TOTAL DESIGNiedmadrid.com SUMMER COURSES

Course Director: Icíar Thomas Duration: from the 1st to 25th of July 2014Schedule: 4:30pm to 9:30 pm (Monday to Friday) and 10:00am to 2:00pm (Saturday)Students: Individuals looking to complement and enrich their artistic education under the direction of experienced professionals, developing their creativity in a practical and intensive way through multidisciplinary projects.Admission process: the heads of the courses may request an updated copy of candidates’ CV if they deem it necessary.Certification: An accredited certification will be submitted upon satisfactory completion of the course. Attendance: Class attendance is mandatory and essential in order to obtain this diploma.Class size: The IED Masters average class size is 22 students. Limited class size. We recommend registering at least one month prior to the beginning of the course.Price: 700€ registration fee + 1.900€ course fee.Accommodation in Madrid (optional): hospitality@madrid.ied.es. Admissions: +34 91 448 04 44 · info@madrid.ied.esFor more information: iedmadrid.com

TOTAL DESIGNiedmadrid.com SUMMER COURSES

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S ummer is the best time of the year to enjoy once-in-a-lifetime experiences: trips, new contacts, new places, and why not, choosing a stimulating environment to

train along with professionals from all over the world.

The Summer Courses at the IED Madrid bring together all of these conditions: they allow students to enjoy and learn through an enriching experience, at the same time as they can reinvent themselves in the fields of design and communication. All of this in a context that promotes networking between students and teachers, with the best premises, right in the city centre, to experience the IED world first-hand, and to learn about project methodology with the help of the professionals who teach our courses and MA programmes. Likewise, Madrid offers everything that a student seeks. It is cosmopolitan, welcoming, fun, traditional and avant-garde, open and dynamic, as well as the capital of design and innovation, with an intense cultural life and a youthful, optimistic and curious spirit.

The Summer Courses at the IED Madrid allow students to delve into this world through activities guided by our teachers that take place alongside conventional teaching: visits and trips to the most interesting and active locations in the Madrid summer. Once the course is over, students can use the credits obtained to combine them with other programmes in our school, to continue studying with more advantages.

Why take a Summer Course in Madrid?

The Summer Courses at the IED Madrid bring together all of these conditions they allow students to enjoy and learn through an enriching experience in the fields of design and communication

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Who can take a Summer Course at the IED Madrid?The Summer Courses at the IED Madrid are open to anyone over the age of 16. These programmes allow students to discover and develop their full creative potential, and by the end of the course they will be given a professional portfolio to access the work world and to be admitted into a subsequent academic cycle.

When are the classes taught?The Summer Courses last for three weeks and take place between the 1st and the 25th of July 2014. The lessons are taught between Monday to Friday from 16:30 and 21:30. There is also the option of taking some lessons and going on outings at different times.

What are the admission requirements?The Summer Courses are open to anyone with a strong interest in art and design. It is necessary to have an intermediate level of Spanish, both spoken and written.

When do students have to register?There are limited places and access to each course is established by the order of registration. Because of this, we advise students to register ahead of time.

For more information about admissions, promotions and discounts, contact us: iedmadrid.com(+34) 91 448 04 44Skype: master.iedmadrid

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Where are the lessons taught?The courses are taught in our buildings in the Palacio de Altamira on Calle Flor Alta and in the Edificio Modernista on Calle Larra, in the city centre, next to the Malasaña quarter and the Gran Vía.

Who teaches the Summer Courses at the IED Madrid?The Summer Courses are taught by teachers who also contribute to MA and Specialisation Courses at the IED Madrid.

They are all active professionals and they deal closely with students and offer personalised monitoring through the whole education process.

Which complementary activities are offered along with the training programme?Through the Summer Course a series of activities are offered to help students get to know more about the cultural, business and design events taking place in Madrid, with a special emphasis on the disciplines examined in each course. The programme includes visits to institutions, businesses, industry fairs, events, lectures and cultural activities. These experiences also promote connections between students from different cultures and nationalities, generating fruitful professional networks between them.

Is there an accommodation service?The students enrolled in the Summer Courses

can arrange for their accommodation through the IED Madrid during their training experience. The accommodation will be in a single room with daily cleaning, ironing, laundry and ADSL Internet services in the centre of Madrid, very close to the two IED Madrid schools.

What to do in your free time?The weekend is the ideal time to enjoy and discover Madrid and its surroundings. The city offers a wide range of leisure activities (lectures, theatre, cinema, concerts, festivals, etc.) and many museums (the Thyssen-Bornemisza, the Centro de Arte Reina Sofía, the CaixaForum Madrid, the Museo del Prado, etc.), making it one of the cultural reference

points in Europe, and a candidate to the Cultural Capital 2020. Additionally, its location and wide-ranging public transport system allow students to easily visit Toledo, Segovia and Salamanca, all of which are Unesco World Heritage Centres.

