[en] sugar crm conference on social media trends
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Sugar CRM conferenceParis, September 13th, 2012
10 Major Trends In Corporate Social Media Management
Yann GourvennecDirector, Web, Digital & Social Mediahttp://orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends @orange
@ygourvenhttp://oran.ge/orangeslides
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the new orange.com
some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec 2
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Orange.com satellitesSocial Media platforms and Group presence(march statistics)
Facebook GooglePlusTwitter
orange.com/gplus
Orange in 700 circles facebook.com/orange
appox. 240, 000 likers
@orange
approx. 21,000 followers
timeline.orange.com
~ 80 accounts
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followers
Orange Timeline
StreamlikeOrange.com
300 new videos 60 000 players
loaded
Visits : 53 447 in half a year
Pages viewed: 83074
8 sites :wholesalesolutions
livre audiobrand video site
CSR survey microsite…
Visits : 11 million Pages viewed : 20,5
million
webste generator live Orange blog
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some rights reserved - cc 2012 - orange.com - Yann A. Gourvennec
2 main books in 2011Orange inside> http://precommerce.c
om
>http://amonboss.com
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You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
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3 phases in a social media project
1
2
3
TRIGGER
DEVELOP
STRUCTURE
initial resultsprove efficiencyconvince and grow
industrialisespread the wordprofessionalise
evaluate relevancemeasure opportunitybuy-in
results
effort
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10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
@orange@ygourven
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thank you!
cc, some rights reserved © 2012 – Orange – web, digital & social media