value-based public relations and marketing communications

Value-based Public Relations and Marketing Communications Value-based Public Relations

and Marketing Communications

2.

TechMarcom

• Independent firm, specializing in public relations and marketing communications for technology companies and the convergence of IT and the life sciences

• Accessible top management involved in the day-to-day tactical execution of client programs and strategies. No inexperienced twenty-somethings!

• Pay for results, not the conference room view

3.

TechMarcom

• Charges for services on an as-used basis. No long-term fixed retainers, no needless markups of outside vendors or out-of-pocket expenses

• Clients bring something new to the table, as proven market leaders or as first-movers with innovative stories to tell the media

• Won't waste the media's time with sales hype. Won’t waste clients’ money on programs that won’t produce results

4.

TechMarcom• The expertise and business acumen of veteran

consultants

• The affordability and competitiveness of independent practitioners

• Full menu of marketing communications and PR services on a project or “a la carte” basis

• Flexible monthly retainers based on actual work scheduled – not arbitrary profit targets

5.

TechMarcom Services

• PR campaigns

• Media & analyst relations

• Marketing communications plans/strategies

• New product/service launches

• Copywriting and creating collateral (brochures, datasheets, etc.)

6.

TechMarcom Services

• Byline articles, case studies, white papers

• Media training of executives

• Company newsletters and reports

• Special events

• Trade show support

• Speakers bureaus

7.

TechMarcom serves as agency of record for HairDX, the first consumer-friendly genetic test for the likelihood of developing male baldness. It provides an accurate and understandable genetic analysis of the likelihood of developing male pattern baldness (Androgenetic Alopecia) before age 40

TechMarcom services include media relations, marketing communications counsel, writing, and strategic planning

HairDX is headquartered in Irvine, CA

TechMarcom - Clients

8.

TechMarcom is provides public relations counsel and writing services to XyEnterprise (www.xyenterprise.com), a Wakefield, MA based content management software company.

XyEnterprise helps simplify and expedite the automated creation and delivery of content across the enterprise.

Named one of KMWorld’s “100 Companies that Matter in Knowledge Management” for the second consecutive year, XyEnterprise offers configurable and scalable XML content management and publishing solutions that maximize content reusability and repurposing.


9.

On a project basis, TechMarcom delivers public relations services to HeartScreen America (www.heartscreenamerica.com), an Andover, MA based heart screening company.

HSA offers comprehensive heart screening programs that can identify the risks associated with cardiac abnormalities and heart disease.

HeartScreen America’s affordable heart screening programs are a fraction of the cost for comparable services offered at outpatient facilities. HeartScreen America is screening hearts and saving lives.


10.

Through our BiotechMarcom division, TechMarcom serves as agency of record for BioQ (www.bioQ.com), an Irvine, CA medical device company.

BioQ designs and will market a family of revolutionary non-invasive medical devices for restoration of neurological functions impaired by neuropathy.

BioQ devices will be used for the treatment of neuropathic conditions such as falls and ulcerations in diabetic patients, autonomic impairments such as orthostatic hypotension, and auto-immune impairments such as arthritis.


11.

Through our BiotechMarcom division, TechMarcom serves as agency of record for RegenMed (www.regenmedbio.com), a Gainesville, FL development-stage biotechnology company.

RegenMed is advancing regenerative medicine by developing a broad adult stem cell platform for the prevention and treatment of human disease.

RegenMed’s research is focused on new therapies for neural degeneration (Parkinson’s disease), angiogenesis (diabetic retinopathy and macular degeneration), and cancer (glioblastoma and osteosarcoma).


12.

TechMarcom provided PR services to MEGA International (www.mega.com), the global leader in Process Excellence and Enterprise Architecture Modeling Solutions.

Business Process Analysis and Enterprise Architecture are used by business managers and IT architects to describe, analyze, improve, share and control enterprise info in a consistent way.

MEGA delivers an enterprise repository to the client, which provides executives and operational managers with the ability to understand, discover, align and control information at the enterprise level.


13.

TechMarcom researched and wrote a white paper for Tyco International (TYC - NYSE) on the use of speech intelligibility to help make buildings safer and emergency instructions audible and comprehensible.

