VENUE AND CONFERENCE INFOJULY 26-27

#DSKC

@DigSumKansasCty

Navigate the event with an up-to-date

agenda plus the ability to rate sessions!

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VENUE AND CONFERENCE INFO

Password: digital17

Network:

DigitalSummit

OVERLAND PARK CONVENTION CENTER

KANSAS CITY, MO

2017 GLOBAL PARTNERS

digitalsummit.com/kansascity

digitalsummit.com/kansascity

WiFi Info

Network: DigitalSummitPassword: digital17

The DEG Digital VIP Lounge

The VIP Lounge is available to VIP Badge holders, Speakers and Sponsors for refreshments, light snacks, and a place to network and check email.Wednesday: 2:30pm - 5:30pmThursday: 8:30am - 5:00pm

Will I be able to view presentations after the conference?

Yes! All presentations that speakers have approved for us to share will be posted online for view-only access within one week post-event. Look for a post-event email with access instructions.

Missed lunch or need a snack?

The Cyber Café is available on the main level from 8:00am - 2:00pm daily.

Official Agenda

Visit digitalsummit.com/kansascity for the most up-to-date agenda and the ability to rate speakers & sessions.

Contact Info

For after-hours assistance please contact Autumn Quarantotto at Help@techmediaco.comFor sponsorship information please contact ROI@techmediaco.com

Venue Info

Main Level¢ Registration¢ Stages 1-3¢ Sponsor Area¢ Charging Station

Lower Level¢ DEG Digital VIP Lounge

Minneapolis, MNAugust 14-15

Philadelphia, PAAugust 23-24

Washington, DCSeptember 6-7

Detroit, MISeptember 12-13

Charlotte, NCOctober 2-3

Chicago, ILOctober 24-25

Raleigh, NCNovember 15-16

Dallas, TXDecember 5-6

UPCOMING 2017 DIGITAL SUMMIT SERIES

digitalsummit.com

DIGITAL SUMMIT KANSAS CITY 2017 PARTNERS

DIGITAL SUMMIT KANSAS CITY 2017 SPONSORS

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8:30am - 12:45pmPre-Conference Intensive Workshops The Proven 8 Step Formula to Successful Content Marketing (Adestra Stage 1) • Quinn Tempest, Vertical Measures

Current Search Strategies That Will Increase Your Exposure (ChannelMix Stage 2) • Mindy Weinstein, Market MindShift

Make Email Great Again - With an Actual Plan On How to Do That (Return Path Stage 3) • Michael Barber, barber&hewitt

12:45pmMain Conference Registration Opens

1:15pm – 2:15pmOpening Keynote Five Key Traits for High Performing Marketing Organizations (Stage 1-3)

• Mathew Sweezey, Salesforce

2:30pm – 3:00pmEngaging in a Connected World With the Power of Audio (Adestra Stage 1) • Gabe Tartaglia, Pandora

A Digital Transformation (ChannelMix Stage 2) • Bryan Williamson, Hallmark

The Truth About Marketing Analytics (Return Path Stage 3)Presented by ChannelMix • Matt Hertig, CEO

3:15pm – 3:45pmEvolve to Survive: How Purpose and Authenticity is the Future of Brands (Adestra Stage 1) • Mack Fogelson, Genuinely

Contagious Engagement: How the KC Chiefs Became the No. 1 NFL Team in Engagement (ChannelMix Stage 2) • James Royer, Kansas City Chiefs

What? So What? Now What? Consumer Insights in a Data-Driven World (Return Path Stage 3) • Angie Hendershot, The University of Kansas

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WEDNESDAY, JULY 26

DAY 2

Experiential Marketing: How the Best Brands Amplify Their Live Experiences Through Digital (ChannelMix Stage 2) • Brendan Walsh, Mole Street

Ask Your Customers Better Questions to Drive Business Success (Return Path Stage 3)Presented by Domo • Dave Fryer, Product Evangelist

10:00am – 10:30amData That Drives Email Marketing Relevance… and Revenue (Adestra Stage 1) • Jessica Best, Barkley

Accelerating Return: Making Paid Ads Your Most Viable Channel Through AI (ChannelMix Stage 2)Presented by Genius Monkey • Brandon Owens, Client Solutions Manager

Taming the Beast: Content That Scales, Satisfies and Inspires (Return Path Stage 3) • Amy Greber, American Red Cross