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Students will develop their creative abilities with experimental workshops within the following disciplines: fashion design, product design, interior design and graphic design.

They will learn about the methodology used in design process and will master the use of the necessary tools to deal with transverse projects. They will also have the chance to study with renowned professionals.

Introduction

Students will develop their creative abilities with experimental workshops

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Toatl Design Summer CourseIED Master Madrid

Programme

Fashion Workshop

A journey through the world of fashion through a range of creative proposals, examining the different production processes involved in the design of a piece.

Design Workshop

The aim is to enable participants to analyse and assess the relationships between a day-to-day object and its true role in our daily life. All of this is founded on the idea of establishing, through design, an action for the discovery or rediscovery of the roles played by the objects that no longer form part of our lives, and have been forgotten because they are broken, we have become tired of them, or their original role is no longer of any use. Interior Design Workshop

During this workshop students will acquire the basic tools needed to work as an interior designer. Through practical and theoretical lessons, they will learn about the way in which space, proportions and lighting are some of the essential elements on which interior designers reflect, playing with them to plan each space.

Graphic Design Workshop

Being a graphic designer means knowing how to use typographies, forms, colours, photographs, etc., but also to be able to understand each commission. Our work is highly creative but also has an equally important strategic component. During this workshop we will develop a range of commissions using the same methodology as professional designers. The result will be graphically outstanding and entirely “real” projects, in the sense that they are based on the daily reality of professional graphic designers.

Objectives

The aim of this transverse course is to encourage students to develop their own creative potential in four different areas.

The workshops will be taught by renowned professionals who will train and guide those taking part in the workshops, improving their creativity thanks to lessons and practical exercises. In this way, students will have the chance to become familiar with the different stages in a multidisciplinary creative process.

Project by Esther Gómez Madrid

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Toatl Design Summer CourseIED Master Madrid

The course is divided into fourcreative workshops and cultural visits.

I. Workshops

Four intensive 20-hour workshops will be carried out during the course. They will be taught by professional experts who will share with students the necessary knowledge to study and develop creative work.

II. Cultural Visits

Students will enjoy a number of guided visits on weekends, visiting the best museums in the city as a complement to their training in the fields of design. Madrid boasts one of the most important museum itineraries in the world, with the Museo del Prado, the Centro de Arte Reina Sofía and the Museo Thyssen-Bornemisza.

Methodology

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Faculty

Fashion Workshop Elena Vilabrille Paz

After studying fashion design at IED Madrid, she began working in the field of styling and costumes (Citizen K, Vogue, La Mala Rodríguez, El sueño de Morfeo, Instituto Cervantes, Madrid City Council, Telefónica, Dove .. .), as well as developing its own brand: lasantaelena. Alongside she had started working as a teacher and coordinator of workshops at IED Madrid where in addition she has directed the Fashion Communication ONE YEAR course (2009-2013). Also, in 2012 she began to coordinate the didactic department of eFashion, an online course in collaboration with INDITEX.

Design Workshop

Luis Eslava www.luiseslava.com

He finished his training in industrial engineering in 2003 and, after spending a year working at Camper, he took his postgraduate studies in product design at the Royal College of Art in Londres. He worked for several years as a freelancer in a range of design studios, such as Gemma Bernal, Barcelona, Okusa Ltd in Japón and Último Grito in Londres.

He later founded his own design studio, Luis Eslava Studio, which produces projects for product development for a range of firms.

He is one of the young Spanish designers with the greatest international potential. He works with companies such as Lzf-lamps, Tombow Japan, Martini Rusia, Sancal Velcro® Brand and TFK Kuwait, among others. His work has been displayed at many galleries and exhibitions all over the world: London, Lisbon, Milan, Mexico, Tokyo, Miami, New York, Korea, Beijing, etc. and he has received several design awards, such as the Premio INJUVE 2006, the Delta de plata AdI- FAd 2007 and the Good Design Award 2009.

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Interior Design Workshop

AMPS Arquitectura & Diseñowww.amps.es

The AMPS studio was founded in Madrid in 2006 by Alberto Marcos and Pablo Saiz. In 2008 the architect Ignacio Aguado became a partner in the company, and, one year later, the studio was selected as one of the 15 emerging Madrid architecture teams. In 2010 they won the first prize at the Concurso de ideas Diseños contra la pobreza y la exclusión, organised by the Ministry for Culture. In 2011, their expansion of the University Campus of La Salle in Aravaca was selected as one of the 100 best building by Madrid architects all over the world in the previous two years, and was included in the book Madrid 100% Arquitectura II. They have designed numerous residential, commercial and display projects, most recently, the exhibition Francia Diseña Hoy at La Central de Diseño of Matadero Madrid.

