sugar crm marketing industries presentation 1 marketing automation
DESCRIPTION
SugarCRM presentation by Marketing Industries BV Netherlands. See also: Presentation - 0 OverviewPresentation - 1 Marketing Automation Presentation - 2 Sales Force Automation Presentation - 3 Customer Support Presentation - 4 Reporting Presentation - 5 Platform Presentation - 6 CollaborationTRANSCRIPT
SugarCRM Marketing Automation
©2008 SugarCRM Inc. All rights reserved.
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What is Marketing Automation?
Define, create, execute and measure marketing activities
Identify Targets
TargetCreate Interest
OfferBuild Preference
MessageCapture Leads
ResponseCreate Opportunities
Capture
Create and execute campaigns across marketing channelsCaptures leads directly into CRM System Measures return on investment of campaigns
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Generate Higher ROI on Marketing Activities
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SugarCRM Marketing Automation
Issues Solution Impact
Difficulty launching andmanaging campaigns across channels
Importing leads into CRMrequires intensive manual efforts
Inability to measure marketing programs
Multichannel campaigns and campaign set-up wizard
Create target lists based on reports or from 3rd part data sources
ROI calculator for each campaign tracks lead-to-sale process
Pre-built dashboards show leads by source and sales stages
Spend less time on manualprocesses and more time oneffective marketing
Create email, telesales, adcampaigns in a few simplesteps
Obtain all the tools to ensure marketing is accountable
Import/Export from multiple data sources in a few simple steps
Web-to-lead forms capture leads on web site and auto-import into Sugar
Supports all disciplines:Broadcast MarketingDirect MarketingLead Nurturing
Manage campaigns across all channels
Email marketingOnline advertisingNewsletters Event planning Search engine marketingList rentalsTelesales programsAd Programs
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Multichannel Marketing
Simplifies campaign design, execution and trackingEnsures proper testing, suppression, and list managementOffers real-time activity and ROI reports
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Campaign Wizard
Ensure campaigns are brand consistent and coordinated across customer channels Monitor campaign execution to ensure offers reach the targeted audience Track and assign opportunities to campaign leads Control opt-in and opt-out lists
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Email Marketing
Automate lead import from Web into SugarCRMNo programming needed Presents all fields and values from the Leads moduleOffers design flexibility and lowers IT time in marketing support
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Web-to-Lead Forms
Segment leads based on your sales objectivesImport and export lists from third-parties Automatically capture leads across multiple channels Convert leads to opportunities and ensure appropriate follow-up
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Lead Management
Understand the ROI of marketing programsTrack which channel is most/least profitableReplicate successful campaigns in a few simple steps
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Marketing Analytics
Start with SugarCRM within daysProfessional CRM systemEasy to useCollaborate with other applications and databasesCost effective, no need to invest in:
ServersServer softwareDatabasesApplication managersDatabase managersBack-up
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Your advantage
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More information?
Marketing Industries BVTelevisieweg 561322 AM AlmereThe NetherlandsTel +31 36 536 72 33
Presentation - 0 OverviewPresentation - 1 Marketing AutomationPresentation - 2 Sales Force AutomationPresentation - 3 Customer SupportPresentation - 4 ReportingPresentation - 5 PlatformPresentation - 6 Collaboration