vail golf club banquet room use analysis · 2. the proposed vgc banquet room would be a competitive...

Final Report

Vail Golf Club Banquet Room Use Analysis Prepared for: Town of Vail, Colorado Vail Recreation District Prepared by: Economic & Planning Systems, Inc. December 7, 2012 EPS #123077

Table of Contents

1. INTRODUCTION AND SUMMARY OF FINDINGS .................................................................. 1

Background .............................................................................................................. 1

Scope of Work .......................................................................................................... 2

Summary of Findings ................................................................................................ 3

2. CLUBHOUSE BANQUET FACILITIES .............................................................................. 4

Existing Facilities ...................................................................................................... 4

Proposed Building Program ........................................................................................ 5

Proposed Operations ................................................................................................. 7

3. COMPETITIVE VENUES ............................................................................................ 8

Overview ................................................................................................................. 8

Public Venues ........................................................................................................... 9

Private Venues ....................................................................................................... 12

Conclusions ............................................................................................................ 17

4. UTILIZATION FORECASTS ...................................................................................... 18

Operations Options ................................................................................................. 18

Utilization Forecasts ................................................................................................ 19

5. ECONOMIC IMPACTS ............................................................................................ 22

Visitation Impacts ................................................................................................... 22

Banquet Room Function Related Impacts ................................................................... 22

Taxes .................................................................................................................... 24

APPENDIX .............................................................................................................. 25

List of Tables

Table 1 Golf Clubhouse Proposed Building Program .......................................................... 1

Table 2 Golf Clubhouse Revenues 2009-2011 .................................................................. 4

Table 3 Capacity by Type of Function ............................................................................. 5

Table 4 Donovan Pavilion Rate Structure, 2012 ............................................................... 9

Table 5 Donovan Pavilion Utilization, 2009-2011 ........................................................... 10

Table 6 Function by Month and Category, 2011 ............................................................. 10

Table 7 Donovan Pavilion Revenues and Expense, 2009-2011 ......................................... 11

Table 8 Competitive Venue Summary .......................................................................... 17

Table 9 Banquet Room Utilization Forecasts .................................................................. 19

Table 10 Banquet Room Costs and Revenues .................................................................. 20

Table 11 Banquet Room Economic Impacts .................................................................... 24

Table A1 Marriott Mountain Resort Venue Space .............................................................. 26

Table A2 Lodge at Vail Venue Space .............................................................................. 26

Table A3 The Arrabelle at Vail Square Venue Space ......................................................... 27

Table A4 Ritz Carlton Bachelor Gulch Venue Space .......................................................... 27

Table A5 Ritz Carlton Bachelor Gulch Wedding Space ....................................................... 28

Table A6 Park Hyatt Beaver Creek Venue Space .............................................................. 28

Table A7 Westin Riverfront Resort & Spa Venue Space ..................................................... 29

Table A8 Eagle’s Nest and Game Creek Venue Space ....................................................... 29

List of Figures

Figure 1 Typical Wedding Layout – 160 guests ................................................................. 6

Economic & Planning Systems, Inc. 1 Final Report

1. INTRODUCTION AND SUMMARY OF FINDINGS

This report summarizes the analysis and conclusions of Economic & Planning Systems (EPS) regarding the utilization forecasts and economic impacts associated with the usage of the banquet room included within the proposed Vail Golf Club clubhouse renovation plan. The study was completed under a contract between the Town of Vail and EPS signed in October 2012.

Background

The Vail Golf Club (VGC) was privately developed in 1965 but publicly managed by the Vail Metropolitan Parks and Recreation District and the land was later acquired by the Town in 1984 and operated since then as a public municipal golf course by the Vail Recreation District. The existing clubhouse was built in 1969 and remodeled to its current configuration in 1987. The current facilities are therefore nearly 25 years old and in need of updates in order to be more functional for current uses.

The proposed VGC clubhouse renovation was one of three community investment projects to reallocate $10 million in unspent revenues collected for the previously proposed conference center project. The project is slated to receive $3.8 million from this fund. The total clubhouse renovation is estimated at $6.8 million with the remainder of funds coming from the Town of Vail (for deferred maintenance) and the Vail Recreation District (VRD).

The proposed building program is compared to the existing program as shown in Table 1. The total building area is proposed to be 21,841 square feet which is an additional 2,974 square feet over the current configuration or a 16 percent increase. The major changes include an expansion of the ground level storage and locker rooms; separation of the golfer’s grille from the banquet space; and the addition of a pre-function area. The clubhouse’s outdoor patio areas would also be covered and increased in size from 725 square feet to 2,750 square feet including a new patio off of the golf grille and a partially covered patio surrounding the banquet room.

Table 1 Golf Clubhouse Proposed Building Program

Sq. Ft. of Space Existing Proposed Change % Change

Pre-Function Area 0 756 756 ---Banquet Room 2,485 2,758 273 11%Grille 0 1,152 1,152 ---Kitchen 594 913 319 54%Pro Shop 899 1,092 193 21%Lockers/Storage/Offices 14,634 14,707 73 0%Rest Rooms 255 463 208 82%

Total Building Area 18,867 21,841 2,974 16%

Outdoor Patios 725 2,750 2,025

Source: Tow n of Vail, Zehren and Associates

H:\123077-Vail Golf Course Clubhouse Utilizat ion\Data\[Copy of Golf Club Program_3-5.xls]New vs Old

Vail Golf Club Banquet Room Use Analysis December 7, 2012


Golf events are currently held in the dining room for the bar and grille. The dining room and adjacent Krueger Room also doubles as an event space for golf tournament banquets, receptions, and award ceremonies during the golf season, which extends from May 1st to the end of October. In the winter, it has been used on a more limited basis for events related to Nordic skiing meets. In spite of its dated condition, the dining room has also become an attractive and affordable option for wedding receptions and other banquets. The dining room and adjacent patio have an attractive park-like setting with some of the best views in the Vail Valley of the Gore Range to the east.

The proposed improvements to the grille and banquet room are designed to provide greater flexibility and functionality. Currently, when the banquet room is rented for a private function, the bar and grille is closed to golfers. The proposed project moves the bar and grille to a separate space on the north side of the building and converts the existing bar into a catering kitchen. The current dining area is reconfigured and expanded to become a dedicated banquet room allowing for the separation of the two functions. This change would also allow for the banquet room to be used by multiple caterers. Currently, because the bar and grille and banquet functions are co-mingled, the grille operator is the sole caterer. The proposed improvements also add a small pre-function area and expand the size of the banquet room by about 10 percent. Today, the banquet room has an estimated capacity of 120 guests for weddings, which is the primary non-golf use of the clubhouse. The proposed expansion would allow for a comfortable capacity of approximately 160 for weddings and banquets.

Scope o f W ork

The Town requested EPS evaluate the potential utilization of the banquet room, estimate the related costs and revenues, evaluate alternative operation structures, and assess the direct economic returns of its investments. EPS completed the following tasks as summarized in the sections of the report following this Introduction:

Existing Facilities and Utilization – EPS evaluated the current operations and utilization of annual usage of the clubhouse including a summary of the number, type, and size of functions held. The proposed improvements for the banquet room are then described along with the alternative operational models for functions and banquets.

Competitive Facilities – EPS surveyed the major public and private competitive facilities in the Vail Valley for wedding receptions and other functions expected to be held at the remodeled clubhouse. For each facility, we compiled information on facility rent rates, capacities, and usage. Based on interviews with facility managers, we also assessed the level of usage at competitive facilities in the Vail Valley.

Utilization Forecasts – EPS forecasted the number of functions that could potentially be added given the proposed changes, availability, and the competitive position of the clubhouse in the Vail Valley market. EPS also projected annual costs and revenues to VRD from the increased clubhouse usage under the operations alternatives to be considered.

