PRODUCT SEARCH & ANALYSIS

The Virtual Virtuosos

SKINNY GIRL VODKA & OTHER BRANDS

Brand name: Skinny Girl Brand logo: a skinny girl Fruity and fun flavors Sleek and minimal design

& color scheme attracts attention exactly where they want it.

Fewer calories??

SKINNY GIRL VODKA & OTHER BRANDS

Brand name & logo are not gender biased

Likewise, various fruity flavors

Actually fewer calories – true “skinny” vodka

NINTENDO PERSONAL FITNESS GAME

Gender bias right off the bat with almost every aspect For women Woman silhouette Color scheme Yoga-like actions

NINTENDO PERSONAL FITNESS GAME Also very gender

biased from a basic and immediate level For men Man silhouette Color scheme Cardio-like actions

Do men not need flexibility or women core cardio abilities?

ENERGY & NUTRITION BARS

The Whole Nutrition Bar for Women

Purple color scheme Women posing in

background Breast Cancer Fund

logo Luna: Greek goddess

of the moon

ENERGY & NUTRITION BARS Rougher sort of color

scheme than counterpart

Man portrayed in highly physical activity

Nutrients in these bars are very closely mirrored

COMPLETE TOOL KITS

Run of the mill tool kit

Pink color scheme Scissors in a toolkit?

More differences when we examine counterpart designed for male

COMPLETE TOOL KITS

Basic toolkit Blue color scheme No scissors Additional & more

adjustable pliers More screwdriver

bits