using social networks to network
Post on 19-Oct-2014
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USING SOCIAL NETWORKS TO NETWORK ONLINEWhat to Post, and What NOT to Post, When You’re Looking for a Job
Alison Driscoll
We know what old-school networking is…
…but what is Social Networking?
• A collection of sites based on user participation and user generated content (UGC) that allow discussion and distribution of said content.
• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
WHAT IS SOCIAL MEDIA?
Facebook Profiles
Vanity URLs now open to everyone:http://www.facebook.com/vspink
Facebook Applications
Use applications to promote external content and drive to site.
- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes- Links
Facebook Optimization
Utilize SEO (Search Engine Optimization) principles to rank in both Facebook search and organic (Google) listings.
Facebook Cross-Promotion & Links
Network on a more personal level; friend fans as well as industry and social media people. Utilize other sites to build your Facebook network.
Facebook Content
Think of Facebook as a cross between a portfolio, a cover letter, a résumé and a letter of recommendation.
Facebook Privacy Settings
Facebook Friend List Segmentation
• Everyone (Public Profile)
• “Real” Friends
• Online Buddies
• Networking Contacts
• Coworkers
• Family
Twitter Following
Find relevant people to follow using Twitter lists and directories:
- We Follow- Listorious- Tracking Twitter- Twitalyzer- Follower Wonk- List Atlas- TweepSearch
Twitter Cross-Promotion & Links
Link your Twitter stream to other social media sites; consider it the new RSS.
Twitter Content
Interact, don’t just broadcast. Tweet about yourself, as well as industry-related or interesting articles. Reply and engage with people; ReTweet cool information.
Twitter Monitoring
Monitor the conversation around your name and related keywords or terms.
- Tweetdeck- Seesmic- Search.Twitter.com
Link to all other profiles and sites; include lots of information and anticipate questions people would ask when researching you professionally.
Join relevant interest and industry Groups; sign up for weekly digests and submit links to articles and original content or questions.
Establish social proof: get and give recommendations, and try to connect with as many people as possible (that you really know). Giving recommendations encourages reciprocity and provides another way to connect; having recommendations is like public voting for your skills.
Search Engine Optimization
Start a website and/or blog. Include links to profiles and lots of crawlable, searchable content in text, not images.
- Wordpress- Blogger- Typepad
Content & Keyword Optimization
Résumé- is in text box, not an image or PDF
Portfolio- includes text-based explanation of work
Media- tagged and summarized in keyword-rich
paragraph
Reputation Management
Set up a Google alert for your name.- Indulge in periodic “ego surfing”
Secure your name URL.- Think about possible misspellings
Sign up for accounts at social media sites.- Choose usernames and URLs carefully
About Me
BlogAlisonDriscoll.com
Facebook ProfileFacebook.com/alisond
Twitter@alisond
LinkedInLinkedIn.com/in/AlisonDriscoll