vm for mango by-vishwa varun

Amity School of Fashion Technology

VM for MANGO

Presented To:Mridula Sahay Mehrotra

Presented BY:Vishwa Varun

MA-FRM,2nd Sem

ROMANCE: EXOTIC DATE WITH SOULMATE


MANGOIntroduction :MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories.

The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image.

Dressing the modern, urban women for her daily needs is the formula we have analyzed, adapted and applied in all the countries


About BRAND :

MANGO is a global brand.MANGO opened its 99th store in 1992.Mango currently has a total of 1,220 stores in 91 countries worldwide. Their expansion continues with the recent entry in countries such as Georgia, Argel and Martinica. MANGO opened his 1st store in Mumbai, India.


USP of BRAND:

The Mango concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image.

Dressing the modern, urban women for her daily needs is the formula they have analyzed, adapted and applied in all the countries in which Mango is present: it has been and remains one of the keys to their commercial success and international prestige.

BRAND : MANGOSEASON: WINTERSWEAR: WOMEN’SINPIRATION: RED WINEMOOD: LOVE & AFFECTION THEME: EXOTIC DATE WITH SOULMATE

STORY BOARD


Inspiration:

INSPIRATION : RED WINE

Mood:

MOOD: LOVE AND AFFECTION

THEME BOARD & COLOR REFERENCE

PROPS USED IN VM

WINE BOTEL WITH PAIR OF GLASS HEARTS CANDELS BALOONS CANDLE LIGHT DINNING TABLE & CHAIR ROSES

BACKDROP DESIGNBACKDROP DESIGN

THANK YOU !

vm for mango by-vishwa varun

Design