By interviewing industry experts, customers, regulators, and company personnel, the paper helped solidify the SimplexGrinnell division’s status as the industry leader in fire safety. The paper appeared as an article in the Summer 2003 edition of NEC Digest, the official publication of the National Fire Protection Association


14.


MobileWise introduced the world’s first safe wire-free electric power technology, solving the "Last Wire Problem" - the need to regularly plug a mobile computing device to an electric power source.

TechMarcom served as agency of record, providing strategic PR counsel, crafting key messages, and providing media and analyst relations.

15.


Namo Interactive is a Web development/authoring tools company. Namo’s easy-to-use, yet powerful products that help Web developers of all skill levels build exciting, cutting-edge content for the Web.

Namo is based is Seoul, South Korea. Working with the company's U.S. headquarters in Stoneham, MA, TechMarcom launched WebEditor5.5, an award-winning Web authoring tool.

16.


QinetiQ Trusted Information Management, Inc. (pronounced “kinetic”) offers a complete range of information protection solutions, including Security Consultancy, Managed Security Services, Incident Response Team Services, Data Recovery and Forensics Laboratory Services, Vulnerability Assessment Services, and Training & Education Services.

TechMarcom served as agency of record, providing strategic PR counsel, crafting key messages, and providing media and analyst relations.

17.


BRE Systems first offering, Liaison, was a comprehensive suite of applications that tries to do for product development what salesforce.com does for CRM - not as an ASP, but as a set of enterprise-grade functions that can be accessed from anywhere to accomplish a key business task. This makes and implements products faster - with higher quality, security, and without centralized and expensive administration.

Working on a project basis, TechMarcom is helped BRE Systems with early media and analyst relations, launching their first products, and find additional funding.

18.


TechMarcom provided PR counsel, media and analyst relations, developed marketing communications materials, and wrote and placed byline articles for Netspoke’s CEO.

In tough economic times, companies are looking for cost-efficient and safe alternatives to business travel. Netspoke provides businesses with virtual meeting solutions, such as reservationless teleconferencing and Web conferencing, empowering them with the latest tools for productive business without face-to-face meetings.

19.


TechMarcom’s project work for Perle Systems (NASDAQ: PERL) includes press releases and case studies.

Perle Systems is a developer, manufacturer and vendor of award-winning networking products. These products are used to connect remote users reliably and securely to central servers for a wide variety of e-business and general business applications. Perle specializes in Internet Protocol (IP) connectivity applications, with an increasing focus on mid-size IP routing solutions. Product lines include routers, remote access servers, serial servers, multi-port serial cards and network controllers.

20.


As the agency of record for wireless applications service provider (WASP) GeePS, Inc., TechMarcom created PR launch and messaging strategies, arranged introductions to potential investors, and provided media and analyst relations resulting in mainstream business and vertical media coverage.

Location-based technologies and wireless devices are transforming e-commerce into mobile commerce. GeePS was the first WASP to help brick-and-mortar merchants and malls harness wireless technology.

21.


TechMarcom’s wireless expertise helped Bonita Software on a project basis to provide business and vertical/trade media and analyst relations.

Bonita developed Java-based client-server technology and telematics applications to wireless service providers and device manufacturers, including BMW and Motorola.

22.


TechMarcom provided Adlex with a full range of PR and marcom counsel and services, including messaging strategies and media and analyst relations.

Adlex, Inc. provides "all-in-one" Internet business management appliances that service providers (including SBC Communications, and Bell Canada) use to provide complete visibility to how the traffic traverses the Internet, where the bottlenecks are and how best to deal with it.

23.


TechMarcom worked with PTC (Nasdaq: PMTC) to help place case studies and success stories in vertical/trade media. This was a coordinated effort with their agency of record.

PTC develops, markets, and supports software solutions that help manufacturers get superior products to market before their competitors. PTC is the world's largest software company with a total commitment to product development. The company services more than 30,000 customers worldwide.

24.


When Omtool, Ltd. (NASDAQ: OMTL) launched Genidocs, a confirmed messaging/electronic signature application, TechMarcom served developed the marketing communications plan, including messaging strategies, and providing media relations.

