vital trends in digital and social in 2015 and beyond by dion hinchcliffe

Vital Trends in Digital & Social Impacting Your Business in 2015 & Beyond

Dion HinchcliffeChief Strategy Officer7Summits, [email protected]@dhinchcliffe

WHAT’S NEXT IN EMERGING BUSINESS TECH & WHAT IT MEANS TO THE ENTERPRISE

Dion HinchcliffeChief Strategy Officer, 7SummitsZDNet Contributor

What’s Next?For Which Your Organization Must Begin Planning and Preparing

(cc) Some Rights Reserved. 2015, 7Summits Inc. by @dhinchcliffe

What we’ll answer today• What emerging technologies should organizations

be considering?• With an emphasis on digital/social engagement

• Why should you be evaluating these technologies and trends

• What are the key takeaways, actions, and preparatory tasks?

But must still prepare for the fast arriving digital futureMost organizations are still grappling with digital basics


The Rate of Tech Change Continues to Increase Exponentially

Mobile Traffic through 2020


We Live in Exponential Times


And Our Organizations Must Face These Changes to Survive

Primary Cause of Failure: Lack of Tech Adaptation


What Should Most Organizations Be Focusing on Today?


And the next generation of technology will be different than today’s tech.

Forcing us to:• Learn all new platforms and technologies• Think about even more novel new ways to engage• Tap into very different forms of value creation• Find new ways to adapt to digital change more

sustainably

Because Tomorrow is Coming Quickly


New Platforms and Technologies that Orgs are Still Largely Unfamiliar With

mobile/social payment platforms


That Require To Engage with Stakeholders More Deeply than Ever Before

Our integrateddigitalstakeholderjourney:

That most ofus still haveto build.


Creating and Unleashing Value Creation in All New Ways

Key properties of new tech/business• Decentralized• Network-centric• Asynchronous• Scalable• Emergent• Connected• Continuous


New Models for Tech Change, Adoption, and AdaptationNew Modes New Structures


Novel New Models for Tech Change are Now Fast Emerging Today


So What’s Coming Next in Digital and Social?


Digital Transformation must go Hand-in-Hand with Human Transformation

Co-Evolution


WearablesKey Events• Apple Watch• Watch OS 2• Healthcare Wearables

Why to Prioritize• Always on the person of key

stakeholders • More opportunities to

engage• Essential vector in

omnichannel CX• Healthcare use cases

digital tech


Digital Assistants Key Events• Watson• Siri• Cortana

Why to Prioritize• Frictionless UIs• Work shifts from DIY

to do-it-for-you• More productivity• High leverage use

cases

digital tech


Robotic Process Automation Key Events• Effective new

solutions• New AI techniques

Why to Prioritize• Next avenue of

automation of mid-level tasks

• Accuracy and speed• Lower cost• Less workforceKey Industries: Financial Services and Healthcare

digital tech


Mind/Machine Interfaces Key Events• Technology working in

the lab• Cost point dropping to

mass market level in 36 months

Why to Prioritize• Immersive new UX• More productivity• Powerful new types of

applications• Path to 4th Platform

digital tech


Virtual Reality Platforms Key Events• Oculus Rift• Google Cardboard• Apps• Low cost

Why to Prioritize• Path to mind/machine

interfaces• Enable unique applications

not otherwise possible• New modes of

communication and collaboration

digital tech


Microframeworks Key Events• Critical mass of new micro

frameworks• Need for must faster digital

solutions• Enables stunningly fast

digital development

Why to Prioritize• Digital transformation

accelerator• Rapid innovation and

pathfinding• Enable rapid digital

experiments: Better hackathons

digital tech


Low Code Platforms Key Events• First mass market low

code models arrive• Zapier, IFTTT,

Hooks• Nearly everything has an

API now

Why to Prioritize• Enables citizen developer• Shortest path to digital

value• Tool for widespread

digital transformation

digital tech


Applied Machine LearningKey Events• Maturity of open source and

commercial offerings• Weka, Mahout,

DeepLearning4J, dozens of others

• Increasingly impressive real-world examples

• Roboadvisors

Why to Prioritize• Unleashes innovation and

opportunity capacity• Scalable new resource for

analytics and business insight• Competitive advantage: Make

decisions based on all data faster than competitors

digital tech


The Blockchain Key Events• Proof of effectiveness in Bitcoin

• $3.5B market cap• A reliable way to do social

transactions with no central authority

• Experimentation and adoption by many in the traditional financial services in 2015

Why to Prioritize• New form of distributed record

keeping• Creates transparency and trust

in digital ecosystems• Will be used by many new digital

competitors as proof of life

digital tech


Future Skilling

digital human

Key Events• Increasing digital skill gaps in the

workforce• Need to position for faster digital

change• Need to get ahead of workforce

learning• Often using learning

communities

Why to Prioritize• Ability to reskill workforce for

digital change• Seize opportunities better and

faster• Increase and sustain employee

engagement• Better results and productivity


Citizen Developer

digital human

• Comfortable and conversant with new technology

- But not usually a coder

• Has deep subject matter expertise in the business that can be tapped into for new apps

