case-8 integrating alfresco with sugar crm

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CMIS (Content Management Interoperability Services) is an emerging Web Services integration standard that provides many benefits, including being language agnostic and decoupling web services and content. CMIS is becoming the best way to deliver integration with Alfresco, with a variety of benefits and capabilities. In this session SugarCRM Vice President of Engineering Majed Itani will use the SugarCRM-Alfresco integration project as a case study for developing Alfresco integrations. We will be showing how SugarCRM integrated with Alfresco using CMIS to bring the world’s fastest growing CRM and your favorite content platform together. We will show you the power and the flexibility of both platforms as we dive into the code.

TRANSCRIPT

Page 1: CASE-8 Integrating Alfresco with Sugar CRM

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Page 2: CASE-8 Integrating Alfresco with Sugar CRM

SugarCRM + Alfresco

Using CMIS to bring them together!

©2010 SugarCRM Inc. All rights reserved.

Page 3: CASE-8 Integrating Alfresco with Sugar CRM

About Me…

!  VP of Development

!  @SugarCRM for 7+ years

!  Berkeley Grad

!  Previously worked @ Apple, Ariba, Adobe

!   Just got married!!!

©2010 SugarCRM Inc. All rights reserved. 11/3/11 3

Page 4: CASE-8 Integrating Alfresco with Sugar CRM

What is SugarCRM?

Why SugarCRM + Alfresco?

How?

Page 5: CASE-8 Integrating Alfresco with Sugar CRM

Customer Relationship Management

What is CRM?

Page 6: CASE-8 Integrating Alfresco with Sugar CRM

CRM is about Customers

Page 7: CASE-8 Integrating Alfresco with Sugar CRM

CRM is about Growing and Retaining Customers

Page 8: CASE-8 Integrating Alfresco with Sugar CRM

SugarCRM: The World’s Fastest Growing CRM Company

!   Business   The world’s fastest growing CRM company   $46M in financing from NEA, DFJ, & Walden Intl.

  Founded April 2004; 150+ Employees; Cupertino, CA

!   Market Traction   8,000+ customers in 80+ countries

  800,000+ users on 80,000+systems

  World’s 3rd largest CRM company (by user count)   220+ partners on five continents

!   Growth/Momentum   Cash flow positive

  Over 52% billings growth FY 2010 vs FY 2009

  7 consecutive quarters of record growth

  More than 2,200 new customers in FY 2010

11/3/11 8 Copyright ©2011 SugarCRM Inc. All rights reserved.

Page 9: CASE-8 Integrating Alfresco with Sugar CRM

11/3/11 ©2011 SugarCRM Inc. All rights reserved. 9

Page 10: CASE-8 Integrating Alfresco with Sugar CRM

But why SugarCRM + Alfresco

!   Actually SugarCRM + CMIS !   Bring Sanity to Document Overload !   Single Source Of Truth !   Systems Designed for True Content Management !   Powerful query syntax

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 10

Page 11: CASE-8 Integrating Alfresco with Sugar CRM

SugarCRM + ExternalAPI

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 11

Page 12: CASE-8 Integrating Alfresco with Sugar CRM

SugarCRM + CMIS

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 12

Page 13: CASE-8 Integrating Alfresco with Sugar CRM

What is CMIS?

!   Content Management Interoperability Service !  Repository to Repository

!  Application to Repository

!   Supports Folders and Documents !   Query language for searching documents !   Versioning, Revisions, ACLs, Discovery etc…

!   Common between multiple vendors !  Authentication is NOT

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 13

Page 14: CASE-8 Integrating Alfresco with Sugar CRM

How…

11/3/11 ©2010 SugarCRM Inc. All rights reserved

(image http://enriquepascal.com/take-closer-look/magnifying-glass).

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Page 15: CASE-8 Integrating Alfresco with Sugar CRM

We are hiring!!!!

!   Developers Developers Developers!!!

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 15

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Any Questions? [email protected]

11/3/11 ©2010 SugarCRM Inc. All rights reserved. 16