Economic Impacts – EPS quantified the direct economic impacts of the clubhouse to the Town based on the projected annual functions and attendance including increases in room nights, lodging revenues, retail and restaurant expenses, and total sales and lodging taxes. We also estimated the additional related economic activity associated with wedding events such as catering, alcohol and beverages, wedding cakes, flowers, photographers, hair salons, and other expenditures made in the local economy.



Summa ry o f F ind ings

1. Most importantly, the proposed banquet room in the VGC renovation program allows for greater functionality and flexibility. The proposed improvements to the VGC clubhouse are primarily designed to improve golf course operations. The separation of the bar and grille from the event space allows for the grille to remain open when the banquet room is being used for private events. This provides a greater opportunity for the grille to generate greater golf related business and potentially a clientele from the neighborhood and the Town at large. It also provides a more functional venue for golf and Nordic related banquets and award ceremonies. As a secondary benefit, the banquet space, because it would be used infrequently for golf events, would be available to be marketed for non-golf events in order to generate additional revenues for VRD and the Town.

2. The proposed VGC banquet room would be a competitive location for weddings and banquets and could attract up to 50 out of town wedding events per year. The Vail Valley currently hosts an estimated 600 weddings per year. There are a wide range of options for holding wedding receptions including many of the resort hotels. Public venues including Donovan Pavilion and Eagle Vail Pavilion present a less expensive option for these events and attract 60 and 30 wedding events per year respectively. The VGC location would provide a very competitive venue for these events. The other public venues are limited and an additional venue would more than likely generate primarily net new business to the Valley.

3. The banquet room would also generate limited additional usage from corporate offsite dinners and community events. In addition to wedding receptions, the banquet room would also provide an attractive venue for offsite banquets for meetings and conferences being held at area hotels. An additional five banquets are estimated per year. The clubhouse would also be attractive for community meetings; however there are adequate other venues already available, most notably Donovan Pavilion and the recently opened Grandview Room at Lionshead. EPS has therefore estimated the clubhouse would be useful for only a modest number of 15 community events per year.

4. VGC would be able to generate an estimated $79,500 in additional revenues per year if it obtained a liquor license to provide beverage services to catered events. Liquor sales are very profitable and would provide a needed additional source of revenue for the VRD. Although the facility improvements to the clubhouse may improve the bar and grille revenues, profitability is still challenged by the limited golf season. Net revenues from providing beverages to catered banquets are $92,000 per year. It is partially offset by an estimated reduction in $15,000 in related room rent revenues as the clubhouse is expected to be less competitive if wedding hosts cannot obtain their own liquor as is customary at other public venues. The bottom line is that the ability to provide liquor sales generates positive revenues but there are offsetting impacts that reduce the net benefit to $79,500 per year.

5. The forecasted wedding reception activity will generate significant additional economic benefits to the local and regional economy. Weddings are big business for Vail. The average wedding at a public venue costs approximately $25,000 and perhaps 50 percent more at an area resort hotel. Total annual economic spending from weddings and wedding guests is estimated at $5.4 million under the option which assumes the VGC rents the event space with no liquor license. Total annual economic spending is estimated at $4.9 million under the option which assumes the VRD will obtain a liquor license and provide alcoholic beverage services in order to obtain greater revenues for VGC operations.


2. CLUBHOUSE BANQUET FACILITIES

This section of the report provides a review of existing VGC banquet room operations including the number and type of events and related revenues and expenses. The proposed clubhouse renovation, management and operations alternatives are also reviewed.

Ex is t ing Fac i l i t i e s

The VGC clubhouse has a bar/grille with a large dining room that is also used as a banquet space. A major restriction to its use for banquets is that the bar/grille must be closed if the dining room is being used for an invitation event. The combined bar and event space is 2,485 square feet with an attached 594 square foot kitchen. It has a capacity for approximately 100 to 120 persons with banquet seating, as the current space is restricted by a partial wall separating the bar from the dining area. The variation in seating is based on the event set-up and whether there is a dance floor and/or buffet table.

All VGC food and beverage operations are currently managed by Big Delicious Catering including the bar and grille, the halfway house, and the food carts. They also book the banquet room for functions and cater food and beverages on an exclusive basis. The banquet room can be rented for $900 but is waived or reduced based on the contract for the food and beverage component. Big Delicious Catering revenues consist of dinners that range from $60 to $100 per person and beverage packages that range from a base of $18 per person for beer and wine to $30 per person for a premium package including top shelf alcohol.

Golf operations take precedent for use of the banquet room, with about six golf related banquets, receptions, or award ceremonies in 2011. There were also approximately 18 private wedding receptions and banquets, almost entirely on weekend nights in June through September. The total of 24 catered events in 2011 was higher than the previous two years and higher than 2012 as well.

Big Delicious Catering manages a food operation lease with VRD that is based on 3.0 percent of gross revenues. Catering functions are not broken out separately from other food and beverage service. According to both VRD and the caterer, the operation of the bar/grille and carts has historically not been a profitable operation. It is a necessary service to be provided by the VGC but the volume of activity and limited season of operations makes it difficult to make a profit. The banquet functions currently generate a small profit for the VGC operations. Gross food and beverage revenues were $277,833 in 2011, nearly all of which were derived from banquets. Gross revenues were $253,600 in 2010 and $203,366 in 2009. Net annual revenues to the VRD have been less than $10,000 per year under the current catering contract, as shown in Table 2.

Table 2 Golf Clubhouse Revenues 2009-2011

2009 2010 2011

Banquets --- --- 24Revenues $203,366 $253,600 $277,833Lease Rate 3.0% 3.0% 3.0%Net Revenues $6,101 $7,608 $8,335

% Increase --- 24.7% 9.6%

Source: Vail Recreation District; Economic & Planning Systems

H:\ 123077-Vail Golf Course Clubhouse Ut ilizat ion\ Dat a\ [ Golf Club Program_10-23.xls] Revenues



Proposed Bu i ld ing P rogram

The proposed configuration of the banquet room would provide a modest increase in the size of functions that could be held, but more importantly, greater functionality and availability. Based on an average of 18 square feet per person, the banquet room has a current estimated capacity of 140 for weddings, which is the primary non-golf use of the facility. In actuality, the comfortable functional capacity is actually closer to 120 due to the partial wall separating the bar from the dining area.

The proposed expansion would allow for a capacity of 160 for weddings and banquets, as shown in Table 3. This is based on a layout of 20 five foot round tables seating eight persons each plus a buffet table, bar, and small dance floor, as shown in Figure 1. The maximum seating for a meeting with classroom style seating is 200 persons; however, there are few of these type of events anticipated.

The improvements in functionality are due to the separation of the grille and banquet room. Currently, a banquet function requires the bar and grille to be closed to the public as the banquet room also serves as the restaurant seating area. This greatly restricts the food options for golfers who are limited to the halfway house and the food carts with no end of round bar/grill. It also limits opportunities for the grille operator to generate enough food and beverage sales to be viable. The proposed layout moves the grille to the north end of the building with its own kitchen, bar, and patio, as shown. The former grille, kitchen, and bar will become a catering kitchen to serve the banquet room that can be used by multiple vendors. The banquet room also has a pre-function room and a separate covered patio on the south and east facing sides.

Table 3 Capacity by Type of Function

Type of Function Configuration Sq. Ft. Per Person Existing Proposed Change

Weddings 5 ft. rounds of 8 18 120 160 40Banquets 5 ft. rounds of 8 15 140 160 20Meetings Theater seating 12 -- 200 200

Banquet Room Sq. Ft. 2,485 2,728 243

Source: Economic & Planning Systems, Zehren and Associates

H:\123077-Vail Golf Course Clubhouse Utilization\Data\[Golf Club Program_10-23.xls]Banquet Capacity

Function Capacity



Figure 1 Typical Wedding Layout – 160 guests



Propos ed Opera t ions

The separation of the grille from the banquet room allows for the two functions to be managed separately. VGC food and beverage operations, including the bar and grille, halfway house, and food carts, would continue to be handled by a contractor hired by VRD. The banquet room would have a separate catering kitchen that allows users the option to pick from a list of prequalified caterers based on their budget and cuisine preferences.

