web Developers in Canada. Do you require them in potential candidates? You might experience more competition when looking for someone with JavaScript than jQuery, since JavaScript is more in demand.

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How to Determine Supply

When looking at candidate supply, it’s helpful to look at the number of people in an occupation and the number of people with specific skill requirements in all areas. If you know there are only 3,900 Web Developers with JavaScript skills in Canada and where they are currently employed, you may decide that you can train a new (or existing) employee in this skillset.


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Use social networks and resume databanks to preview candidates. Ask the Hiring Manager: “If I brought you candidates that looked like this, would that satisfy your needs?” This will ensure that all parties are in agreement and help eliminate frustrations. Also, make sure to use search engines to find sample resumes!

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By looking at historical hiring, you see companies that employ the talent you need and their qualifications. This is an invaluable source of passive candidates for your pipeline.

To streamline your recruiting, ask the Hiring Manager: “If I brought you candidates with qualifications at these companies, would that satisfy your needs?”

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Putting Supply and Demand Together

Just like in economics, supply and demand for talent can show you recruiting conditions. A job with high demand (a lot of other companies hiring) and low supply (not a lot of candidates) will be hard to fill, whereas a job with low demand and high supply will be easier to fill. The Hiring Scale uses supply and demand factors to determine a score from 1 (easy to fill) to 99 (hard to fill). Generally, Recruiters view anything over a 60 as difficult.

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Hiring Scale scores also allow you to see conditions in specific provinces or cities, helping you identify the best locations in which to look for talent.

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Demand Pressure

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About WANTED Analytics™

WANTED Analytics™ combines real-time and historical global talent supply and demand to help HR professionals make better strategic business decisions: • Guide an overall workforce strategy • Develop talent acquisition tactics for hard-to-fill positions • Survey the entire candidate universe • Use competitive intelligence to understand the external environment Additionally, clients in the staffing, HR, RPO, media, and government sectors use WANTED Analytics to find sales leads, analyze employment trends, gather competitive intelligence, forecast economic conditions, and source hard-to-fill positions.

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Global Analytics for the Talent Marketplace

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• WANTED maintains a Big Database of more than 1 billion job ads dating back to June of 2005 and growing every day

• Each week, 2.5 million unique job postings are collected, adding up to 120 million per year

• Historically, there are 2.45 million companies with stored job ads. In the last 30 days, job listings were collected from over 300,000 organizations

• More than 25,000 sources are spidered, including job boards and corporate web sites

• Data is tracked in the 22 largest countries, including the US, Canada, the UK, China, Australia, Mexico, and more

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Learn more and get a free trial of WANTED Analytics at

www.wantedanalytics.com or contact us at (800) 530-0818.

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http://www.wantedanalytics.com/

using canadian talent supply and demand data in your recruiting strategy

Recruiting & HR