uxcon16 / from user experience to human experience (with the help of ai) / hugo pinto
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From user experience to human experience (with the help of AI)
© 2016 International Business Machines Corporation
Hugo Pinto ©hugomcpinto
© 2016 International Business Machines Corporation
Expand and connect beyond
User centric frameworks – how do you extend the reach of your business to all the relevant touch points and design experiences
beyond the ones you control/own?
© 2016 International Business Machines Corporation
Maintaining the trust
© 2016 International Business Machines Corporation
© 2016 International Business Machines Corporation
Set of capabilities that transform human traits in to computational capabilities Relationship
Extraction
Questions &
Answers
Language Detection
Personality Insights
Keyword Extraction
Image Link Extraction
Feed Detection
Visual Recognition
Concept Expansion
Concept Insights
Dialog Sentiment Analysis
Text to Speech
Tradeoff Analytics
Natural Language Classifier
Author Extraction
Speech to Text
Retrieve &
Rank
Watson News
Language Translation
Entity Extraction
Tone Analyzer
Concept Tagging
Taxonomy
Text Extraction
Message Resonance
Image Tagging
Face Detection
Answer Generation
Usage Insights
Fusion Q&A
Video Augmentation
Decision Optimization
Knowledge Graph
Risk Stratification
Policy Identification
Emotion Analysis
Decision Support
Criteria Classification
Knowledge Canvas
Easy Adaptation
Knowledge Studio Service
Statistical Dialog
Q&A Qualification
Factoid Pipeline
Case Evaluation
© 2016 International Business Machines Corporation
IBM is creating a new partnership between people and computers that enhances, scales and accelerateshuman expertise
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Jessy, 25© 2016 International Business Machines Corporation
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Retailer
© 2016 International Business Machines Corporation
Bank
© 2016 International Business Machines Corporation
Logistics
© 2016 International Business Machines Corporation
Technology
© 2016 International Business Machines Corporation
experiencethe future today
Team Cats & Dogs star in:we hacked an inhaler and created WAZE for asthma
ASTHMAis a global addressable market is the size of Europe
250M sick
500K deaths
2013THE CAUSE
1. Personalized weather, pollen and pollution forecast
2. Use of a connected inhaler that generates time stamp, location,
dosage administered
3. Associate weather channel data for that geo-location
4. Learn from the usage of the device and monitor through an
app
5. Produce recommendations about how to prevent attacks
advising on preventive administration of dosage
IBM Design Thinking
© 2016 International Business Machines Corporation
Why not track the puffs and send out an alert when the pump is running out?
BOARD+BLUETOOTH+CLICK BUTTON+INHALER+BLU TAC=CONNECTED INHALER
the hack
© 2016 International Business Machines Corporation
Geo-location tag?Understand patterns that trigger MY crisis?
The Life of an asthmaticmanaging
external and personal
conditions to live with this
chronic disease
weatherhealthfoodpollutionpollenexercisemedication
© 2016 International Business Machines Corporation
And then there’s an app (no time for chat bot)
POLEN
WEATHER
POLLUTION
LAST DOSE GENERATED BY THE CONNECTED
INHALER
NBP (NEXT BEST PUFF)
PERSONAL SETTINGS FOR ALL YOUR SPECIFIC
INFORMATION
© 2016 International Business Machines Corporation
YOUR alerts?
© 2016 International Business Machines Corporation
So how do you design an experience that allows you to prevent asthma crisis?
© 2016 International Business Machines Corporation
© 2016 International Business Machines Corporation
What data you need to collect?
What data can you share?
Real estate
Commoditization of technology means anyone can build anything very quickly!
© 2016 International Business Machines Corporation
Disruption is continuous and informationis now available to anyone
© 2016 International Business Machines Corporation
Experience is about value exchange
© 2016 International Business Machines Corporation
We have entered a new era of augmented intelligence, in which technology is removing the physical barriers of human expectations
HEALTHY
SYMPTOMS
SICKNESSDOCTOR
TREATMENT
RECOVERYGOVERNMENTDIGITALINSURANCEPHARMA
HabitsWeatherEpidemics
STARTUPS / VC
STARTUPS / VC
STARTUPS / VCINFLUENCE
SELF-MEDICATION
EARLY TREATMENT
STAYING HEALTHY
© 2016 International Business Machines Corporation
questions?
© 2016 International Business Machines Corporation