VRD has also expressed interest in seeking a liquor license in order to provide exclusive beverage service at all functions. This would potentially generate greater revenues to VRD than under the current operational structure. The trade-off is that a per person charge for alcohol and other beverages would represent a significant increase in costs compared to the other public wedding venues where the user can provide their own beverages. The potential utilization and revenue potential will be evaluated under two operational alternatives in Section 4 of the report.


3. COMPETITIVE VENUES

This section of the report reviews the major competitive sites in the Vail Valley for the type and size of events expected to be held in the expanded VGC banquet facilities. For each facility, data are compiled on facility capacities, rent rates, and usage. Based on interviews with facility managers, the level of usage for events competitive with the VGC clubhouse is assessed.

Overv iew

The VGC banquet room has been historically used for golf related banquets and award ceremonies typically associated with major tournaments. It has also been used on an occasional basis for Nordic events in the winter months. During the summer, it has been rented by private groups for weddings and banquets. The proposed changes to the clubhouse would provide a greatly enhanced venue with additional versatility and flexibility to serve these same uses. Golf related tournament events will continue to take priority; however, the banquet room could potentially be rented without interfering with normal golf operations. The ability to market the banquet room separately would also allow it to be used for other community oriented events such as reunions and birthday parties.

Based on current usage, proposed improvements, and the review of other venues, the VGC banquet room is expected to be primarily used for weddings and banquets. It would also provide an additional local option for off-site dinners for corporate meetings. The VGC banquet room is not likely to be competitive for corporate meetings as these events prefer to be at a hotel to have all functions under one roof.

The Vail Valley is an attractive and proven destination for weddings and wedding receptions. Based on Eagle County wedding license data, there are an estimated 600 weddings held in the Vail Valley each year. The Vail Valley Partnership, a chamber and tourism promotion organization, publishes a Wedding Guide listing the area’s facilities for weddings and receptions as well as the other resources including event planners, caterers, florists, beauty salons, restaurants, and entertainment options.

The peak wedding season for the Vail Valley runs from Memorial Day through the month of September. Few weddings are held in the Valley during the winter ski season. Wedding ceremonies are held at the Vail and Beaver Creek Chapels, area churches, and at outdoor scenic venues including the Wedding Deck at the top of Vail Mountain and the Betty Ford Alpine Botanical Gardens. Some weddings have a ceremony at the location of a wedding reception while others have their ceremony at the location of the reception. The proposed VGC improvements including a banquet lawn and covered patio, with views of the Gore Range, provide outdoor options for a wedding ceremony at the reception location for those who choose to do so. This analysis focuses on the competitive marketplace for wedding receptions and other banquets.



Pub l i c Venues

The major public venues that can be rented for wedding receptions are reviewed below. The most competitive facility for weddings and banquets is Donovan Pavilion, which is owned by the Town of Vail. Other public venues reviewed include the Eagle Vail Golf Club and the Ford Botanical Gardens.

Donovan Pavilion

The Town of Vail owns and operates the Donovan Pavilion, a large stone and timber community meeting venue located in Donovan Park between Interstate 70 and Gore Creek in West Vail. The Pavilion was built in 2003 and hosts a range of community events including graduations, proms, and reunions. It is also rented out to private groups for weddings, receptions, and meetings. The 5,200 square foot Pavilion has a main 3,000 square foot great room that can comfortably seat 150 guests in banquet-style seating for weddings and 200 in theater-style seating for meetings. The venue has ample onsite parking available for large events.

The standard peak season rental rate for Donovan Pavilion is $4,195 on the weekend and $2,985 during the week in the peak season. (Rates will increase to $4,595 on the weekend and $3,385 during the week in 2013.) Peak season includes dates between January 1 and April 18, November 19 and December 31, and May 12 to October 28. As a community facility, Town of Vail and Eagle County residents are eligible for a reduced fee during peak season and off-peak season, as shown in Table 4. The Donovan Pavilion also allows for groups to use the facility at no charge. In 2011, there were 19 events held at the Pavilion that did not pay a rental fee.

Table 4 Donovan Pavilion Rate Structure, 2012

Donovan Pavilion StandardVail

ResidentEagle County

Resident

Peak SeasonFriday-Sunday (8 hr) $4,195 $2,300 $3,775Monday-Thursday (6 hr) $2,985 $1,500 $2,700

Off-Peak SeasonFriday-Sunday (8 hr) $3,355 $1,800 $3,000Monday-Thursday (6 hr) $2,385 $1,300 $2,145

Additional FeesAlcohol Security $50/hourAdditional Event Hours $30/hour

Source: Tow n of Vail; Economic & Planning Systems

H:\123077-Vail Golf Course Clubhouse Ut ilizat ion\Data\ [123077-Donovan Use.xlsx]Rates



Utilization

Between 2009 and 2011, an average of 105 functions were held at the Pavilion per year, as shown in Table 5. The majority of events, or an average of 59 percent, were weddings and receptions. The facility is also rented for graduations, proms, and an occasional birthday party. Corporate use has been infrequent. The large windows, lack of breakout rooms, and substandard audiovisual capabilities are all factors limiting the facility’s suitability for corporate events.

The Donovan Pavilion has proven to be a popular venue for weddings and an affordable option compared to the hotel/resort properties that also hold these receptions. The lodge style facility, appropriate size, park setting, attractive outdoor patio, and reasonable pricing all contribute to its appeal. It is booked virtually every Saturday night from June through September. Fridays and Sundays are the next most popular nights and have greater than 50 percent of the nights booked for weddings during the peak months. In 2011, about 90 percent of the private rented use of the facility during peak months (not including community events) is wedding receptions, as shown in Table 6.

Table 5 Donovan Pavilion Utilization, 2009-2011

Type of Function 2009 2010 2011 Average

Banquet 1 1 0 1Birthday Party 1 1 0 1Corporate 4 5 1 3Graduation 3 4 4 4Memorial Service 1 1 3 2Prom 1 1 0 1Rehearsal Dinner 0 0 2 1Wedding 64 55 67 62Other 41 23 31 32Total 116 91 108 105

Source: Donovan Pavilion; Economic & Planning Systems

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Table 6 Function by Month and Category, 2011

Weddings Other Community Total % of Total % of Paid

January 1 0 0 1 100% 100%February 1 1 3 5 20% 50%March 1 0 6 7 14% 100%April 3 1 3 7 43% 75%May 4 1 3 8 50% 80%June 10 2 2 14 71% 83%July 13 1 2 16 81% 93%August 12 2 5 19 63% 86%September 12 0 1 13 92% 100%October 7 0 1 8 88% 100%November 4 1 2 7 57% 80%December 0 1 2 3 0% 0%Total 68 10 30 108 63% 87%

Source: Donovan Pavilion; Economic & Planning Systems

H:\123077-Vail Golf Course Clubhouse Utilizat ion\Data\ [123077Donvan Events by M onth_10-11.xls]Weddings



Revenues

Donovan is owned by the Town of Vail and operated and marketed by a private event management company under an annual management contract with a base fee plus commissions over the base. Gross revenues were $253,225 in 2011, which was approximately the average rate from 2004 to 2008. Annual revenues declined in 2009 to $229,666 and $218,723 in 2010 due to the recession. In 2011, management expenses (including commissions) were close to $100,000 and other operating expenses (including Contract Services and other Direct Expenses) were about $63,000, netting $91,411 in revenues for the Town of Vail as shown in Table 7.