10:30am – 11:00amNetworking Break

11:00am – 11:30amSnapchat Strategies for Marketing Your Business (Adestra Stage 1) • Carlos Gil, BMC Software

Stealing Design Thinking: Five UX Techniques for Marketers (ChannelMix Stage 2) • Michael Salamon, Lousy

Email Reimagined (Return Path Stage 3)Presented by Return Path • Bonnie Malone, Sr Director, Consulting & Knowledge

11:45am – 12:15pmMaking Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World (Adestra Stage 1) • Michael Barber, barber&hewitt

Driving Loyalty Through Customer Insights (ChannelMix Stage 2) • Mike Nelson, Lonely Planet

How to Prepare for The Very Strange Future of Mobile (Return Path Stage 3)Presented by IBM • Michael Trapani, Product Marketing Manager

12:30pm – 1:25pmLunch Keynote (Stage 1-3)

• David Shing, AOL

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THURSDAY, JULY 27

Navigate the event with an up-to-date

agenda plus the ability to rate sessions

digitalsummit.com/kansascity

1:40pm – 2:10pmFutureproofing your SEO (Adestra Stage 1) • Mike King, iPullRank

What We Talk About When We Talk About Storytelling (ChannelMix Stage 2) • Shawn Pfunder, GoDaddy

6 Guiding Principles for Planning + Creating Video Content in The Attention Economy (Return Path Stage 3) • Tom Demetriou, Rockbox

2:20pm – 2:50pmUsing Data, Digital Media, and Personalized Experiences to Convert Traffic (Adestra Stage 1) • Amy Hu, H&R Block

7 Reasons Your CRM & Marketing Automation Belong Together (ChannelMix Stage 2) • Natalie Jackson, emfluence

Measuring the Moment: Pro Tips for Monitoring User Behavior (Return Path Stage 3) • Thom Craver, CBS Interactive

3:00pm – 3:30pmThe Art of the Laugh (Adestra Stage 1) • Michael Albanese, Actor & Comedian

A Roadmap to Remarkable Marketing (ChannelMix Stage 2) • Tyler Farnsworth, August Untited

Aligning Your Content With Your Customer Purchase Journey (Return Path Stage 3) • John Auble, Wells Fargo

3:40pm – 4:10pmCreating Scientifically-Proven Compelling and Converting Content (Adestra Stage 1) • Allie Gray Freeland, AGF Communications

Thought Leadership Disrupted: New Rules for the Content Age (ChannelMix Stage 2) • Chris Shedd, The Economist

4:20pm – 4:50pmDesign & Business: A New Model of Product Strategy (Adestra Stage 1) • McLean Donnelly, Shutterstock

7 Unexpected Website Conversion Hacks (ChannelMix Stage 2) • Danny Wajcman, Lucky Orange

4:50pm – 5:50pmClosing Cocktail Reception hosted by Domo (Sponsor Area)

4:00pm – 4:30pmPower of Listening to Deliver Meaningful Real-time Action (Adestra Stage 1) • Judy Bloch, Citi

Death to Boring B2B Marketing: Driving Innovation with Design Thinking (ChannelMix Stage 2) • Cliff Seal, Salesforce

First Person Marketing: Using Data to Drive Higher Email Results (Return Path Stage 3)Presented by Adestra • Ryan Phelan, VP, Marketing Insights

4:45pm – 5:15pmBattle of Micro-Storytelling: Winning With the 'Stories' Format (Adestra Stage 1) • Laura Wilson, Georgetown University

Closing the Empathy Gap: Six Ways to Develop Better Consumer Insights (ChannelMix Stage 2)Presented by DEG Digital • John Stauffer, Director of Strategic Planning

The Web Design Circle of Trust: Using Content and Design to Increase Conversions (Return Path Stage 3) • Jon-Mikel Bailey, Wood Street

5:15pm – 6:30pmOpening Cocktail Reception hosted by IBM (Sponsor Area)

7:30am – 8:30amMorning Coffee Networking hosted by Sprout Social (Sponsor Area)

8:30am – 9:00amKey Insights into Human Behavior and Their Impact on Marketing (Adestra Stage 1) • Brent Niemuth, Bonfire5

A Three Step Process to Better Customer Engagement (ChannelMix Stage 2)Presented by Marketo • Lizzy Funk, Enterprise Marketing

9:15am – 9:45amFrom Frustration to Success with Content Marketing (Adestra Stage 1) • Quinn Tempest, Vertical Measures