PRINCIPLES OF MARKETINGWEEK 1: August 18-22MONDAYSyllabusComputer Log In – Bookmark My Page/Menu BarGlencoe.comRetailing ICONDECA Video

TUESDAYChapter 1: Marketing Is All Around Us*Explain the 4 Foundations of Marketing*List the 7 Functions of Marketing*Understand the Marketing ConceptRead pages: 4-7List the 7 Functions of Marketing w/definition and examplesList the 4 Foundations of Marketing & explain

BLOCKAssign: Marketing Application workbook page 3 #1-7Apprentice Season 1 (60 min)Apply the 7 Functions to the Apprentice and Give Examples from itGo over Examples

FRIDAYReview the 7 Functions & 4 Foundations*Explain the 5 Economic UtilitiesRead pages 8-11Pick a Product and take the product thru the 5 utilitiesDiscuss and have examples from the classAssign: Marketing Application workbook page 3 #8-12

Review 7 Functions and 4 Foundations and 5 UtilitiesMarketing vs Sales Concept

Difference between them?CRM

What does it mean? Why is it important?Economic Benefits of Marketing

List the Benefits

WEEK 2: August 25-29

Monday*Describe the Concept of Market*Differentiate Between Consumer & Industrial Markets*Define Target MarketRead 1.3 pages 12-15Fill out the Study Organizer on Page 12 in the TextbookChapter 1 Vocabulary Review - Workbook Page 1/2

Tuesday*List the Components of the Marketing MixRead Pages 16-19 List the 4p’s and give an examplePick a product to look up on the internet and answer the 4p’s for your productGo over examples of student workGo over page 17 in the Textbook as a class (Target Market w/4p’s)

BLOCKRetail Simulation – StaffingGo over pages 35-38 as a classMath: page 39 #1-4Page 41-42 Individually

FridayReview SimulationCorrect Workbook – Fix MistakesChapter 1 Review (glencoe or text)

WEEK 3September 2-5 (labor day week)

*Conduct a SWOT Analysis*Describe 3 Key Areas of an Internal Company AnalysisChapter 2: The Marketing PlanRead 2.1 pages 26-29Pick a Company or Organization of your choice – What ?’s can you answer on p. 27

*Identify the Factors in an Environmental Scan*Explain the Basic Elements of a Marketing PlanRead pages 30-32List the External Opportunities & ThreatsRead page 34 and explain each element of a Marketing Plan

BLOCKMarketing Application (SWOT Analysis) workbook page 11 (partners)Retail Simulation – PurchasingGo over pages 27-29 as a classMath: page 31 #1-4Page 33-34 Individually

*Explain the Concept of Market Segmentation*Differentiate Between Mass Marketing & Market Segmentation2.2 Read pages 37-41 as a classList and Discuss TopicsChapter 2 Vocabulary Review/Fact & Idea Review pages 9-10 (wb)Correct

WEEK 4September 8-12

Chapter 1-2 Review on Glencoe.com

Chapter 1-2 Test Assessment

BLOCKReview TestRetail Simulation – FinancingMath page 55 #1-4Pages 57-58 Individually

Ch 3: Political & Economic Analysis (3.2 Understanding The Economy)*List the Goals of a Healthy Economy*Explain How an Economy is MeasuredList the first 6 Key Terms on p.60 of your textbookGive the definition and an example of each termFill out the Study Organizer on p.60 Find an article on any of the 6 terms and list 5 highlights of the article

WEEK 5September 15-19

*Analyze the Key Phases of the Business CycleAs a class analyze and discuss The Business Cycle p.65 textRead pages 66-67DiscussFind an article on The Business Cycle and list 5 highlights of the articleDiscussAssign: Vocabulary Review/Fact & Idea Review wb pages 19-20

Chapter 4: Global AnalysisWatch Video: NIKE “Labor Pains” (9)DiscussAssign: Marketing Application 2

Workbook pages 33-34Correct

BlockOUTSOURCING – VideoAssign: 5 Pros and 5 Negatives and Outsourcing/Pick a side and explainDiscuss Outsourcing

*Explain the Nature of International Trade*Suggest Global Marketing StrategiesAssignment: Applying Concepts #17 & #18(use power point should have 8 slides for each one)

WEEK 6September 22-26

Finish Friday Assignments

Present Power Points on International Trade and Global Marketing

BLOCKRetail Simulation: Targeted MarketingPages 67-69 As a ClassMath page 71 #1-4Pages 73-74 Individually

Glencoe.com Review Chapter 3/4Quiz over Vocab

WEEK 7 – Principles of MarketingSept 29 - Oct 3

History of Product Placement (YouTube 6 min)Transformers (YouTube 8 min)

Product Placement Assignment - PowerPoint(favorite tv show and 5 items they place on there, when AND why)

Lesson 10.2 in the Workbook: Advertising and Placement (as a class)

Add to your favorite show: 5 Products you would add and why

BLOCKRetail Simulation – Merchandising pp. 75-78w/math page 79Assign pages 81-82POM Movie

Present Product Placement AssignmentPOM Movie

PRINCIPLES OF MARKETING – WEEK 8: OCTOBER 6-10

Sports Marketing – Extra Innings – Basketball GameHandout page 117– (PARTNERS)(in workbook)

Finish ProjectPresent Project

BLOCKApprentice Advertising – Pedi Cabs

Discuss

POM MOVIE Documentary on Product Placement & Advertising

WEEK 9: OCTOBER 13-17

Chapter 19: Advertising Media (19.1)*Explain the Concept and Purpose of Advertising in the Promotional Mix*Identify the Different Types of Advertising MediaReview Vocabulary textbook page 400 (write words you don’t know)Fill out study organizerDiscuss the Types of Media w/examplesAssign: Fact and Idea Review workbook page 160POM Movie: minute 37-52

Vocabulary Review: workbook page 159Nike Video – Advertising

BLOCKFinish POM Movie: minute 52-72Retail Simulation – Promotion pages 43-45Math page 47Assign pages 49-50

Finish Movie 72-86

Advertising/Promotion activity w/business (in back of workbook)

WEEK 10: October 20-24 MARKETING

Finish Advertising/Promotion ActivityPresent

Chapter 17: Promotional Concepts and Strategies (20 min periods)*Explain the Role of Promotion in Business and Marketing*Identify the Various Types of PromotionRead pages 362-368Fill out the study organizer on page 362Assign: Fact & Idea Review workbook page 142BRING A MAGAZINE FRIDAY!