Eagle-Vail Pavilion

The Eagle-Vail Pavilion is owned and operated by the Eagle-Vail Metropolitan District. It is a 1980s community center that was substantially renovated in 2011 with a 2,500 square foot event hall with a hardwood floor, wrap around windows and outdoor decks, and a park setting next to a pond with attractive views. Although greatly improved, it is still a dated building and has relatively low ceiling heights at 10.5 feet. It also has a 10:00 pm curfew which is a deterrent for some for wedding receptions.

The facility can hold approximately 140 guests banquet-style and can be rented for $1,100 on Saturday nights and $800 on Friday and Sunday. Community and nonprofit groups can use the facilities at a discount. It primarily serves Vail Valley residents and does not draw as many outside bookings as Donovan due to the down valley location.

The Pavilion hosts over 125 events per year including approximately 30 weddings. The Pavilion is reserved nearly every Friday, Saturday, and Sunday during the peak season for weddings, receptions, and other events. In the winter months, the Pavilion is reserved predominantly for classes and meetings.

Betty Ford Alpine Gardens

The Betty Ford Gardens are the highest alpine gardens in the country at 8,200 feet. The gardens are located in Ford Park along with the Ford Amphitheater. The Rock Garden Terrace can be set up with seats for as many as 100 guests. The gardens can be reserved for wedding ceremonies during the summer season. Ten or more wedding ceremonies are held each year. Rates to reserve the garden are $1,000 on Friday, Saturday, and Sunday and $500 for weekdays. The Ford Park lower bench grassy area can be used for a reception using a tent. Most parties, however, have their reception at another location. Wedding parties rarely use a tent for a reception onsite; there were three catered weddings in 2012.

Table 7 Donovan Pavilion Revenues and Expense, 2009-2011

2009 2010 2011

Gross Revenues $229,666 $218,723 $253,225

Operating ExpensesManagement and Commissions $98,970 $97,358 $99,050Contract Services $42,220 $32,953 $45,175Other Direct Expenses $9,049 $7,207 $17,589

Total Operating Expenses $150,239 $137,518 $161,814

TOV Net Revenues $79,427 $81,205 $91,411

Source: Tow n of Vail; Economic & Planning Systems

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Pr iva te Venues

There are a large number of private venues in the Vail Valley that can be reserved for weddings and meetings. Venues range from high-end hotel resorts in Vail Village and Beaver Creek to venues located directly on Vail Mountain. The following section provides detailed information in seven comparable venues in the Valley.

Hotel Venues

Most hotels have meeting and banquet space to support their group business. Group business can be a major or minor component of total hotel business depending on the type of property and setting. In a ski resort setting, meetings and other group business are often promoted during the spring through fall months to fill the excess room capacity that is built for the winter peak season. The first priority is to use meeting and event space to serve multiday meetings and conferences taking place at the hotel. On an as available basis, hotels will also rent their banquet space for weddings, reunions, parties, and community events. The hotel properties listed below include some of the larger hotels with meeting and event space as well as hotels noted for holding weddings receptions.

Marriott Mountain Resort

The Marriott Mountain Resort is a 283-room hotel located in Lionshead. The hotel hosts a large number of corporate meetings. It has approximately 35,000 rooms booked each year for corporate events, accounting for approximately 40 percent of the hotel’s total business. Rates to reserve meeting and event space vary by event. If food and beverage expenditures are anticipated to be high, the hotel will waive the event space rental fees. If expenditures are low, the hotel charges approximately $1,000 per 1,000 square feet of event space. Weddings and meeting reservations are skewed heavily towards spring, summer, and fall months. During the winter peak season, the Marriott Mountain Resort cannot offer discounts for room blocks due to high ski tourism demand.

The hotel does not host a large number of wedding receptions; on average three to five are held at the hotel annually. The hotel does reserve a large number of room blocks for weddings, although few weddings are held at the Resort. Wedding receptions are catered by the hotel at a minimum cost of $130 per guest. Event space can be reserved for $1,000 in addition to food and beverage minimums, although the fee is often waived if food and beverage expenditures are high.



Lodge at Vail and The Arrabelle at Vail Square

RockResorts, an arm of Vail Resorts and Hospitality, operates two hotels in the Town of Vail, The Lodge at Vail and The Arrabelle at Vail Square. The hotels are popular locations for corporate meetings and wedding receptions. The Lodge at Vail is a 65-room hotel and the Arrabelle at Vail Square is a 62-room boutique hotel that includes an additional 25 private residences.

The Lodge at Vail is located in the center of Vail Village at the base of Vail Mountain. The Arrabelle is located in Vail Square. As both hotels are jointly owned, weddings and meetings are coordinated between both properties with a total of 30 weddings held during the peak summer season in 2012. During the winter season the hotels hosts five to six weddings. Historically, the two hotels combined have hosted between 30 and 60 weddings annually. Since 2008, the number of weddings has decreased due to increased number of competitive hotel properties that have been constructed over the past several years.

There are several venues within the hotels that can accommodate large weddings and events. These include the Cucina Rustica, a Tuscan style restaurant and patio located in the Lodge at Vail and the Grand Ballroom in the Arrabelle at Vail Square. A full list of event space is provided in the Appendix. Wedding food and beverage minimums are $8,000 for the Cucina Rustica and $16,000 for the Grand Ballroom. Event space fees are determined by the number of guests attending an event in addition to food and beverage expenditures. Rental fees are often waived for weddings due to high food and beverage expenditures.

The Arrabelle at Vail Square hosts approximately 100 meeting and corporate events annually and the Lodge at Vail hosts an even larger amount. Events are held throughout the year, although the winter season dominated by leisure travel and fewer meetings are booked in the winter months. Event space rental rates vary by the size of the group and the season. Event rental fees (excluding food and beverage charges) can be as low as $250 in slower months like October and up to $1,500 during peak months.

Park Hyatt Beaver Creek

The Park Hyatt is a 190 room hotel located in Beaver Creek. During the peak season, the Hotel hosts over 30 weddings and receptions per month, or approximately 75 to 90 wedding related events per year. The peak season falls between Memorial Day in May to September. Food and beverage fees at minimum are $135 per guest. If food and beverage minimums are met, the hotel often waives rental fees. In general, event space rental fees do not contribute as significantly to overall revenue as food and beverage expenditures.



The number of weddings and corporate event meetings are split approximately evenly during peak months. In the winter months meetings are more common than weddings. The hotel hosts approximately 30 meetings per month during the peak season, or over 100 per year. Typically event space rental fees are waived for meetings if food and beverage expenditures are high.

Westin Riverfront Resort & Spa

The Westin Riverfront Resort & Spa is located in Avon. During peak wedding season, from May to September, about 30 to 40 wedding receptions are held per year. The number of weddings has increased annually since 2008. Event price structure differs by event and by season. Event prices are more reasonable in the summer months. Hotel staff works with each customer to develop a unique rate structure. The hotel typically charges a fee to reserve space; however, that is negotiable and can be reduced or waived if a food and beverage minimum is met.

The hotel hosts a larger number of meetings than weddings. This is because meetings vary in size and duration and tend to be smaller events than weddings. The number of meetings has varied considerably since the opening of the hotel.

Ritz Carlton Bachelor Gulch

The Ritz Carlton Bachelor Gulch is a luxury hotel in Avon with 180 hotel rooms and versatile event space. The hotel hosts 75 to 115 meetings per year. Meeting reservations range from an entire hotel buyout to meetings with 10 to 15 attendees. Meeting bookings also depend on the season, and corporate events are held during the summer season. Rates to reserve event space differ by the season and demand. The Ritz Carlton will include facility fees in the food and beverage minimums. At the current time the hotel does not charge a flat fee for event space rental. The hotel hosts between 30 to 40 wedding receptions per year. There is a $2,000 event fee for wedding ceremonies and receptions, although the fee is negotiable. Food and beverage minimums are $165 per guest and can increase substantially based on menu additions.