Electronic signature legislation (e-sign) fueled a demand for products and services that deliver signed documents securely. To meet this demand, Omtool introduced Genidocs.

25.


TechMarcom provided Bloodhound Software – a healthcare application service provider (ASP) - with a PR services on a project basis, including press releases, media relations, and general counsel.

Bloodhound specializing in claims overpayment protection services and advanced data modeling. Their flagship product, ClaimsGuard Overpayment Protection Service, guards at-risk insurers and healthcare organizations from erroneous claims overpayment and duplicate claims.

26.


TechMarcom served as agency of record for the initial launch of Angstrom Microsystems, providing trade show support along with media and analyst relations.

Angstrom introduced the first turnkey Linux-powered e-commerce server solutions that reduce time to market and I/T staffing expenses. Angstrom maintains a large menu of off-the-shelf e-commerce solutions that can be mixed and matched to form a custom solution.

27.


TechMarcom served as PR agency for the launch of Iwant.com’s next-generation online marketing services and products. The agency wrote byline articles, and provided media and analyst relations, as well as messaging strategies and marcom materials.

iWant.com was an ASP that served the needs of marketers, Web publishers and consumers. iWant provided the revenue generating "Deals-on-Demand" technology to Web publishers, and introduced the “instant Opt-In,” a powerful direct marketing tool.

28.


As agency of record for the launch, of Livineasy, Inc., TechMarcom developed messaging strategies, developed marcom materials, and providing media and analyst relations.

Livineasy was a tech company targeting mature adults who are inexperienced with computers and the Internet.

Their first product, livineasy.com - an Internet portal - provided free, training, guidance, and nurturing to the "newbie" Internet user, featuring helpful articles and services for the age 50+ computer users. It earned the seal of the Better Business Bureau Online.

29.


Working on a project basis, TechMarcom assisted the Cognos Corporation (NASDAQ:COGN) in vertical/trade media relations, specializing in the development and placement of case studies and success stories.

Cognos provides enterprises with Business Intelligence software that helps them increase productivity and achieve competitive advantage.

30.


TechMarcom helped Kryptonite Corp. launch a complete line of portable security products for notebook computers. TechMarcom provided Kryptonite with media and analyst relations, strategic planning, and trade show support.

Kryptonite is a leading provider of security protection products and has been the authority on bicycle and motorcycle security since 1971.

31.


TechMarcom developed new case studies and career advice columns for Monster.com, the Internet’s largest career portal.

Sub-contracted through their agency of record, TechMarcom wrote a byline article about the future of telematics and satellite communications for Motorola.

32.


TechMarcom provided United States media relations for the launch of Magex, a joint e-commerce initiative from NatWest Group and InterTrust.

Magex provides effective online copyright protection and simplifies micropayments for digital products such as music, books, games, and business reports.

33.

TechMarcom - Jon Boroshok

President of TechMarcom, Inc. and Biotech Marcom division

Marketing communications/public relations specialist

Produced tangible results for companies in the wireless, voice recognition, consumer electronics, e-commerce, healthcare, electronic signature, enterprise software, computer hardware, consumer products, and hospitality

industries

34.

TechMarcom - Jon Boroshok(continued)

Accomplished strategist and writer

Articles/columns have appeared in The Boston Globe, Crain Communications, Los Angeles Times, Newsweek, Primedia Business Magazines, ZDNet, CMP Publications, Mass High Tech, Pittsburgh Post-Gazette, DM News, PRWeek, and more (see www.JournalistForHire.com) .

Ghost-written” articles and white papers on behalf of company executives

MBA, Marketing – Northeastern University

BS, Communications – Emerson College

Adjunct instructor at Emerson College and Bentley College

35.

Jon Boroshok - Previous Clients

Boroshok serves as primary day-to-day contact for all TechMarcom accounts. Before starting TechMarcom, Boroshok produced results for many top companies:

36.

Contact TechMarcom

TechMarcom

P.O. Box 994

Westford, MA 01886

Web: www.TechMarcom.com

Phone: 978-502-1055

E-mail: [email protected]

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