Faculty

Graphic Design Workshop

Oyer Corazónwww.clasemad.com

A BS in Communication Science from Boston University, he is a designer and general manager at ClaseMad. He created the project “Señalización e identidad en La Casa del Lector” at Matadero Madrid (2012) and the factual radio show “Diseño Sensato” for RTVE (R5), and he is a founding member of Dimad (Asociación de Diseñadores de Madrid) and the person behind the logos for Mapfre, UNED, Tesoro Público, Círculo de Bellas Artes, Top Rural, SoySuper, Casa del Lector, Casa de América, Universidad de Murcia, El Greco 2014 and Estampa Arte Múltiple, among others.

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Welcome to the IED Madrid

M ore than forty-five years ago, the IED emerged as an educational institution

working in all design disciplines, visual communication and fashion, and boasts thirteen schools in Spain, Italy and Brazil.

The IED has been present in Madrid for more than fifteen years, with two schools that serve 1,400 students. They are both set in the city centre, next to the neighbourhoods of Malasaña and Gran Vía.

At present, the IED Madrid is a Private Centre for Higher Education in Design, offering Higher Qualifications that are equivalent to university degrees, as well as MA and postgraduate courses, one-year courses, specialisation and summer courses.

The IED Madrid offers comprehensive training for new design professionals, who are

The IED Madrid is a cultural institution for the dissemination of design and its connections with other disciplines

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aware of the time they are living in and the environmental, social, economic and political needs that will define future societies.

Thanks to the constant relationship between our school and the business world, all of the courses enjoy the support of a wide range of companies and institutions.

In addition, the IED Madrid is a cultural institution disseminating design and its connections with other disciplines, such as architecture, art, film and music. We organise exhibitions, conferences and events linked to our vision of the future, through innovation and experimentation.

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The IED Master is the postgraduate school of the IED Madrid, a dynamic and innovative laboratory, focusing on debate

and research, which offers the best conditions to learn in a strategic environment: a place in which to think about the present and design the future.

The programmes at the IED Master have been designed to offer continuous education, to provide students with efficient training in the fields of design and communication, to face an increasingly demanding market. The training journey we offer combines a cultural context, transverse knowledge and technical specialisation.

All of the courses are characterised by offering students a multidisciplinary and international vision which involves carrying out real world projects in collaboration with companies and professionals from the sector.

At the IED Master we aim to train future professionals who can boast innovative and creative profiles, which is essential nowadays in order to successfully face the demands of the current work market.

We promote multidisciplinary knowledge in the context of design and communication, achieving a wider perspective in terms of the personal and professional development of our students.

We provide rigorous specialisation in each specific professional area, with a teaching methodology that combines theory and practice, to culminate in a final project tutored by the best professionals in the sector.

We teach our students to develop high-quality communication and management skills with regard to the knowledge acquired.

The IED Master programmes are aimed at students holding diplomas and degrees, as well as professionals and freelancers working in the fields of design and communication, and the corporate world. They are designed to offer high-quality training that ensures an opportunity for personal and professional growth.

The Excellence of the IED Master

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M an has always used the image to communicate. Understood as reality

and symbol, it represents the whole and the parts, the real and the fictitious, it transmits emotion and meaning. It is also the link between the word and our experience of the world, as well as being a socialising element. It occupies the most important place in communication and involves people, society and culture.

The multiplication of electronic devices and the diversity of communication channels present us with an almost uninterrupted flow of images. An invasion which determines our way of communicating and has involved a change in our culture.

This circumstance requires a constant generation and updating of visual systems, which decide the communication link between individuals, companies, platforms and networks.

The IED Visual Communication School

This circumstance requires a constant generation and updating of visual systems, which decide the communication link between individuals, companies, platforms and networks

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”Because of all this, the IED Master Visual Communication School supplies the tools and theoretical and technical foundations necessary to cope with this new scene, based on the following objectives:

• To analyze the current role of the image and pose possible alternatives for the immediate future.

• To delve into theoretical, technical and projectual knowledge of the different fields of audiovisual design.

• To provide the students with a creative vision.

The IED Master Visual Communication School trains competent professional for their incorporation into the work market and entrepreneur activity, by means of the tools and the vision to interact directly with the world as a generating agent of value and change.

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The IED Master is constantly in contact with the business world as part of its curriculum, with a relationship that runs parallel to the training course.

Teaching and business are intertwined in each of the courses, enriching the educational experience of the students with case studies, competitions, involvement in projects, etc. This link is consolidated in most programmes with the completion of a final project in which the student makes use of all the knowledge acquired during the course.

To promote these synergies, the IED Madrid has a Business Bureau where agreements with public and private entities are activated, to develop educational content as part of our Career Guidance. The aim is to facilitate access to the employment market and to create a network of professional contacts from the start of the academic year.

