visit ljubljana: selling unique experiences
TRANSCRIPT
November 18, 2014
Online shop of experiences
Introducing Ljubljana
Photo ©: Aleš Frelih
Photo ©: Frankie Thompson, Travelettes blog
Shopping for experiences
Shopping for experiences
Shopping for experiences
Shopping for experiences
Shopping for experiences
Photo ©: Dunja Wedam
Photo ©: B. Jakše & S. Jeršič
Photo ©: Postojnska jama, d.d.
Experiencing the Roman Emona
Photo ©: M. Pavček
Photo ©: Franci Ferjan, www.slovenia.info
Photo ©: Cook Eat Slovenia
SUP on the Ljubljanica river
Where are we currently?
• Experiences: Variety is increasing as new programmes are being added.
• Integration: New providers are joining theproject.
• Content: Digital Tourism Think Tank 2013 award: we seem to be on the right track.
• Sales: are rising constantly.
#DTTAward 2013
Sales statisticsDay trips and organized activities – summer season (1 May – 30 Sept)
No. of
experiences
No. of
experiences/
day
Experiences
sold
2009 13 5.5 687
2013 42 11 1,746
2014 52 14 1,839
The road so far: milestones• 2006-2014: requests via web forms
• September 2012: responsive website, availability on all screen sizes
• October 2014: booking engine & online shop selling:
1. city tours,
2. day trips & organized activities,
3. Ljubljana Card,
4. hotel package deals (coming soon)
Where are we now?
Challenges for us & added value for customers:
• improvements to the user experience
• increased quality control
• a more pro-active approach
Goals / we want to:
• be THE city for discovering Slovenia (our strategy)
• be THE hub for unique experiences (in reality)
Thank you!