using data to become a strategic talent advisor | talent connect san francisco 2014

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Using data to become a strategic talent advisor @JennyDeVaughn Senior Director Employment Branding and Sourcing ADP #intalent

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Jeff Batuhan shares Stryker's approach to and success with re-positioning their recruiters as talent advisers, and Jenny DeVaughn discusses how to evolve your talent acquisition teams to provide proactive consultation to your hiring managers using LinkedIn and other digital tools. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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Page 1: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Using data to become a strategic talent advisor

 @JennyDeVaughn  Senior Director  Employment Branding and Sourcing  ADP

#intalent

Page 2: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

 http://jobs.adp.com ADP

Page 3: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

“You seek too much information and not

enough transformation.”  ― Shirdi Sai Baba

#intalent

Page 4: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Talent Acquisition Transformation  Simplify Innovate Grow

#intalent

Page 5: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Is Your Company a Talent Factory?  HR Leading Human Capital Management (HCM)

•  Accountability for top talent from Corporate Social Responsibility (CSR) and Diversity partnerships

•  Internal Drive Your Career program •  Business Process Innovation (BPI)

opportunities •  Lower Interview to Hire Ratio

•  Improve Candidate Quality

•  Increase Response Rate

#intalent

Page 6: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Talent Advisors  Inspiring Innovation

Historical and competitive talent data •  Ideal location(s)

•  Salary range

•  Diversity

•  Lowest cost per hire

Talent pool availability •  Internal

•  External

#intalent

Page 7: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Over 50 critical openings in six locations at three different levels: •  Product Owner •  Senior Product Owner •  Chief Product Owner

•  Potential Candidates in the Workforce: 250 •  Direct Employers Currently Competing: 69 •  Open Jobs Posted by Direct Employers: 132 •  Difficulty (Easy=0% and Most Difficult is 100%) 90%

Product Management Hiring Initiative

#intalent

Page 8: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

$960 ADP’s Cost per Hire for LinkedIn Job Slots

 Source: TMP, 2014

#intalent

Page 9: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

ADP Global Employer Brand and Marketing  Insightful Expertise

More Needles, Less Haystack •  Customizable Employee Value Proposition (EVP)

•  Targeted pay per click advertising and content

•  Remove sources of unqualified applicants

•  Partner with leaders on hiring events, referral bonus, and video assets

•  Focus on global mobile easy apply

#intalent

Page 10: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

#intalent

Page 11: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

If you aim at nothing, you will hit it every time.

 ― Zig Ziglar

#intalent

Page 12: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Net Promoter Score (NPS)

•  Candidates are detractors, passives, or promoters based on their feedback •  Reach out to each type to follow-up •  Feedback used with the hiring manager and the recruiter •  Included in individual performance and quality goals

 Measure Candidate Experience

#intalent

Page 13: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

•  Collaborate with all internal brand leaders

•  Gather best practices – LinkedIn blogs, webinars, and content

•  Start with a pilot – one hiring initiative, one location, one business unit

•  Let the data guide you, not your gut instinct

Next Steps

#intalent

Page 14: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

ADP Careers  https://www.linkedin.com/company/adp/careers

#intalent

Page 15: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

  Jeff Batuhan   Sr. Director, Global Talent Acquisition

  Stryker Corporation

Using data to become a strategic talent advisor

#intalent

Page 16: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Agenda

Talent Management Approach

Defining Success Profile

Utilizing Data to Connect, Inspire & Transform

Leveraging your internal and external partners for development

Q&A #intalent

Page 17: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

on FORTUNE 500

#305

included in the Standards & Poor’s

500 Index

500 S&P

in annual sales globally in 2013

$9.0B

employees worldwide

25K+

straight years of sales growth

34 countries where Stryker

products are sold

100+ manufacturing

and research & development locations worldwide

32 patents owned globally in 2013

5,203

Page 18: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

*Non-GAAP financial measure. A reconciliation of Adjusted Diluted Net Earnings per share to GAAP Diluted Net Earnings Per Share is included in the Company’s Annual Reports on Form 10-K.