Vail Resorts

The Vail and Beaver Creek mountain settings are popular for wedding ceremonies and receptions. Vail Resorts has a wedding deck at Eagles’ Nest and a number of the mountain restaurants are available for receptions in the summer as summarized below.

Marketplace at Eagle’s Nest

The Marketplace at Eagle’s Nest is a venue for wedding receptions located on Vail Mountain. The Marketplace at Eagle’s Nest is often reserved by wedding parties that conduct their ceremony at the Vail Wedding Deck. The venue can accommodate up to 300 guests, although weddings with 150 to 200 guests are more common. The Marketplace at Eagle’s Nest is reserved approximately four to five times in the summer months for wedding receptions. In winter months, the venue has historically been reserved by one or two groups for wedding receptions. Similar to the other venues, the majority of activity occurs in the summer months. The Marketplace at Eagle’s Nest requires that a minimum of $7,800 is spent on food, exclusive of beverage charges.

Game Creek Restaurant

The Game Creek Restaurant is located in the exclusive Game Creek private club located on Vail Mountain. The restaurant is available to nonmembers for dinner and Sunday brunch in the summer months. The entire restaurant can be reserved for wedding receptions during the summer months. On average, the restaurant is reserved for 15 receptions during peak wedding season. The restaurant is ideal for smaller receptions and can accommodate up to 100 guests. It can be reserved for a food minimum of $14,000, excluding beverage charges. The restaurant is accessible by skis or the Club’s “Club Cat”, making it a challenge to access for guests.

Beaver Resort

Allie’s Cabin

Allie’s Cabin is located on Beaver Creek Mountain. The venue is suitable for weddings, corporate group dinners, lunches, and family gatherings. The Cabin can seat up to 100 guests or 75 guests if space for a dance floor is reserved. Allie’s Cabin has a food and beverage minimum of $6,000 in both the summer and winter seasons.



Beano’s Cabin

Beano’s Cabin is located at the foot of Grouse Mountain. It is available for weddings and private events during the winter season (December through April) and the summer season (June through October). The Cabin features a large yard and wrap around deck and can accommodate up to 150 guests. Beano’s Cabin can be reserved with a food and beverage minimum of $20,000 during the summer season. In the winter months, the venue can be reserved with a facility fee of $25,000 that includes food but excludes beverage charges.

Zach’s Cabin

Zach’s Cabin, located on Beaver Creek Mountain, can be reserved for private events December through March, which is traditionally the wedding offseason. The Main Dining Room can seat up to 110 guests or 60 guests if space is reserved for a dance floor. The Dining Room and Gunder’s Room can accommodate up to 160 guests or 110 guests with space for a dance floor and entertainment. Zach’s Cabin can be reserved for a $15,300 facility fee that includes food and excludes beverage charges.

SaddleRidge

SaddleRidge is located on the eastern slope of Beaver Creek Mountain. The Lodge has a rustic western style and is decorated with western furniture and antiques. There are three separate rooms that can be reserved for weddings or private functions. The Clubhouse can seat up to 140 guests, or 120 guests if a dance floor is included. The Larkspur room can seat 40 guests, or 70 guests for a standing reception. The Library has the capacity to seat 32 guests or 70 guests for a standing reception. SaddleRidge can be reserved year round for a food and beverage minimum of $10,000.



Conc lus ions

A summary of the venues for which wedding activity numbers were obtained is summarized below in Table 8. The number of weddings and banquets generally range from 30 to 75 at the most competitive properties. Overall usage is confined by the available number of dates in the primary wedding season which is June through September. There is an average of 51 weekend nights available during that time period. Significant usage above that number would depend on off-season bookings which are infrequent at the public venues.

The most apparent difference between the public and private venues is cost. The hotels start at $16,000 and can go up substantially based on how much is spent on food and beverages. The public facilities profiled are renting space only, but if you add catering costs, can approach the lower end of the hotel costs, but still generally represent a substantially lower cost option.

Table 8 Competitive Venue Summary

Venue

Meeting/Banquet

Sq. Ft.

Avg.Group

Functions

Avg.Weddings/

BanquetsWedding Cost

Range

Public

Donovan Pavilion 3,000 105 70 $4,195 3

Eagle Vail Pavilion 2,500 125 30 $1,100 3

Hotels

Marriott Mountain Resort 459 - 8,286 200 5 $16,600 1

Lodge at Vail / The Arrabelle 384 - 5,424 100 30 $16,000 2

Ritz Carlton Bachelor Gulch 651 - 7,107 95 35 $21,800 1

Park Hyatt Beaver Creek 480 - 8,631 200 75 $17,800 1

Westin Riverfront Resort & Spa 330 - 24,596 200 35 Varies

Vail Resorts

Eagle's Nest --- NA 6 $7,800 2

Game Creek --- NA 15 $12,000 2

1 Assumes 120 guests2 Venue food and beverage minimum, event rental fees w aived3 Venue rental only, excludes food and beverages

Source: Economic & Planning Systems

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4. UTILIZATION FORECASTS

This section of the report presents the forecasts of the number and type of private events that could be held in the renovated VGC banquet room. The use estimates are based on a Year 3 stabilized average allowing for an initial ramp-up and to allow sufficient time for advanced bookings for peak weekend times that are typically booked more than a year in advance.

EPS estimated the number of events that could potentially be added given the proposed clubhouse changes, facility availability, and the competitive position of the clubhouse in the Vail Valley market. EPS also projected annual costs and revenues to the District from the increased clubhouse usage under the two operations alternatives to be considered.

Opera t ions Opt ions

The VGC renovations will allow greater flexibility in how the banquet room is to be separately marketed and managed. As previously described, the banquet room can be operated independently of other VGC food and beverage operations. VRD’s preliminary plan is to market and manage the banquet room as part of VGC operations. The banquet room food service would be separated from the VGC food and beverage operations for the grille, halfway house, and food carts. If the banquet room is rented by a private party, they will be able to hire a caterer of their own choosing from a list of prequalified companies (presumably including the VGC food and beverage operator). The utilization forecasts and the estimates of costs and revenues assume that VGC will hire, or contract for a facility manager to market and manage the banquet room in order for the facility to be competitive with other publicly owned venues including Donovan Pavilion and Eagle-Vail Pavilion.

VRD is also considering obtaining a liquor license so it can generate additional revenues from liquor sales. The utilization forecasts and revenue estimates are provided under two options for providing beverage service as follows:

Option 1: Banquet Room Rental – Under this option, VRD would market and manage the banquet room with no liquor license. Users could hire a caterer of their own choosing from a list of pre-qualified vendors.

Options 2: With Liquor License – Under this option, VRD would obtain a liquor license and provide beverages at all functions in the banquet room. Room rental and catering would be the same as with Option 1.



Ut i l i za t ion Forecas ts

Under the current VGC food and beverage contract, the banquet room generated 24 functions in 2011 including 6 golf related events and 18 private party rentals. By comparison, Donovan Pavilion is capturing approximately 105 functions per year of which approximately 35 are community events (discounted or free) including graduations, proms, reunions, and birthday parties. There are about 70 private full-rate paying functions each year of which 60 are weddings. Eagle-Vail Pavilion has 125 functions per year of which approximately 30 are weddings, with a handful of other receptions (estimated at less than 10) with the remainder primarily community oriented events.

These two venues bracket the upper and lower potentials for the VGC banquet room. Under Option 1, EPS estimates the renovated clubhouse could capture 50 weddings and other receptions per year with an additional 6 golf tournament banquets and 5 corporate off-site corporate banquets for a total of 61 paid functions as shown in Table 9. The forecast also assumes an additional 15 meetings and community events at a discounted rate including Nordic race events at a discounted community rate. This represents relatively full utilization of weekend nights during the June through September peak season for weddings as there are typically 51 available weekend nights during this time period (17 Fridays, Saturdays, and Sundays).

