THE FUTURE OF SOCIAL MEDIA:a presentation to the Vancouver Association of Law Libraries (VALL)

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

~ a brief look at social media trends for law librarians ~

See: Law Library 2.0 (VALL) Bibliography & presentation ppts

• What is social media?

• Top ten (10) tools & top (5) trends in social media• Facebook, Twitter, Quora, Foursquare, QR Codes

• Social media & the law …e.g, the profession(s)• The future

• Should lawyers & law librarians use social media?

AGENDA

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

“…social media is an umbrella term that refers to new social technologies, especially those where multimedia, audio and text are combined on the web with interactive, social elements ... the emphasis is on being social, and using the tools to bring people together”

HLWIKI Canada – http://hlwiki.ca

WHAT IS SOCIAL MEDIA?

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

TEN SOCIAL MEDIA TOOLS I RECOMMEND

1. Facebook – social networking, friends & family

2. Twitter – ‘real-time’ social networking, ‘on the go’

3. YouTube – video hosting & sharing, marketing

4. GoogleDocs – online collaboration

5. Slideshare – hosting & sharing slide presentations

6. Google Reader – RSS feed reader

7. Blogs – original web 2.0 tool to publish ideas

8. Skype – instant messaging & VoIP calling

9. Wikis – collaborative writing, community of practice

10. Social bibliography – social research management

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

Facebook fact: ~ 600 million users & 20 million+ in Canada alone

Twitter fact: 70 million tweets daily, mostly on mobile devices

TREND #5 – ’EVIDENTIARY’ USES OF SOCIAL MEDIA

“… when handed subpoenas (e.g, divorce, infidelity, child custody) service providers (e.g, Facebook, Hotmail, Twitter) may not disclose communications until consent is received.”

Is social media evidence admissible in court?“…given the pervasive use of Facebook and the large volume of photographs typically posted on Facebook sites, it is now incumbent on a party’s counsel to explain to the client, in appropriate cases, that documents posted on the party’s Facebook profile may be relevant to allegations made in the pleadings.” Leduc v. Roman, 2009 CanLII 6838

Is electronic evidence easy to obtain?

All electronically-stored information ("ESI"), not just paper documents, is subject to discovery

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

Subpoena Facebook: Locating Social Network Legal Evidence

Electronic Data Records Law blog

TREND #4 – SOCIAL MEDIA LINKING PHYSICAL & DIGITAL

…using QR codes & metadata links the physical world to digital objects

“The Internet of Things”

http://www.socialqrcode.com/

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

http://en.wikipedia.org/wiki/QR_code

Find a doctor, find a lawyerhttp://www.avvo.com/

http://www.crimemapping.com/map.aspx

http://en.wikipedia.org/wiki/Geotagging

http://goo.glGoogle’s URL shortener

& QR code generator

LibTour is a free law library audio tour, QR-coded, created by the

Centre for Computer Assisted Legal Instruction (CALI) • Display QR code to scan with

smartphones• Users hear audio introducing legal

books

TREND #3 – ’CROWDSOURCING’ FOR LEGAL INFORMATION

…In Quora.com, each page becomes the best possible resource for the person who wants the answer to that question …

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

Q/A SERVICES LIKE QUORAA Q&A platform starting to include legal sites and a reputation system

A community of lawyers making legal research faster and smarter.

http://spindlelaw.com

http://jurispedia.org/

• Social media expertise needed in law firms• Used to recruite lawyers• Social media policies for law firms • Cloud computing services in law• Emerging technologies librarians

TREND #2 – BUILDING SOCIAL MEDIA EXPERTISE IN LAW FIRMS

Should law librarians be ‘2.0’? Why? Or, why not?

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

“Lawyers or law firms with a marketing strategy that doesn’t include social media are missing an enormous opportunity if they’re not playing in the sandbox and trying to make their voices heard and people aware of their expertise,” says Michael Geist. He adds that the best lawyers are also using social media tools as recruiting vehicles, to attract the best and brightest…

LegalIT 5.0 Canada’s premier legal IT conference

http://legalit.ca/en/welcome-to-legal-it/

http://conniecrosby.blogspot.com/

TREND #1 – IDENTITY MANAGEMENT

• As a law librarian, should you use social media?• At least have a rudimentary strategy• Digital branding for the firm• Digital branding for law library• Signalling a change in managing legal information

CARL / ABRC Academic Librarians’ Competencies

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

http://www.stemlegal.com/steve-matthews/

THE FUTURE

• Should law librarians be concerned about their visibility?

• Is it important for law librarians to use social media, or not?

• Closing remarks

Dean Giustini / UBC Biomedical Branch Librarian VALL Social Media Series: Taking a Closer Look

April 12th, 2011

See: Law Library 2.0 (VALL) Bibliography & presentation ppts