• Is familiar with several major SaaS platforms that are easy to customize to meet new needs

• Is willing to experiment and try new things

• Has typically worked closely and collaborated with the IT department in the past

• Is usually a team player willing to learn a few basic rules and guidelines to keep Citizen Development safe and controlled

Key Events• Increased rate of new apps

and tech• Growing backlogs in the

traditional IT department• Rise of new Low Code

platforms

Why to Prioritize• Solve more business problems

with local experience• Faster application

development• Better fit to business needs• Improved scale of digital

transformation


Work Hacking

digital human

Key Events• Proliferation of complexity,

technology, rules, and regulations

• New user shapable technologies that can be used to get things done

Why to Prioritize• Empowering of workers to

fix what’s ‘broken’• Easily tapped pool of

innovation• Improved employee

engagement


Networks of Excellence + #changeagents

digital human

Key Events• Limits being hit on Centers of

Excellence for new technology• Urgent need for digital

transformation

Why to Prioritize• To better enable digital

leadership bottom up and top down

• Scales better, more cost effective, and more sustainable than old CoE model

• Emerging naturally from many existing CoEs, so better to go right to the desired outcome


TriModal IT and Beyond Key Events• Bimodal not sufficient for larger

and/or more complex projects and organizations

• Evidence that tri-modal and n-modal IT matches right rate of change to right model

Why to Prioritize• Better way to adopt new digital

technology• More realistic model to match

different types of IT and innovation to models that better support them

• Get rid of one sized fits all tech adoption that holds progress back

digital human


Beyond DevOps: Adding Innovation + Security

Continuos Innovation

Continuos Security

Key Events• DevOps has proven a

success, with more than half of all orgs using in 2015

• But it’s not yet a complete enough model

Why to Prioritize• Ensures security, the top

issue of the digital era, is baked into all tech enablement

• Ensures innovation efforts are directly and continuously connected to the tech development effort

digital human

All DigitalActivities ina Single Stack


Digital Management Models Key Events• Traditional industry age

management not up to task of managing in flatter, faster, networked digital era

• New models emerging and experimented — and enabled by collaborative tech and communities— by thousands of organizations

Why to Prioritize• Adopt faster, more effective

forms of management• Enable productivity,

efficiency, innovation, and faster action against opportunities

digital human


SocBizOps: Sustained functional engagement

social human

Key Events• Social media fragmentation

makes acting on social data and events disconnected to key business functions

• Push to close the gap between events and action to create continuous engagement

• Happening in community management teams

Why to Prioritize• Better connect stakeholder

engagement with company operations

• Produce faster and sustained results in customer care, marketing, sales, operations, and innovation


Holistic Social Business Key Events• Aging pre-networked

processes not working well in many organizations

• Large orgs seeking more collaborative, open, and decentralized processes

Why to Prioritize• The usual KPI benefits• More sustainable change

processes• Better tech adaptation

and route to digital transformation

• 280,000 employees

• 25 top level use cases

• Redesigned core business processes for social

social human


Social HR and Sales

Key Events• HR seeking to adapt and

provide value in new operation environment

• Sales processes move to social channels in most orgs

Why to Prioritize• Better talent and

resource management• Especially recruiting

• Ability to meet customers and employees in the channels they use the most

social human


Swarm Working Key Events• Rise of crowd everything in

the wild• Lack of equivalent

capabilities in the enterprise• Tools emerging in the

enterprise to make swarm/crowd working possible

• Office365 Groups

Why to Prioritize• Faster activation on key

business challenges• More effective resolution of

exception scenarios and high priority business events

social human


Social Performance Management

Key Events• The emerging of tools to

better monitor and guide our stakeholders

• Growing number of orgs using process improvement using social business tools

Why to Prioritize• More comprehensive and

guided approach to ensuring performance results using network engagement

• Shortest route to optimization and value creation

social human


AI-Based Social Analytics

social tech


Community Management as a Service Key Events• Orgs discovering a

paucity of community management resources

• Rise of social media and community in many business functions

Why to Prioritize• A cost-effective way to

ramp up vital resources to make digital engagement successful

• Faster way to increase capabilities for managed digital engagement

social tech


Social Integration between Apps, Silos, Community Key Events• Too many collaboration

and communication tools in our orgs now

• Apps like Slack that bring them all together

Why to Prioritize• Get ahead of and

manage digital channel fragmentation

• Deliberately design a collaborative and community architecture instead of ‘letting it happen to you’

social tech


Notable Vertical Dimension: Healthcare

Wellness Tracking Social EMRs Healthcare Communities


Notable Vertical Dimension: Financial Services

Cryptocurrency Digital Advisors Partner Networks


Notable Vertical Dimension: Higher Education

Adaptive Learning Student/AlumniCommunities

Learning Spaces


What Does it Look Like When It’s Done? An Ecosystem


Let’s Learn to Continuously Design Our Futures Together in Scale

Q&AFor slides:[email protected] @dhinchcliffe

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