Table 9 Banquet Room Utilization Forecasts

# of # of Average Total Rent RoomFunction Type Functions Function Days Attendance Attendance Rate Revenues

Option 1: Banquet Room RentalGolf Tournaments 6 6 60 360 $0 $0Weddings/Banquets 50 50 130 6,500 $3,000 $150,000Corporate Offsite 5 5 100 500 $2,500 $12,500

Total Private Functions 61 61 --- 7,360 --- $162,500Community Meetings 15 15 40 600 $500 $7,500

Total All Functions 76 76 --- 7,960 --- $170,000

Option 2: With Liquor LicenseGolf Tournaments 6 6 60 360 $0 $0Weddings/Banquets 45 45 130 5,850 $3,000 $135,000Corporate Offsite 5 5 100 500 $2,500 $12,500

Total Private Functions 56 56 --- 6,710 --- $147,500Community Meetings 15 15 40 600 $500 $7,500

Total All Functions 71 71 --- 7,310 --- $155,000


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Table 10 Banquet Room Costs and Revenues

Option 1 Option 2Banquet Room Rental With Liquor License

Gross Revenues

Room Rentals $170,000 $155,000Liquor Revenues $25 Per person $0 $184,000

Total $170,000 $339,000

ExpensesManagement and Commissions $75,000 $75,000Contract Services $500 Per Event1 $34,250 $31,750Other Direct Expenses $10,000 $10,000Bar Labor 50% Gross Rev $0 $92,000

Total $119,250 $208,750

Net VRD Profit $50,750 $130,250

1 $500 for private events and $250 for community events


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Factor

The forecasts assume the banquet room is professionally marketed and managed and that the rental fee is competitive with other public venues. The peak season weekend rate at Donovan was $4,195 in 2012 and will be raised to $4,595 in 2013. The peak season weekday rate was $2,985 in 2012 increasing to $3,385 in 2013. The Eagle-Vail Pavilion is a relative bargain at $1,100 for a weekend night. The new VGC banquet room is estimated to be competitive at $3,500 per peak season weekend night and $2,600 per weekday night (a 25 percent discount). The average room rental is estimated at $3,000 accounting for a modest impact of off-peak season and weekday use. No room rentals are shown for golf tournaments as the rental fee is assumed to be included in the overall tournament cost package. The average for corporate off-sites is assumed to be $2,500 accounting for a higher proportion of weekday and off-season usage.

The forecasts also account for a modest amount of community meetings estimated at 15 per year at a deeply discounted rate of $500 per event. The assumption is that the clubhouse would not be actively marketed for these uses as Donovan and Grandview at Lionshead are more actively promoted for these uses.

EPS estimates that utilization would be somewhat lower under Option 2, but it is hard to predict how much lower. The impact on utilization could be mitigated by lowering the rental fee based on the amount of the beverage contract. For purposes of comparison, we have assumed a 10 percent lower capture of weddings and banquets resulting in 45 weddings and a total of 56 paid events. Total room related revenues are estimated at $170,000 per year for Option 1 and $155,000 for Option 2 as shown.

Total revenues and expenses are estimated for both options in Table 10 below. Expenses are estimated based on comparable information for Donovan Pavilion. Option 1 is expected to have approximately $119,250 in offsetting expenses from facility management and other contract expenses resulting in a net profit to VRD of $50,750 as shown.



Under Option 2, VRD proposes to obtain an alcohol license and be the exclusive provider of alcohol at the banquet room to generate additional profits. Alcohol is very profitable with high mark-ups. Therefore if the VRD district held the liquor license, it could charge a per person charge for all catered events. At an average charge of $25 per person, the VRD could gross approximately $184,000 based on the projected wedding and tournament activities as shown in Table 10. Liquor service costs are estimated 50 percent of gross revenues or $92,000 per year. The addition of the additional liquor related revenues results in an estimated profit of $130,250 for Option 2 as shown.


5. ECONOMIC IMPACTS

In this section of the report, EPS estimates the direct economic impacts of out of town visitation generated by Vail Golf Course Clubhouse functions to the Town based on the projected annual events and attendance including increases in room nights, lodging revenues, retail and restaurant expenses. Based on the estimated economic activity, the associated sales and lodging taxes are also derived. We also estimated the additional related economic activity associated with wedding events such as catering, alcohol and beverages, wedding cakes, flowers, photographers, hair salons, and other expenditures made in the local economy.

Vis i ta t ion Im pac ts

The out of town weddings and banquets forecasted in Section 4 will result in substantial economic impacts to the Vail Valley economy starting with the generation of hotel room nights and related restaurant and retail spending. (Corporate and other non-wedding activity are excluded as not generating the same levels of new economic spinoff.) Under Option 1, the 50 weddings and banquets per year, at an average of 130 guests per event, would generate 6,500 visitors per year. Based on 2.5 persons per room and 3.0 nights per visit, there would be a total of 7,800 room nights per year. Under Option 2, the 45 forecasted functions would generate 7,020 room nights based on the same assumptions as shown in Table 11 on page 25.

Based on an average summer room rate of $180 per night, lodging revenues would equal $1.3 million per year under Option 1 and $1.2 million per year under Option 2. Visitor spending on restaurant expenditures, at an average of $88 per person per day, would generate an additional $1.7 million per year under Option 1 and $1.5 million under Option 2. Other retail expenditures, at $51 per person would generate $994,500 for Option 1 and $895,050 for Option 2 as shown.

Banquet Room Func t ion Re la ted Impac ts

The spending by the wedding party on wedding related expenses generates even greater economic benefits to the Valley economy including catering, beverages, salons, florists, wedding cakes, photography, and other expenses. The assumptions and estimated revenues in each category are summarized below.

Catering – Catering revenues are the largest expenditure and range widely. Caterers can provide buffet style dinners or higher end plated dinners based upon the bride and groom’s preference. Buffet style dinners can be in the $60 per person range. Caterers attempt to be flexible and craft wedding reception menus for each customer. A conservative catering fee average is approximately $100 per guest. For a wedding with 130 guests, a $12,000 taxable catering fee is realistic. Total annual catering revenues are estimated at $650,000 for Option 1 and $585,000 for Option 2.

Beverages – Beverage revenues are estimated based on a $15 per person cost for Option 1. Alcohol is purchased by the wedding party and cannot be supplied by the caterer if the wedding reception is held at a venue without a liquor license. The caterer can provide a licensed pourer to serve alcohol to guests, and the charge for the server is included in the



overall catering fee. Impacts of alcohol purchases depend on where alcohol is purchased, and is not always purchased in the Vail Valley. Under Option 2, VRD would hold a liquor license and charge for beverages on a per person service basis. Gross revenues are estimated at $25 per person which is the mid-point of what Big Delicious Catering now charges and still well below comparable hotel corkage fees. Total annual beverage expenditures are estimated at $97,500 for Option 1 and $146,250 for Option 2.

Salons – Salon expenditures vary depending on the level of complexity of hair styles and the number of bridesmaids in the wedding party. (The average bridal party has four bridesmaids.) Rates for the bride’s hair styling and makeup and bridesmaids’ hair styling range from approximately $650 on the lower end of the spectrum to over $900. The average expenditure per wedding is $780 which generates $39,000 under Option 1 and $35,100 under Option 2 per year.

Flowers – The price of wedding flowers ranges from $4,000 to up to $40,000 depending on the preference of the bride and groom. On average, wedding flowers, including bouquets, boutonnieres, and table centerpieces, cost approximately $5,000 per wedding. The total annual impact is estimated at $250,000 for Option 1 and $225,000 for Option 2.