BLOCKRead pages 369-375Fill out study organizer on page 369Assign: Vocabulary Review workbook page 141BRING A MAGAZINE FRIDAY!

Retail Simulation – Advanced Promotion pages 99-102Math page 104Assign page 106

Magazine Assignment – in the back of the workbook-discuss

Start: BIG MAC – video (10)w/questions in the back of the workbook

WEEK 11 October 27 - 31 Marketing

Finish “Big Mac” videoDiscuss and answer questions

Ashland University Presentation

BLOCKApprentice – Planet HollywoodReview for Chapter 17 & 19 Assessments

(vocab)

Chapter 17 & 19 Assessment

WEEK 12 November 3-7 Marketing

McDonalds Video (9) discuss ?’s and hand in*Define Effective Verbal and Nonverbal CommunicationKey Terms TB p. 178

Define 8 Terms and Give an Example (work/school)

Assign: Ch 8 wb p. 63 Vocabulary ReviewRetail Simulation – Advanced MerchandisingRead pages 107-109 in the Retailing BooksDiscuss Main Idea and Objectives and VocabMath p. 111Simulation p. 113

BLOCKApprentice – Epidsode 3 (Respect w/negotiation)Give examples from the Episode with our Vocabulary from Chapter 8Assign: Fact & Idea Review wb p. 64Correct

*Explain the Role of Listening in Communication*Define Reading for MeaningSituations HandoutDiscuss Techniques for Effective ListeningDiscuss BarriersDiscuss ReadingChapter 8 Review on Glencoe.com

WEEK 13 November 10-14 Marketing

Chapter 8 open book quizAssign: Technology and the Affects on Business/Marketing (8 ways)

*Recognize the Personal Traits Necessary for Ethical Action in the Workplace*Identify Important Interpersonal SkillsDiscuss Technology and it’s AffectsVocabulary on TB p.218-definition-example

BLOCKApprentice – The Price is Height

Examples of Vocab from Apprentice for Chapter 10Assign: Fact & Idea Review WB p. 82

Retail Simulation – Risks and SurprisesGo over Main Idea/Objectives/Key TermsPage 114-117 Read TogetherMath page 118Simulation page 120-121

WEEK 14 November 17-21 Marketing

*Identify Skills Needed to be a Good Team Member/Provide Leadership*Name 6 Aspects of Successful TeamworkRead pages 225-229 together (notes & discussion)Compare content with Role as Employee and Role as StudentAssign: Vocabulary Review WB p. 81Correct

Review Chapter 10 on Glencoe.comTake Chapter 10 open note quiz

BLOCKCh 11: Management Skills Vocabulary Review wb p.89Apprentice: Down to the Wire Apply Vocab to the Apprentice -discuss examples

Retail Simulation – Location SelectionPage 91: Main Idea/Objectives/Key TermsRead 91-94 TogetherMath page 96Simulation page 98

WEEK 15 – Thanksgiving (2 days) November 24-25

Ch. 11: Management wb 89-90Management Article – InternetPresent

Review: Glencoe.comCh 11 – Management Skills Quiz

WEEK 16: PRINCIPLES OF MARKETING DECEMBER 1-5

Chapter 25: Price Planning*Discuss the Importance of Pricing*Explain the Goals of Pricing

Pricing Math Packet-Market Share-Market Position-Equilibrium Price-Return on Investment

Finish & Correct Pricing Math 71-76Pricing Math 77-78-Break Even Point-Markup Pricing-Cost Plus PricingCh 25 Vocab/Fact & Idea Review wb 213-214

BLOCKCorrect WorkbookRetail Simulation – TurnaroundPricing Math 78-80-Target Pricing-Price Lining-Retail Price

Finish & Correct MathPricing Math 81-84-Percentage Markup-Cost Method for Determining Retail Price-Cost Method Using an Equivalents Table-Retail Method for Determining Retail Price

WEEK 17: PRINCIPLES OF MARKETING DECEMBER 8-12

*Calculate Retail Price*Explain Profit Related to Markup*Calculate Markdowns in Dollars

Ch 26: Pricing Strategies Vocab wb 223Pricing Math 85-86-Markdowns-Maintained MarkupQuiz 87-88

Correct Math & QuizCh 27: Pricing Math Vocab wb 233Pricing Math-Series Discounts-Promotional Discounts-Cash Discounts

BLOCKCorrect wb 223 & 233Retail Simulation – SecurityPricing Math-Discounts for Employees

Correct & Finish Pricing PacketSemester Test Review

WEEK 18: PRINCIPLES OF MARKETING DECEMBER 15-19

SEMESTER TEST REVIEWPRE VIEW THE TEST

DAN MUELLER – GUEST SPEAKER

WEDNESDAY, DECEMBER 181st Hour Final: 8-9:302nd Hour Final: 9:45-11:15