vail daily advertising media kit 2014
DESCRIPTION
Newspapers, Magazines, Websites, Digital, EventsTRANSCRIPT
NEWSPAPERS • MAGAZINES • WEBSITES • D IG ITAL • EVENTS40780 US Highway 6 & 24, Avon, Colorado 81620 | 970-949-0555 | www.VailDaily.com
2014 MEDIA KIT
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 2
There is only one Vail, CO and only one Vail Daily newspaper. Seven days a week, the Vail Daily is distributed in Vail, Lionshead, Beaver Creek, Arrowhead, Ski Cooper and all the surrounding communities in the Vail Valley. Popular with locals, visitors and second homeowners, 90 percent of those surveyed in our most recent research read the Vail Daily. With more than 500 distribution points, the newspaper is available in hotels, gated communities, retail stores, restaurants, coffee shops, visitor centers, professional offices and neighborhoods. The Vail Daily is a Colorado Press Association and Associated Press award-winning newspaper and won AP’s General Excellence award for 2012-2013.
Magazine publications include Vail Lifestyle Magazine, Beaver Creek Magazine, EAT, ART, Taste of Vail, Vail Jazz Festival, Vail Valley Home Magazine and Vail Dance Magazine. The Vail Daily website, vaildaily.com, is the go-to site for recreation, special events, arts and entertainment, shopping, real estate, weather and breaking news.
THREE AMAZING FACTS!
1 The Vail market is expected to grow 15% in the next 5 years.
2 The average real estate transaction in Eagle County for 2013 was $805,355.
3 Vail and Beaver Creek Ski Resort were ranked 3 and 11 respectively by Ski
Magazine for 2014
MARKET OVERVIEW ‘BRINGING COMMUNITIES TOGETHER’
SATURDAY, 2 • 15 • 14 | VAILDAILY.COM | FREE
352 DAYS TO GO
Avon renovation taking shape
With the sale of Chapel Square, one family owns —and plans
to renovate — much of the town’s older commercial area. A3
INSIDEBUSINESS A8
CALENDAR B28
HIGH LIFE B1
SPORTS A42
TOWN TALK A17
Vol. XXXIII, Issue 245
WEATHER
SEBASTIAN HERNANDEZEdwards Elementary School
Mostly cloudy
High 41; low 26; Weather, C23
WALL STREET
DJIA16,154.39,+126.80
NASDAQ4,224.03,+3.36
The wind picks up while close friends gather around and
listen to Jim Muguerza recite his vows to Lane Gillespie
atop Vail Mountain on Friday. The two are among a num-
ber of couples who met and fell in love in the Vail Valley.
Read Jim and Lane’s story online, or SEE B1 OF TODAY’S
VAIL DAILY FOR MORE VAIL LOVE STORIES.
ANTHONY THORNTON | [email protected]
CORRECTIONIn the article “Scholarship created to honor late Tony
Seibert” that ran on page A10 of Friday’s edition of the Vail
Daily, Seibert’s name was spelled incorrectly.
OLYMPICS COVERAGE
For updated cov-
erage from Sochi,
go to vaildaily.com/
sochi.
COMMENTARY
“A key difference between the Sochi Olympics
and previous games is these Olympics’ proximity
to a regional hotspot: the North Caucasus.”
LOVE AT 10,328 FEET
MATTHEW KENNEDY, A6
500
750
1,000
1,250
1,500
1,750
2,000
ACTIVE INVENTORY HISTORY*
200520042003200220012006 2007 2008 2009 2010 2011 2012 2013
1,674
1,122
938
1,671
1,456
1,223
1,505
1,974 1,899
1,720
1,464
1,2221,146
NU
MB
ER
OF
RE
SID
EN
TIA
L
& L
AN
D P
RO
PE
RTI
ES
LIST
ED
The Slifer reporTHOW IS THE MARKET?
VIEW OUR 2013 ANNUAL MARKET REVIEW
Stop by one of our 16 offices or visit VAILREALESTATE.COM
Live extraordinaryexperience effortLess ownership
see page a15
Live extraordinaryexperience effortLess ownership
see page a15
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 3
DEMOGRAPHICSOTHER DEMOGRAPHICS
• 46% of Eagle County’s populations has earned at least a Bachelor’s Degree
• The median age of Eagle County is 34.5
• Females represent 46.7% of the County population SOURCE: DemographicsNow
POPULATION
52,197 EAGLE COUNTY
SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME
$72,038 EAGLE COUNTY
SOURCE: DemographicsNow
HOUSEHOLDS
19,236 EAGLE COUNTY
SOURCE: DemographicsNow
BUSINESS COMMUNITY
6,152 BUSINESSES ARE LOCATED IN THIS AREA SOURCE: Borrell Associates
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 4
OURAUDIENCEPrint
• In 2013 the average Real Estate transaction was $805,355
• More than 2 million people visited the Vail area in 2012
• Special events include the Taste of Vail, Food and Wine Festival, Vail Film Festival and the 2015 World Alpine Ski Championships
POWERFUL REACHThe Vail Daily is the oldest and most-trusted print news outlet in Eagle County, Colorado and the greater Vail Valley. The newspaper is a free, 15,000-circulation daily distributed throughout Vail, Beaver Creek, Avon, Gypsum, Edwards and Eagle. 91% of Eagle County reads the paper at least once a week.
