visit athens: tourism is serious business

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Page 1: Visit Athens: Tourism is Serious Business
Page 2: Visit Athens: Tourism is Serious Business

Mission StatementThe Athens Convention and Visitors

Bureau is a proactive destination marketing organization charged with increasing the economic

impact of the hospitality industry, with active involvement in tourism

product development and workforce development.

Page 3: Visit Athens: Tourism is Serious Business
Page 4: Visit Athens: Tourism is Serious Business
Page 5: Visit Athens: Tourism is Serious Business

The CVB receives 31.42% of 7% and 15% of our CVB share goes to fund

the Athens Welcome Center.

Page 6: Visit Athens: Tourism is Serious Business

Target Leisure Travel Audiences

1. Music2. UGA3. Atlanta

Page 7: Visit Athens: Tourism is Serious Business

2012 TOURIST EXPENDITURESJobs Supported by Tourism

CLARKE COUNTY TOURIST EXPENDITURES –

$247 mil. (+ 5.1%) 14th in state (9th after metro Atlanta)

SUPPORTED BY TOURISM -- $48 mil. payroll (+ 2.1%)

2,450 JOBS (+1.2%)

Source: GDEcD/USTA

Notes: percent increases from 2011. Direct domestic travel impacts only are considered.

Page 8: Visit Athens: Tourism is Serious Business

Hotel and Facility Inventory

Page 9: Visit Athens: Tourism is Serious Business

Product Development

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