video game streaming trends report...5 q2: 2019 q1: 2020 q2: 2020 fortnite grew 85% in total hours...

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VIDEO GAME STREAMING TRENDS REPORT Q2 - 2020

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Page 1: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

VIDEO GAME STREAMING TRENDS REPORT

Q2 - 2020

Page 2: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET

STREAMING PLATFORM GROWTHQ3 2019 - Q2 2020 | ON TWITCH, YOUTUBE, FACEBOOK AND MIXER

2

● North American-owned streaming platforms grew 97.9% year over year and 57% from Q1 - Q2 2020

● 7.6 billion hours of gaming streaming content watched in Q2 2020 – a record

● COVID-19 pandemic continues to drive growth in hours watched

● Facebook Gaming grew fastest over the past 12 months – 320% compared to 103% for YouTube Gaming, and 84.9% for Twitch

● Mixer's growth rate actually decreased by -5.83% over the past year, which may have contributed the decision to cease operations

3.8 B 4.1 B4.8 B

7.6 B

68%

20%

11%

22%

65%

11%

11%

64%

23%19%

72%

7%

Q3 2019 Q4 2019Q4 2019 Q1 2020 Q2 2020

8 B

6 B

4 B

2 B

0

Page 3: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET

FACEBOOK VS MIXERAPRIL 2019 TO PRESENT | FACEBOOK AND MIXER - MONTHLY HOURS WATCHED

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● Launched in Q1 2019, Facebook Gaming quickly surpassed Mixer in monthly hours watched

● Since Stream Hatchet started tracking the platform, Facebook Gaming has grown 396% to date

● Over that same time period, Mixer’s hours watched have decreased by -4.43%

● Despite the high-profile, exclusive signing of “Ninja” and “Shroud”, Mixer’s platform failed to grow

300 M

200 M

100 M

02019-04 2019-07 2019-10 2020-01 2020-04

Page 4: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET 4

On Twitch

● From Jan ‘17 - ‘18, Ninja’s audience increased 10X from 2.6k to 26.5k

● From March ‘17 - ‘18, Shroud’s audience increased 6X from 6.2k to 38k

On Mixer

● From May ‘19 - ‘20 Ninja’s audience decreased by 74%

● During the same time frame, Shroud’s audience decreased by 88%

NINJA AND SHROUD / TWITCH AND MIXERTIMEFRAME | ON TWITCH AND MIXER

AVERAGE CONCURRENTS

NINJA TWITCH

SHROUD TWITCH

NINJA MIXER

SHROUD MIXER

150 K

100 K

50 K

02017-01 2018-01 2019-01 2020-01

Page 5: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET

TOP GAMES YoY & QoQTHE TOP STREAMED GAMES IN HOURS WATCHED - Q1 AND Q2 PLUS COMPARISON TO Q2 2019

5

Q2: 2019 Q1: 2020 Q2: 2020

● Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership

● Grand Theft Auto V grew 98% from Q2 2019 to Q2 2020 due to a surge in interest of role playing content

● PlayerUnknown's Battlegrounds (PUBG) Mobile hours watched increased by 227% YoY as mobile game viewership continues to rise

● Two of the top five games in Q2 2020 are more than seven years old (GTA V: 2013 and League of Legends: 2009)

VALORANTFortnite

League of Legends

Grand Theft Auto V

PUBG MobileCS:GO

PUBG Mobile

Grand Theft Auto V

League of Legends

Fortnite

Fortnite

League of Legends

Grand Theft Auto V

PUBG Mobile

DOTA 2

VALORANT

Page 6: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET

VALORANT DOMINATES GAMING LAUNCHES1ST WEEK - 1ST MONTH - 1ST 90 DAYS

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● VALORANT is a new tactical shooter from publisher Riot Games; it has soared since launch week amassing more hours watched than many of the top shooter launches last year from leading publishers.

● It’s worth noting that VALORANT did not sponsor any streamers and generated 3X more viewership than competitor launches

600 M

400 M

200 M

01st month1st week 1st 90 days

CoD: WARZONE LAUNCH

CoD: MW LAUNCH

APEX LEGENDS

FORTNITE CHAPTER 2

VALORANT

Page 7: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET

95%

TOP INFLUENCERS Q2 2020Q2 2020 | ON TWITCH, YOUTUBE, AND FACEBOOK

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HOURS WATCHED & % GROWTH FROM Q1 2020

● summit1g continues to lead as the most watched gaming influencer, from Q1 2020 to Q2 2020 his audience increased by 71%

● Gaules, a Brazilian streamer, is on the cusp of surpassing summit1g. His viewership grew by 221% over the last quarter

● ONSCREEN (7,284%) & Anomaly (6,801%) piggybacked off the success of VALORANT, showing strong growth over the quarter

● YouTube streamer NOBRU also has a successful Twitch channel (8.2M hours watched). Across both platforms he ranks as the fifth most watched influencer

71%

221%

6,801%

316%

103%

92%

134%

7,284%

376%

99%

26%

47%

* Asmongold did not stream during Q1 2020

391%

Page 8: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

REPORT BY // STREAM HATCHET 8

TOP INFLUENCERS BY PLATFORMQ1 - Q2 2020 | ON TWITCH, YOUTUBE, AND FACEBOOK

Q1: 2020 Q2: 2020

● Top Twitch streamer “summit1g” grew his viewership more than 70% from Q1 2020 to Q2 2020

● The combined hours watched of the top five streamers on Twitch grew 149% from Q1 2020 to Q2 2020

● The hours watched of the top five YouTube streamers grew 40% from Q1 2020 to Q2 2020

● Facebook generated 67% more hours watched from their top five streamers in Q2 2020 than in Q1 2020

Page 9: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

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Page 10: VIDEO GAME STREAMING TRENDS REPORT...5 Q2: 2019 Q1: 2020 Q2: 2020 Fortnite grew 85% in total hours watched from Q2 2019 to Q2 2020 but still fell short of VALORANT’s viewership Grand

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s streamhatchet.com

REPORT BY // STREAM HATCHET