Education and business come together in each of the courses, enriching the experience of our students

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Student Services

Companies

The Professional Guidance Department is a service offered by the IED Madrid to its students in order to advise them and bring them closer to the business sector in a personal and professional way.

The services on offer are useful to those who want to carry out practical experience, or are seeking work, and for those who are interested in exploring and defining their work and study options following their studies.

This department provides students with contacts, opportunities and meetings with companies, on the basis that this will help students enter the work market. This service can be enhanced by the attitude and initiatives of the students themselves.

How to take part?

• Students should submit their CV in Word or PDF. They will be included in our database and will take part in all of our selection processes, depending on their personal and professional profile.

• Students are advised to send a motivation letter describing their interests and objectives.

• We offer the chance to hold a personalised meeting with any students who are interested in this service, to offer them guidance, help them tweak their CV, and manage their entry in the work market. Always by prior appointment.

Operation

The IED carries out personalised monitoring of the students and former students who have been through this department and the companies who might be interested in them, in order to share the results of the selection processes.

Professional Guidance

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General Information

ISTITUTO EUROPEO DI DESIGN. C/ Larra, 14 - 28004 Madrid. Mercantile register: Tome 7617, Book 0, Folio 201, Section 8, Page no. M - 123199, 1st registration. Director IED Madrid: Riccardo Marzullo.

The IED offers Official Degrees in Design – Graphic Design, Product Design, Interior Design (code 28073045), whose training leads to the obtaining of an official and recognized qualification by the Education Department of the Madrid Region, order number 364/2010, of the 2nd of February, 2011. Provisional study plans, pending approval. Itineraries in the process of being regulated by the Madrid Region. The IED also teaches courses leading to its own qualifications, which do not lead to an official qualification, – three-, two- and one-year courses, MAs, advanced training, specialization and summer courses. In some cases, special technical skills will be required.

All courses are attendance-based. For any information on the duration of each course, start and end dates, number of teaching hours and practical hours, please see the leaflets for each department, available to all students. The cost of school material varies depending on the course chose, ranging between €20 and €160. Additionally, the cost of the necessary materials to carry out projects ranges, depending on the course chosen, between €30 and €270. The cost of this material will be the responsibility of each student, taking into account that the IED offers its students the use of its IT, fashion and product design workshops. The courses are taught from Monday to Friday at the premises of the IED, and, occasionally, on Saturdays. The timetable runs from 9:00 to 23:00. The minimum number of registrations to carry out a course is 15 students. The hours mentioned in each programme include teaching hours, project tutorials, practical classes in laboratories and cultural visits, depending on each course.

The IED offers a Professional Guidance Service to its students, as well as the practical experience agreement form (a maximum of 400 hours) and the list of available companies. The registration period opens eleven months before the start of the course, and closes once the available places have been filled. The annual fee is divided into a registration fee and a course fee. The reservation of each place will be formalized by means of the payment of the registration fee. The IED recognizes students’ right to drop out of a course in certain cases. This information, as well as that describing

the causes, formalities and consequences of the resolution of the contract, is included in the general regulations, available to the public at the offices of the Information and Guidance Service and Administration Department.

The IED organizes a yearly competition to offer a grant which may cover the course fee. As of the publication of this leaflet, the IED Master Madrid has a faculty of active professionals made up of 15 PhDs, 145 graduates and 53 professionals with other qualifications. The prices of the courses depend on their duration, the credits offered, the language in which they are taught and the provenance of each student. For more information please write to info@madrid.ied.es.

REGISTRATION FEE PAYMENT: BANK DEPOSIT AND SUBMISSION OF THE BANK RECEIPT BY FAX TO 91 448 01 22 OR E-MAIL TO info@madrid.ied.es SPECIFYING THE NAME OF THE STUDENT. Payments from Spain: Banco Popular Español. C/ Génova, 20 · 28004 Madrid. Istituto Europeo di Design. Account Number: 0075-0322-81-0600446618.

Payments from abroad: Banco Popular Español. C/ Génova, 20 · 28004 Madrid · Spain. Istituto Europeo di Design. Swift code: POPUESMM. IBAN Code: ES65 0075-0322-81-0600446618. In cash: CHEQUE MADE OUT TO ISTITUTO EUROPEO DI DESIGN S.L. CREDIT CARD (VISA, MASTERCARD). PAYMENT OF THE COURSE FEE: A single payment of the total course fee (by means of one of the payment options listed for the registration fee), to be paid one month prior to the start of the course. Payment in instalments by financing the course fee through a financial institution, processed one month prior to the start of the course, as described in the information leaflet available to students at the Information and Guidance Service and Administration offices of the IED Madrid. Acceptance is subject to approval by the financial institution.

The ISTITUTO EUROPEO DI DESIGN, S.L reserves the right to update, modify or remove the information contained in this information leaflet. Additionally, the company fulfils all personal data protection security measures as stated in RD 1720/2007.

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