using twitter for news

Mark S. Luckie / @marksluckie@TwitterforNews

Using Twitter for News10 Tips for Better Engagement

Wednesday, December 5, 12

There are many ways to use Twitter

• Follow• Participate• Create Conversations• Amplify• Crowdsource


Don’t be an egg

3

Tip #1:


Complete your Twitter bio

4

Include your name, news organization and website


Tweet your beat

5

Tip #2:


For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x).

6

Tweet your beat


Tweet your beat

7

Use Twitter to share previous coverage or archival content


Use @Twitter handles

8

Tip #3:


Twitter handle:

@ symbol

@marksluckieusername


Use @mentions and replies

10

Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected.


@Cite your sourcesIncluding the Twitter handle of your sources in your Tweets increases follower growth and engagement.

11


Use good #hashtags

12

Tip #4:


Twitter hashtag:

# symbol

#journchatkeyword or

phrase


Use hashtags

14

Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations.


Use $Cashtags

15

Tip #5:


Use $Cashtags

16

Cashtags work like hashtags: click on stock symbols and see related tweets


Create and search lists

17

Tip #6:


Using Twitter lists

18

Twitter lists can be used to follow a separate group of Twitter users


Using Twitter lists

19

Twitter lists can be used to follow a separate group of Twitter users


Using Twitter lists

20

You can find additional sources using Twitter lists


Using Twitter lists

21

You can find additional sources using Twitter lists


Be a power searcher

22

Tip #7:


Using Twitter search

23

twitter.com/search


Twitter search: Top v. All

24

twitter.com/search


Twitter search: Advance operators

25


Search for Tweets with photos

26

filter:images

Search for Tweets from verified usersfilter:verified

Search for Tweets from a list[searchterm] list:username/listname

Search for Tweets with linksfilter:links

Search for Tweets near a locationnear:[CITYNAME or ZIPCODE] within:10mi


Be a Tweetdeck Ninja

27

Tip #8:


Use Tweetdeck to filter conversations

28


Tweet photos and video

29

Tip #9:


Twitter is more than just 140 characters

30

Tweets with media receive 3 to 4 times more engagement


Don’t just listen, participate!

31

Tip #10:


Share what you’re readingJournalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth.

32


Find your own voice

33

BONUS:


Additional Resourcesbit.ly/TwitterForNews@TwitterForNews


using twitter for news

Technology