SOURCE: 2013 Vail Daily Reader Survey, Write Brain West
SOURCE: 2013 Vail Daily Reader Survey, Write Brain West
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 5
OURAUDIENCEDigital
DIGITAL SERVICESWe have expanded our marketing options so you can extend your reach. Colorado Mountain News Media offers a selection of digital solutions to ensure you get your message to your customer, within your budget. Whether you want to reach the person looking for real estate in a resort town, the visitor hungrily searching for a good restaurant or the local resident who needs a new cell phone-we can connect you with them.
www.VailDaily.com
Unique Visitors
Page Views
Visits
30-Day Traffic (12-month average)
213,195
958,454
444,389
SOURCE: 2013 Vail Daily Reader Survey, Write Brain West
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 6
PRODUCTSNAPSHOTReach Vail’s best consumers with our Publications!
Product Profile:
Vail LifestyleFormat: Magazine
Frequency: 3x year
Quantity: 22,000/issue
Product Profile:
Daily WeeklyFormat: Mando/Newsprint
Frequency: Weekly
Quantity: 12,000 weekly
Product Profile:
EATFormat: Magazine
Frequency: bi-annually
Quantity: 45,000/issue
Product Profile:
Vail DailyFormat: Newsprint
Frequency: Daily
Quantity: 14,000 daily
Product Profile:
Vail Valley Home MagazineFormat: Magazine
Frequency: Monthly
Quantity: 20,000 monthly
‘BRINGING COMMUNITIES TOGETHER’ SATURDAY, 2 • 15 • 14 | VAILDAILY.COM | FREE
352 DAYS TO GO
Avon renovation taking shapeWith the sale of Chapel Square, one family owns —and plans to renovate — much of the town’s older commercial area. A3
INSIDEBUSINESS A8CALENDAR B28HIGH LIFE B1SPORTS A42TOWN TALK A17Vol. XXXIII, Issue 245
WEATHERSEBASTIAN HERNANDEZEdwards Elementary School
Mostly cloudy High 41; low 26; Weather, C23
WALL STREETDJIA16,154.39,+126.80NASDAQ4,224.03,+3.36
The wind picks up while close friends gather around and listen to Jim Muguerza recite his vows to Lane Gillespie atop Vail Mountain on Friday. The two are among a num-ber of couples who met and fell in love in the Vail Valley. Read Jim and Lane’s story online, or SEE B1 OF TODAY’S VAIL DAILY FOR MORE VAIL LOVE STORIES.
ANTHONY THORNTON | [email protected]
CORRECTIONIn the article “Scholarship created to honor late Tony
Seibert” that ran on page A10 of Friday’s edition of the Vail Daily, Seibert’s name was spelled incorrectly.
OLYMPICS COVERAGE
For updated cov-erage from Sochi, go to vaildaily.com/sochi.
COMMENTARY
“A key difference between the Sochi Olympics and previous games is these Olympics’ proximity to a regional hotspot: the North Caucasus.”
LOVE AT 10,328 FEET
MATTHEW KENNEDY, A6
500
750
1,000
1,250
1,500
1,750
2,000
ACTIVE INVENTORY HISTORY*
20052004200320022001 2006 2007 2008 2009 2010 2011 2012 2013
1,674
1,122
938
1,671
1,456
1,223
1,505
1,974 1,899
1,720
1,464
1,222
1,146
NU
MB
ER
OF
RE
SID
EN
TIA
L&
LA
ND
PR
OP
ER
TIE
S LI
STE
D
The Slifer reporTHOW IS THE MARKET?
VIEW OUR 2013 ANNUAL MARKET REVIEWStop by one of our 16 offices or visit VAILREALESTATE.COM
Live extraordinaryexperience effortLess ownershipsee page a15
Live extraordinaryexperience effortLess ownershipsee page a15
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 7
COVERAGE AREA
The Vail Daily is the oldest and most-trusted print news outlet in Eagle County, Colorado and the greater Vail Valley. With more than 500 distribution points, this free newspaper is available in hotels, restaurants, gated communities, professional offices, visitor centers and retail stores from East Vail to Gypsum including the ski resorts of Vail and Beaver Creek.
Gypsum
Wolcott
EagleEdwards
Lionshead
West-VailAvon
Eagle-Vail
Beaver Creek Minturn
Red Cliff
Vail Hotels
Vail Village
East-Vail
% of Total Distribution
Vail VillageLionshead Vail Hotels
East Vail
Edwards Cordillera
Wolcott
Avon Eagle-Vail
Beaver Creek Minturn Red Cliff
Eagle Gypsum
33%
25%
24%
18%
40780 US HIGHWAY 6 & 24, AVON, COLORADO 81620 | 970-949-0555 | WWW.VAILDAILY.COM PAGE 8
PUBL ISHER
Don Rogers970-748-2920
ED ITOR
Ed Stoner970-748-2929
ADVERT IS ING D IRECTOR
Patrick Connolly970-748-2946
ACCOUNT MANAGERS
Carole Bukovich970-748-2962
Eric Burgund970-748-2958
Chris Jacobson970-748-2904
Beth McKenzie970-748-4848
Heidi Bricklin970-748-2955
C IRCULAT ION MANAGER
David Hakes970-748-2976
CLASS IF IEDS
970-845-9937
For advertising rates, please contact one of
our Account Managers
WHO WE ARE