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Sales $B

34 Straight years of sales growth 18% CAGR in sales

over 34-year period $9B annual sales globally in 2013

2013

#intalent

Page 19: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

100 Best Mid Companies Stryker UK Ltd. Recipient for the

seventh consecutive year

Great Place to Work® Institute Canada

Ranked #42, fourth consecutive year

Global Recognition

World’s Most Admired Companies in Medical Products

& Equipment Recipient for the thirteenth

consecutive year, #4 in 2014

Largest U.S.-Based Companies Joined the list in 2003 as #493,

moved to #305 in 2013

Employees’ Choice Best Place to Work

Recipient for the first time, ranked #48

Recipient for the fourth consecutive year, ranked #42

in 2014

Great Workplace Award Recipient for the sixth time in 2013

#intalent

Page 20: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

78% of 1,200 CEOs from 60 countries list 7 top issues:

Talent is #1  - PricewaterhouseCoopers Survey

#intalent

Page 21: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

 Utilizing data every step of the process Talent Management Approach

1 2 3 4 5

Success Profile

Hiring Strategy

Onboarding Engagement Development

#intalent

Page 22: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Our Journey

•  Recruiters #1 focus is filling jobs •  Little investment on the team’s development •  Metrics not clearly defined •  Process and ATS system utilization were inconsistent •  Poor candidate experience (Glassdoor ranking) •  Hiring Manager Satisfaction 7.0/10 •  49% of the jobs have been opened for over 90 days •  30+% agency utilization

Metrics (Prior 2012)

#intalent

Page 23: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Strategic Talent Advisors  Redefine Recruiters as Talent Advisors

•  Business first •  Challenge-don’t just satisfy-

hiring managers •  Labor market expertise •  Candidate experience •  Mentors others

#intalent

Page 24: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Hire Experienced?

Hire Talent/Potential?

OR

#intalent

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Connect

General Talent Acquisition Overview New Hire Orientation

TA Process & System

Metrics, Analytics & Reporting

Process & Applicant Tracking System

Selection & Sourcing Tools

LinkedIn, CRM, Talent & Supply Demand Portal

Talent Selection (Gallup) - Renowned Recruiters

Stryker Business

Job Shadowing/ Ride Along

Corporate Overview & Organizational Structure

CEB Talent Advisor Pipeline Management Strategic Advisor

#intalent

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#intalent

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Inspire

Team engagement survey data

Align recruiter incentives

to strategic impact

Annual Talent Acquisition Academy

Page 28: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

•  Performance Analytics •  Hiring Manager Satisfaction Survey •  Candidate Experience Survey •  Certification Data Results (i.e. LinkedIn)

•  Formal discussion every 6 months •  Ongoing professional and

development training •  Developmental assignments/projects

Transform  Leverage Recruiting Managers and data to accelerate development

#intalent

Page 29: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Leveraging internal and external partners to accelerate

Talent Advisor capabilities

Page 30: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

•  Hiring Manager Satisfaction – 8.4/10 vs 7.4* •  Aging requisitions above 90 days – 28% vs 49% •  Agency Utilization – 9% vs 30+% •  Talent Export – 15%-20% •  Team Engagement – 4.45 GrandMean **

Metrics & Accolades

•  2014 Candidate Experience Award (CandE) •  2014 LinkedIn Most InDemand Employer in the US •  2014 Glassdoor’s Best Places To Work

• *CEB US Benchmark • ** Gallup WW Database (75th Percentile)

Our Progress

#intalent

Page 31: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014

Key Take Away •  Define and clarify your specific Talent Advisor capabilities

•  Incorporate data into your assessment and selection strategies •  Provide your recruiters development opportunities closing the gap

•  Embed measures of strategic impact into scorecards

#intalent

Page 32: Using Data to Become a Strategic Talent Advisor | Talent Connect San Francisco 2014