Photographer – In the Vail Valley a professional wedding photographer fee starts at approximately $2,000 and can increase to over $5,000 depending on the package. Fees can be higher if engagement photographs are included. On average, wedding photographers charge $3,000 per wedding. Option 1 would generate $150,000 per year and Option 2 $135,000 per year.

Wedding Cake – Professionally baked wedding cakes cost between $5.00 and $7.50 per guest or $6.25 on average. A wedding cake for a 120 guest wedding ranges from $600 to $900, or $750 on average. An annual total of $37,500 is estimated for Option 1 and $33,750 for Option 2.

Other Expenses – Other expenses include a number of expenditures that are difficult to quantify on an average per wedding basis. Other expenses include security services, transportation services, wedding planner fees, and outdoor activity expenses. These expenses vary significantly by wedding based on the number of guests, the wedding budget, and the preference of the bride and groom. Transportation expenses include one or more of the following: shuttle service to and from Denver International Airport or Eagle County Airport, service from a hotel to a wedding or reception venue, or service to various outdoor activity locations. The bride and groom can choose to retain a local wedding planner, which can be a significant asset for an out-of-town couple planning a destination wedding, but associated fees can be prohibitive. Finally, outdoor activities are often arranged for visiting wedding guests. Popular activities include rafting, fly fishing, and mountain bike riding. The charges associated with each activity vary greatly. Considering these factors, other expenses are estimated conservatively at $1,000 per wedding generating $50,000 and $45,000 per year under the two Options as shown.

The average wedding costs are approximately $24,000 per event as shown. The total wedding costs for the 50 weddings and banquets forecasted for Option 1 are $1.3 million per year and the total costs for the 45 events under Option 2 are $1.2 million.



Taxes

The sales and lodging tax impacts of the wedding and banquet activity is also estimated. Total annual expenditures from visitor expenditures and wedding banquet costs equal $5.4 million for Option 1 and $4.9 million for Option 2. Expenditures for services (e.g., salons and photography) are not taxable and are excluded from total taxable sales. Total taxable expenditures are estimated at $3.7 million per year for Option 1 and $3.4 million for Option 2 resulting in an estimated total of approximately $150,000 of sales taxes for Option 1 and $137,000 for Option 2. Taxes are estimated at the Town of Vail rate of 4.0 percent. In reality, the expenditures will be distributed through the Valley so not all taxes will be captured locally.

Lodging tax revenues are expected to be captured primarily in Vail for a wedding held at a facility located in the Town. At the Town of Vail’s 9.8 percent lodging tax rate, Option 1 would generate approximately $138,000 in annual lodging taxes and Option 2 would generate $124,000 in annual taxes as shown.

Table 11 Banquet Room Economic Impacts

Per Function Option 1 Option 2Banquet Room Rental With Liquor License

Weddings/Banquets 50 45Attendance 130 Per Function 130 6,500 5,850Hotel Rooms 2.5 Per Room 52 2,600 2,340Room Nights 3.0 Per Function 156 7,800 7,020

Other Retail ExpendituresLodging $180 Per Night $28,080 $1,404,000 $1,263,600Meals $88 Per Person $13,728 $1,716,000 $1,544,400Other Retail Expenditures $51 Per Person $7,956 $994,500 $895,050

Total $49,764 $4,114,500 $3,703,050

Event Related ExpendituresCatering $100 Per Guest $13,000 $650,000 $585,000Beverages $15-$30 Per Guest $1,950 $97,500 $146,250

Salons1 $780 Per Function $780 $39,000 $35,100Florist $5,000 Per Function $5,000 $250,000 $225,000Wedding Cake $750 Per Function $750 $37,500 $33,750

Other1,2 $1,000 Per Function $1,000 $50,000 $45,000

Photography2 $3,000 Per Function $3,000 $150,000 $135,000Total $25,480 $1,274,000 $1,205,100

Total Expenditures $75,244 $5,388,500 $4,908,150Total Taxable Expenditures $42,384 $3,745,500 $3,429,450Sales Tax Revenues 4.0% Tow n of Vail $1,695 $149,820 $137,178Lodging Tax Revenues 9.8% Vail Rate $2,752 $137,592 $123,833

1 Not subject to sales tax2 Security, other entertainment etc

Sourcce:Economic & Planning Systems

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Factor

APPENDIX


Economic & Planning Systems, Inc. 26 Appendix

Table A1 Marriott Mountain Resort Venue Space

Table A2 Lodge at Vail Venue Space

Dimensions Sq. Feet Theater Schoolroom Conference U-Shape Reception Banquet

Grand Ballroom 68x122x13 8,286 1,000 550 --- --- 1,000 750Salon E 34x68x13 2,312 250 150 --- 50 250 170Salon F 34x68x13 2,312 250 150 --- 50 250 170Salon A, B, C,D, G, H, I, & J (each) 17x27x13 459 45 25 20 15 40 30Pre-function Lobby --- --- --- --- --- --- 450 ---Colorado Ballroom 54x81x11 4,400 450 260 --- --- 450 300Salon 1 27x54x11 1,458 100 70 36 28 150 80Salon 2 32x54x11 1,728 130 80 40 32 175 100Salon 3 44x22x11 968 50 40 32 24 100 60Mountain View Boardroom 40x20x11 800 70 40 30 26 75 50Game Creek 34x20x8 680 50 35 20 22 50 40Blue Sky 40x35x9 1,400 110 80 30 35 120 90Sun Up 34x20x8 680 50 35 20 22 50 40Sun Down 40x35x8 1,400 110 90 30 35 130 90Sun Up / Sundown Foyer 55x13x9 715 --- --- --- --- 75 ---First Chair Cafe 1x1x1 2,400 --- --- --- --- 300 126Mountain View Patio / Lower Pool Deck 1x1x1 2,625 300 --- --- --- 450 200

Source: Marriott Mountain Resort; Economic & Planning Systems

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Dimensions Sq. Ft. Banquet Reception Classroom U-Shape Square Theater

Cucina Rustica* 58' x 25' 1,438 130 200 110 70 90 180International Room A 32' x 46' 1,472 100 150 72 33 40 126International Room B1 31' x 45' 1,395 70 130 36 30 36 96International Room B2 31' x 45' 1,085 60 105 60 30 42 84International Room B1 + B2 31' x 80' 2,480 140 235 114 60 75 200International Room C 32' x 46' 1,472 90 150 72 33 40 112International Room B1 + B2 + C 63' x 46' 3,952 180 305 172 57 72 282International Room B1 + B2 + A 63' x 46' 3,952 180 305 172 57 72 282International Room Full Open 95' x 46' 5,424 350 500 258 120 120 350Boardroom 16' x 24' 384 12 --- --- --- --- ---Gold Ski Room 17' x 11' 187 --- --- --- --- --- ---

*Space at the Cucina Rustica can be increased by accessing the adjacent 1,800-square-foot terrace.

