vfb happening l... · happening. 1. l’oréal professional products at a glance 2. the...
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Brussels, April 25th, 2015
An Verhulst-SantosPresident
VFB Happening
1. L’Oréal Professional Products at a glance
2. The Professional Haircare Market
3. L’Oréal Professional Products’ strategy & ambition
2 - April 25th, 2015
1. L’Oréal Professional Products at a glance
2. The Professional Haircare Market
3. L’Oréal Professional Products’ strategy & ambition
3 - April 25th, 2015
foundedby a CHEMIST:
infusedby SCIENCE
forBeauty
PROFESSIONAL
to develop the SALON Business:ENTREPRENEUR
SPIRIT
WithEDUCATION
as a key driver: CULTURE of
TRANSMISSION
4 - April 25th, 2015
The backbone of the Group’s culture1
A historical professional haircare leader1
5 - April 25th, 2015 Source: L’Oréal estimates – 2014
3RD LARGEST DIVISION OF L’ORÉAL
#1 of the professional haircare market
Present in 69 COUNTRIES
1,500,000 hairdressers partners (estimates)
Present in +500,000 salons worldwide
L’Oréal Professional Products figures1
6 - April 25th, 2015 Source: L’Oréal – December 2014
Turnover of 3,032 BILLION €, +2,6% like-for-like vs market +1,1%
14% of the Group’s total turnover
Return to growth in mature markets – especially in
Western Europe +1,2% & USA +1,8%
Still good momentum in new markets – especially in
India, Russia & Brazil
L’Oréal Professional Products top countries by net sales1
Source: L’Oréal – December 2014
6 BRAZIL
7 SPAIN
8 JAPAN
9 CANADA
10 RUSSIA
1 USA
2 FRANCE
3 UK
4 ITALY
5 GERMANY
7 - April 25th, 2015
A business model with a double challenge1
8 - April 25th, 2015
A unique focus
VALORIZING THE PROFESSIONAL DIFFERENCE
From HAIRDRESSER…
Innovation
EducationInspiration
… to CONSUMER
Fashion
Expertise & advice
B2B
B2C with B
Education as a key business driver1
9 - April 25th, 2015 Source: L’Oréal – December 2014
Education at the heart of our Division
Our largest investment
To animate & DEVELOP THE INDUSTRY
To support growth & boost business
3,6 million contacts reached by our education teams
500,000 hairdressers trained (academies & salons)
100 L’Oréal Professionnel TRAINING ACADEMIES
280 L’Oréal Professionnel STUDIOS worldwide
Institutes in 4 emerging markets
A commited Division1
10 - April 25th, 2015
Education through our institutes
to professionalise & develop the market
Preventing program towards major health issue,
educating & allowing hairdressers to play a major social role
in raising awareness
A unique professional haircare brand portfolio1
L’ORÉAL
PROFESSIONNELPUREOLOGYMATRIXKÉRASTASE
PREMIUM haircare SPECIALIST haircareACCESSIBLE
haircareLUXURY haircare
SHU UEMURA
ART OF HAIRREDKEN MIZANI
11 - April 25th, 2015
1. L’Oréal Professional Products at a glance
2. The Professional Haircare Market
3. L’Oréal Professional Products’ strategy & ambition
12 - April 25th, 2015
The professional haircare market snapshot2
13 - April 25th, 2015 Source: L’Oréal estimates – December 2014
+2,622,000 salons in 2014
+1,2 billion women go to salons
PROFESSIONAL HAIRCARE MARKET9,4 billion €
39%
37%
15%
Haircare
StylingTexture
Coloration
9%
An industry of entrepreneurs2
14 - April 25th, 2015
FRANCHISE 4%
FRANCHISE 9%vs
INDEPENDANT 96%
HOME HAIRDRESSING**
20% of women
13% of women
Source: L’Oréal estimates – June 2013**Source: Beauty Tracks 2012
BOOTH RENTERS
1 salon out of 2
Upward trend
A MAJORITY OF MICRO SALONS
Salon’s split in terms of hairdressers in Western Europe
> 5 PERS. 3-4 PERS.1-2 PERS
+1,2 billion women go to salons2
15 - April 25th, 2015
EUROPE 5
73% of women
6 visits per year
USA
86% of women
6 visits per year
BRAZIL
86% of women
18 visits per year
RUSSIA
69% of women
5 visits per year
JAPAN
92% of women
5 visits per yearCHINA
93% of women
13 visits per year
Source: USA -Gallup 2012 / EUR-Beauty Track 2012 / JAP: U&A 2013CH-U&A 2008 / BR-U&A 2013 / RU-Beauty Track 2013
1. L’Oréal Professional Products at a glance
2. The Professional Haircare Market
3. L’Oréal Professional Products’ strategy & ambition
16 - April 25th, 2015
L’Oréal Professional Products ambitions3
17 - April 25th, 2015
Promote the PROFESSIONAL DIFFERENCE
to men & women worldwide by valorizing this profession
& its handcrafted uniqueness
NORTH AMERICA
LATIN AMERICA
BRAZIL
WESTERN EUROPE
AFRICA MIDDLE EAST
ASIA
EASTERN EUROPE
MATURE MARKETS*
75% of PPD turnover
EMERGING MARKETS
25% of PPD turnover
18 - April 25th, 2015
A differentiated strategy3
Source: L’Oréal – December 2014*Western Europe, North America, Japan, Australia, New Zealand
In mature markets: boost growth3
19 - April 25th, 2015
Exclusive servicesto valorize the professional difference
Inspire consumersconnecting hairdressers to fashion
In mature markets: boost growth3
20 - April 25th, 2015
Boost the attractiveness of salons
to encourage visits
80 pilot salons
10% 30%
15,000 salons worldwide
Educationto develop the professional expertise
Conquest of the distributionsalon by salon
In new markets: develop the professional haircare market3
21 - April 25th, 2015
From the HISTORICAL PROFESSIONAL HAIRCARE LEADER…
… to a GLOBAL BEAUTY PLAYER
22 - April 25th, 2015
L’Oréal Professional Products new chapter3
Our new playground: the professional beauty market3
23 - April 25th, 2015 Source: L’Oréal estimates – December 2014
37%
THE PROFESSIONAL BEAUTY MARKET14,5 billion €
65%
28%
7%HAIR
NAIL
SKIN
HAIRCARE
KÉRASTASE – SHU UEMURA ART OF HAIR – L’ORÉAL PROFESSIONNEL – REDKEN – MATRIX – PUREOLOGY - MIZANI
ESSIE
CARITA – DECLÉOR
Our new playground: the professional beauty market3
24 - April 25th, 2015
NAILCARE
SKINCARE
25 - April 25th, 2015
Our sense of purpose3
We believe that professional beauty can transform people’s lives
and that everyone deserves ACCESS
to professional beauty services
26 - April 25th, 2015
Our mission3
Offer the best of PROFESSIONAL BEAUTY
& support the growing number of professionals
in promoting THEIR EXPERTISE
27 - April 25th, 2015
L’Oréal Professional Products ambition3
Become the worldwide leader
in PROFESSIONAL BEAUTY