using social networks for recruiting

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A look at social networking for recruiting. Focusing on Twitter and how to gain a foothold in the A?E?C industry with solid recruiting strategies.

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Page 1: Using Social networks for Recruiting
Page 2: Using Social networks for Recruiting

SAFETY MOMENT: TOP TIPS FOR INTERNET SAFETY AT WORK 1 Defend your computer §  Keep all software current (including your Web browser) with automatic updates

and install all security updates that your IT department recommends. Use antivirus, antispam, and antispyware software and activate your firewall.

2 Think before you share sensitive information §  Look for signs that a Web page is safe, before you enter sensitive personal or

business data–a Web address with https (“s” for secure) and a closed padlock ( ) beside it.

§  Never give sensitive info in response to an e-mail or instant message (IM) request. 3 Think before you click §  Pause before you open attachments or click links in e-mail or IM even if you know

the sender; they could be phony. Confirm with the sender that the message is real or visit the official Web site by typing the address yourself.

§  Be wary of clicking links or buttons in pop-up windows.

Page 3: Using Social networks for Recruiting

SAFETY MOMENT: TOP TIPS FOR INTERNET SAFETY AT WORK 4 Use strong passwords §  Lock your online accounts, computer, phone, and other devices with passwords at least

eight characters (longer is better), and include upper and lower case letters, numbers, and symbols.

§  Keep passwords and PINs secret. Don’t disclose them to coworkers or businesses (like an Internet café operator), or be tricked into giving them away.

§  Don’t use the same password everywhere.

5 Protect yourself from e-mail scams §  Look out for alarmist messages, misspellings and grammatical errors, deals that sound

too good to be true, requests for sensitive info like account numbers, and other signs of a scam. Turn on a filter that warns you of suspicious Web sites.

6 Protect your data on the go §  When you use public Wi-Fi, choose the most secure option, even if you have to pay for it.

It could include password-protection and encryption. §  Confirm the exact spelling of the wireless network you’re connecting to. Beware of

clever (slightly misspelled) fakes. §  Encrypt the data on your laptop (or USB flash drive) in case you lose it or it’s stolen. §  Guard your laptop, smartphone, and PDA as carefully as your wallet.

Page 4: Using Social networks for Recruiting

QUALITY MOMENT: PROOFREADING 1.  Ask yourself, “Did I spell this word correctly?” Even if there’s just a small question in your

mind on whether or not you spelled a word correctly, I would advise you to go ahead and check the spelling anyways.

2.  If you’re proofreading and you come across a sentence or two that doesn’t clearly state the idea your trying to get across, I would suggest that you try wording it differently. The main purpose of your post should be for the reader to understand the post easily and clearly.

3.  Make sure what you’re proofreading doesn’t just drag along. Your post shouldn’t be soporific, it should be full of life! People should want to re-read your article again, and again!

4.  If you aren’t already, strive to use paragraphs. Try to refrain from writing just one long block of words. Use paragraphs to group together similar ideas and thoughts.

5.  Don’t rely on spell check to do all the proofreading for you! Many words that you may have misspelled are probably real words themselves, so spell check won’t underline them with that red squiggly line. The best spell checker is yourself!

6.  Try sending the post to a trusted friend. Ask him/her to read the post and to give you his/her ideas on it. This technique works very well because different people see different things. The point of view of a writer on their article is probably very different then the point of view of a reader on the same article.

Page 5: Using Social networks for Recruiting
Page 6: Using Social networks for Recruiting

A REVOLUTION IN COMMUNICATION

Page 7: Using Social networks for Recruiting

SOCIAL MEDIA OUTLETS

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SOC

IAL M

ED

IA IN

A/E

/C

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WHAT IS SOCIAL RECRUITING?

The process of sourcing or recruiting candidates through the use of social platforms

Social Media Categories: §  Internet Sourcing – using social media profiles, blogs, and online

communities to find, search for engage with candidates

§  Social Distribution – using social media platforms and networks as a means to distribute jobs through third party vendors, job seekers and other influencers who share job openings within their online social networks

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DEFINING YOUR SOCIAL MEDIA STRATEGY

§  Defining your strategy starts with defining what your company’s overall goals are as it relates to recruiting

§  Determining how Social Media will aid with achieving your goals

§  Connect with a more qualified pool of candidates

§  Gain access to a larger pool of passive candidates

§  Build an Employee Referral Program

§  Promote Your Company’s Employment Brand

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KEY SOCIAL RECRUITING TAKE A-WAY

§  Social Recruiting doesn’t take the place of the recruiting tools that you are currently using. Social should enhance what you are doing!

§  Your corporate brand and employment brand should set the expectation for what candidates will receive during the hiring process and beyond. Get Marketing involved in the process.

§  Involve your employees in the process and listen to their feedback. In the social space, employees are an extension of your recruiting staff.

§  Work with partners that will provide you additional exposure through their Social presences and provide you with easy to use tools to build your own presence.

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WHY USE TWITTER FOR RECRUITING

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WHY USE TWITTER FOR RECRUITING

§  34% of job seekers use twitter to help find work, up from 26% in 2011

§  35% of job seekers use twitter contacts for career gain, up from 25% in 2011

§  23% of twitter users use it for job seeking activities

§  71% of twitter users seeking jobs have used their contacts to aid in their job hunt

Source: Jobvite Social Job Seeker Survey 2011

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TWITTER’S BASIC TERMINOLOGY §  Tweet: 140 Character message – Even spaces count as a character

§  Mention: @hargrove_jobs

§  Hashtag: #TeamHargrove

§  RT: ReTweet – RT @Hargrove_EPC is looking for a Chemical Engineer in #MobileAL. Click here to join a winning team. goo.gl/BliT56y #Team Hargrove

§  DM: Direct Message

§  MT: Modified Tweet

§  Attributed Tweet: Via @ALdotCom: Hargrove Engineers + Constructors is holding a job fair.

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ONLY 140 CHARACTERS, MAKE THE MOST OF THEM §  Brevity is key

§  Answer the 5 W’s: Who, What, When, Where, How § @hargrove_epc has an immediate need for at Mechanical #Engineer in

#Boston, MA. Click here to join #TeamHargrove http://goo.gl/BEFGFW

§  Include a call to action

§  Use a URL shortener

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RULES OF ENGAGEMENT

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RULES OF ENGAGEMENT

§  Engage

§  Reply

§  Be public first

§  Take it private

§  Don’t feed the Trolls

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MAKING CONNECTIONS & GATHERING LEADS §  Ask

§  Drop a card in a fishbowl

§  Like this page to win

§  Have a giveaway

§  Tell people about the ways to find us online

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GATHERING LEADS

D O D O N ’ T

Page 23: Using Social networks for Recruiting