Source: Lodge at Vail; Economic & Planning Systems

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Table A3 The Arrabelle at Vail Square Venue Space

Table A4 Ritz Carlton Bachelor Gulch Venue Space

Dimensions Sq. Ft. Banquet Reception Classroom Theater Square U-Shaped

Cortina Ballroom I 47' x 28' 1,300 90 125 45 100 36 30Cortina Ballroom II 47' x 28' 1,300 90 125 45 100 36 30Cortina Ballrooms I & II 47' x 56 2,600 180 250 90 200 54 48Olympic Ballroom 72' x 23' 1,656 120 150 54 100 54 42Torino 23' x 22' 506 40 50 18 30 18 18Grenoble 23' x 21' 483 30 40 18 30 18 15Innsbruck 23' x 29' 667 50 60 18 50 18 21Chamonix Board Room 35' x 25' 875 60 40 24 60 24 24Pre-Function Area 13' x 64' 832 --- --- --- --- --- ---Grand Staircase Lobby 39' x 36' 1,400 --- 160 --- --- --- ---Great Room 31' x 47' 1,457 26 80 --- --- --- ---Great Room Deck 33' x 28' 1,250 55 65 --- --- --- ---

Tavern South Wing & Patio --- --- 80 1 150 --- --- --- ---

1 Using outdoor seating

Source: Lodge at Vail; Economic & Planning Systems

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Venue Sq. Feet DimensionsCeiling Height Reception

Rounds of 10 Theater Conference Classroom

U-Shaped

Hollow Square

The Ritz-Carlton Ballroom 7,107 103x69 11.5 600 400 600 88 408 111 148Salon I 3,450 69x50 11.5 300 200 300 52 216 66 88Salon II 1,768 52x34 11.5 150 110 150 34 96 55 72Salon III 1,800 60x30 11.5 150 120 150 80 100 60 80Salon II & III 3,588 69x52 11.5 300 200 300 52 216 66 132Prefunction I 2,100 105x20 9 275 160 --- --- --- --- ---Prefunction II 1,335 89x15 9 100 --- --- --- --- --- ---Anderson & Berg 1,914 33x58 8.5 100 100 100 40 90 51 68Anderson Room 957 33x29 8.5 50 50 50 22 30 30 40Berg Room 924 33x28 8.5 50 50 50 22 30 30 40Howard Room 924 33x28 8.5 50 50 50 22 30 30 40Mays & Mertz Room 1,980 33x60 8.5 100 100 100 40 90 51 68Mays Room 924 33x28 8.5 50 50 50 22 30 30 40Mertz Room 990 33x30 8.5 50 50 50 22 30 30 40The Smith Boardroom 651 31x21 8.5 --- --- --- --- --- --- ---Carrothers Room 957 30x29 8.5 50 50 50 22 30 30 40

Source: Ritz-Carlton; Economic & Planning Systems

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Table A5 Ritz Carlton Bachelor Gulch Wedding Space

Table A6 Park Hyatt Beaver Creek Venue Space

Venue Sq. Feet CeremonyCocktail

ReceptionPlated Dinner

Buffet Dinner Min. Cost

Smith Terrace 600 35 --- --- --- $2,000Mountainside Terrace Outdoors 400 --- --- --- $2,000Skier Bridge Lawn Outdoors 200 --- --- --- $2,000Anderson and Berg Rooms 1,800 150 120 90 80 $165/personThe Ritz-Carlton Ballroom 7,107 400 500 400 350 $165/person

Source: Ritz Carlton; Economic & Planning Systems

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Dimensions Sq. FeetBanquet

Rounds of 10 Reception Theater Classroom Boardroom U-Shape Hollow Square Exhibit

Meeting LevelGore Range Hall 58' x 35' x 14' 2,030 120 200 130 100 N/A --- --- ---Slate Mountain 19' x 35" x 14' 665 30 50 45 30 30 20 --- ---Keller Ridge 19' x 35" x 14' 665 30 50 45 30 30 20 --- ---Crystal Peak 19' x 35" x 14' 665 30 50 45 30 30 20 --- ---George Townsend Board Room --- 480John Anderson Board Room --- 480

Lobby LevelMount Meridian Conference Suite 29' x 23" x 11' 667Mount Powell Conference Suite 29' x 23" x 11' 667Sawatch Hall 137' x 53" x 16'8" 8,631 600 1,000 700 450 --- --- --- ---

Village Hall Lobby LevelMount Jackson Room 39' x 63' x 16'8" 2,457 200 300 300 150 50 --- --- ---Grouse Mountain Room 39' x 63' x 16'8" 2,457 200 300 300 150 50 --- --- ---McCoy's Peak Room 39' x 63' x 16'8" 3,717 250 450 350 180 60 --- --- ---

Village Hall Meeting LevelHeritage Hall 77' x 30' x 11'3" 2,310 200 350 250 180 N/A --- --- ---H.A.W. Tabor Room 77' x 30' x 11'3" 510 45 85 50 40 30 24 --- ---Ouray Room 20' x 30' x 11'3" 600 45 85 50 40 30 24 --- ---Jack Dempsey Room 20' x 30' x 11'3" 600 45 85 50 40 30 24 --- ---Molly Brown Room 20' x 30' x 11'3" 600 45 85 50 40 30 24 --- ---Gerald R. Ford Room 32' x 35' x 11'3" 1,120McCoy's Patio (Seasonal) N/A N/A 150 200 --- --- --- --- --- ---

Wedding VenueWedding Veranda --- --- --- 175 100 --- --- --- --- ---Reception --- --- --- --- --- --- --- --- --- ---

Source: Park Hyatt Beaver Creek; Economic & Planning Systems

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Permanent seating for up to 12 peoplePermanent seating for up to 12 people

Permanent seating for up to 10 people with additional casual seatingPermanent seating for up to 10 people with additional casual seating

Permanent conference table seating for up to 14 people



Table A7 Westin Riverfront Resort & Spa Venue Space

Table A8 Eagle’s Nest and Game Creek Venue Space

Venue Dimensions Sq. Feet Height Banquet Theater Conference Reception Classroom U-Shape H. Sq. Ft.Dinner/ Dance

First FloorGondola Ballroom 63' x 35' 24,596 10' 140 215 --- 225 90 --- --- 100Gondola Ballroom with Foyer 63' x 51' 2,615 10' 170 215 --- 275 90 --- --- 130Salon A 16' x 35' 560 10' 30 40 24 60 24 --- --- ---Gondola Foyer 30' x 11' 330 10' --- --- --- 50 --- --- --- ---Salon B with Foyer 31' x 51' 1,785 10' 100 110 --- 175 69 47 58 70Salon B 31' x 35' 1,085 10' 60 104 24 100 48 35 46 ---Salon C 16' x 40' 640 10' 30 53 24 50 24 --- --- ---Salon BC 47' x 35' 1,645 10' 120 150 --- 175 78 41 52 90Salon AB 47' x 35' 1,645 10' 110 170 --- 150 75 35 46 80Riverside Ballroom 99' x 39' 3,861 10' 240 320 --- 350 200 --- --- 210Salon I 19' x 31' 589 10' 30 48 22 50 24 --- --- ---Salon II 15' x 36' 540 10' 40 64 30 50 24 --- --- ---Salon III 34' x 39' 1,326 10' 90 120 --- 100 66 30 34 40Salon IV 31' x 30' 1,209 10' 90 120 --- 100 48 30 34 30Salon I/II 34' x 36' 1,224 10' 70 80 22 90 24 --- --- 40Salon II/III 49' x 39' 1,911 10' 130 170 --- 140 96 51 60 80Salon III/IV 65' x 39' 2,535 10' 180 240 --- 200 120 --- --- 110Salon I/II/III 68' x 39' 2,652 10' 160 200 --- 190 90 --- --- 120Salon II/III/IV 80' x 39' 3,120 10' 210 304 --- 250 159 --- --- 140Rapids Room 16' x 27' 432 10' --- --- 16 --- --- --- --- ---Riverside Terrace 110' x 33' 3,630 10' 140 --- --- 200 --- --- --- ---Wedding Lawn 100' x 40' 4,000 --- 140 300 --- 240 --- --- --- ---

Source: Westin Riverfront Resort & Spa; Economic & Planning Systems

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CapacityPlated Dinner Buffet

CocktailReception

Marketplace at Eagle's Nest 150 300 400Game Creek Restaurant 150 --- 200

Source: Vail Resorts; Economic & Planning Systems

\\Epsdc01\Proj\123077-Vail Golf Course Clubhouse Ut ilizat ion\Data\[123077-Comps.xlsx]Eagles Nest

vail golf club banquet room use analysis · 2. the proposed vgc banquet room would be a competitive...

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