using data to become a strategic talent advisor | talent connect san francisco 2014
DESCRIPTION
Jeff Batuhan shares Stryker's approach to and success with re-positioning their recruiters as talent advisers, and Jenny DeVaughn discusses how to evolve your talent acquisition teams to provide proactive consultation to your hiring managers using LinkedIn and other digital tools. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEafTRANSCRIPT
Using data to become a strategic talent advisor
@JennyDeVaughn Senior Director Employment Branding and Sourcing ADP
#intalent
http://jobs.adp.com ADP
“You seek too much information and not
enough transformation.” ― Shirdi Sai Baba
#intalent
Talent Acquisition Transformation Simplify Innovate Grow
#intalent
Is Your Company a Talent Factory? HR Leading Human Capital Management (HCM)
• Accountability for top talent from Corporate Social Responsibility (CSR) and Diversity partnerships
• Internal Drive Your Career program • Business Process Innovation (BPI)
opportunities • Lower Interview to Hire Ratio
• Improve Candidate Quality
• Increase Response Rate
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Talent Advisors Inspiring Innovation
Historical and competitive talent data • Ideal location(s)
• Salary range
• Diversity
• Lowest cost per hire
Talent pool availability • Internal
• External
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Over 50 critical openings in six locations at three different levels: • Product Owner • Senior Product Owner • Chief Product Owner
• Potential Candidates in the Workforce: 250 • Direct Employers Currently Competing: 69 • Open Jobs Posted by Direct Employers: 132 • Difficulty (Easy=0% and Most Difficult is 100%) 90%
Product Management Hiring Initiative
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$960 ADP’s Cost per Hire for LinkedIn Job Slots
Source: TMP, 2014
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ADP Global Employer Brand and Marketing Insightful Expertise
More Needles, Less Haystack • Customizable Employee Value Proposition (EVP)
• Targeted pay per click advertising and content
• Remove sources of unqualified applicants
• Partner with leaders on hiring events, referral bonus, and video assets
• Focus on global mobile easy apply
#intalent
#intalent
If you aim at nothing, you will hit it every time.
― Zig Ziglar
#intalent
Net Promoter Score (NPS)
• Candidates are detractors, passives, or promoters based on their feedback • Reach out to each type to follow-up • Feedback used with the hiring manager and the recruiter • Included in individual performance and quality goals
Measure Candidate Experience
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• Collaborate with all internal brand leaders
• Gather best practices – LinkedIn blogs, webinars, and content
• Start with a pilot – one hiring initiative, one location, one business unit
• Let the data guide you, not your gut instinct
Next Steps
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ADP Careers https://www.linkedin.com/company/adp/careers
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Jeff Batuhan Sr. Director, Global Talent Acquisition
Stryker Corporation
Using data to become a strategic talent advisor
#intalent
Agenda
Talent Management Approach
Defining Success Profile
Utilizing Data to Connect, Inspire & Transform
Leveraging your internal and external partners for development
Q&A #intalent
on FORTUNE 500
#305
included in the Standards & Poor’s
500 Index
500 S&P
in annual sales globally in 2013
$9.0B
employees worldwide
25K+
straight years of sales growth
34 countries where Stryker
products are sold
100+ manufacturing
and research & development locations worldwide
32 patents owned globally in 2013
5,203
*Non-GAAP financial measure. A reconciliation of Adjusted Diluted Net Earnings per share to GAAP Diluted Net Earnings Per Share is included in the Company’s Annual Reports on Form 10-K.
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Sales $B
34 Straight years of sales growth 18% CAGR in sales
over 34-year period $9B annual sales globally in 2013
2013
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100 Best Mid Companies Stryker UK Ltd. Recipient for the
seventh consecutive year
Great Place to Work® Institute Canada
Ranked #42, fourth consecutive year
Global Recognition
World’s Most Admired Companies in Medical Products
& Equipment Recipient for the thirteenth
consecutive year, #4 in 2014
Largest U.S.-Based Companies Joined the list in 2003 as #493,
moved to #305 in 2013
Employees’ Choice Best Place to Work
Recipient for the first time, ranked #48
Recipient for the fourth consecutive year, ranked #42
in 2014
Great Workplace Award Recipient for the sixth time in 2013
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78% of 1,200 CEOs from 60 countries list 7 top issues:
Talent is #1 - PricewaterhouseCoopers Survey
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Utilizing data every step of the process Talent Management Approach
1 2 3 4 5
Success Profile
Hiring Strategy
Onboarding Engagement Development
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Our Journey
• Recruiters #1 focus is filling jobs • Little investment on the team’s development • Metrics not clearly defined • Process and ATS system utilization were inconsistent • Poor candidate experience (Glassdoor ranking) • Hiring Manager Satisfaction 7.0/10 • 49% of the jobs have been opened for over 90 days • 30+% agency utilization
Metrics (Prior 2012)
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Strategic Talent Advisors Redefine Recruiters as Talent Advisors
• Business first • Challenge-don’t just satisfy-
hiring managers • Labor market expertise • Candidate experience • Mentors others
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Hire Experienced?
Hire Talent/Potential?
OR
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Connect
General Talent Acquisition Overview New Hire Orientation
TA Process & System
Metrics, Analytics & Reporting
Process & Applicant Tracking System
Selection & Sourcing Tools
LinkedIn, CRM, Talent & Supply Demand Portal
Talent Selection (Gallup) - Renowned Recruiters
Stryker Business
Job Shadowing/ Ride Along
Corporate Overview & Organizational Structure
CEB Talent Advisor Pipeline Management Strategic Advisor
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Inspire
Team engagement survey data
Align recruiter incentives
to strategic impact
Annual Talent Acquisition Academy
• Performance Analytics • Hiring Manager Satisfaction Survey • Candidate Experience Survey • Certification Data Results (i.e. LinkedIn)
• Formal discussion every 6 months • Ongoing professional and
development training • Developmental assignments/projects
Transform Leverage Recruiting Managers and data to accelerate development
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Leveraging internal and external partners to accelerate
Talent Advisor capabilities
• Hiring Manager Satisfaction – 8.4/10 vs 7.4* • Aging requisitions above 90 days – 28% vs 49% • Agency Utilization – 9% vs 30+% • Talent Export – 15%-20% • Team Engagement – 4.45 GrandMean **
Metrics & Accolades
• 2014 Candidate Experience Award (CandE) • 2014 LinkedIn Most InDemand Employer in the US • 2014 Glassdoor’s Best Places To Work
• *CEB US Benchmark • ** Gallup WW Database (75th Percentile)
Our Progress
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Key Take Away • Define and clarify your specific Talent Advisor capabilities
• Incorporate data into your assessment and selection strategies • Provide your recruiters development opportunities closing the gap
• Embed measures of strategic impact into scorecards
#intalent