vodafone.gr - search marketing case study
DESCRIPTION
A great case study on vodafone.gr. How mindworks interactive increased Vodafone's Search traffic 21 times! http://mindworks.grTRANSCRIPT
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Costas
*Managing director
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Mindworks.The leading Search Marketing agency.
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.SEO
.Paid Search
.Usability
.eMetrics
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A Great team of experts! 8 brilliant individuals.
*3 Google Adwords Qualified Professionals
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Great Results*
*Proven results
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Vodafone case
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Vodafone saw the potential in Search marketing.
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We did the rest.
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What we did?
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Search Engine Optimization
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9 months of hard work...
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Onsite Optimization• Title tags
• Meta tags
• Internal linking
• Html Optimization
• SEO copywriting
• Content Development
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Onsite Optimization
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Offsite Optimization
• Directories
• Blogs
• Forums
• Social networking sites
• Social bookmarking sites
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Offsite Optimization
~15.000 inbound links Dec 2008~ 3.500 inbound links Mar 2008
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“However beautiful the strategy, you should occasionally look at the results.”
Winston Churchill
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Results
new optimized site
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2.000% increase in organic search trafficsince March ʻ08
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Top listings for 10.654 Keywords during November
*In March ʼ08 search traffic was coming from 141 keywords
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Search Traffic is 25,45% of the total traffic in vodafone.gr
*Until March ʼ08 Search was only 1,71% of the total traffic.
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Top listings for every single new Vodafone product
* Weeks before August 22 Vodafone.gr was ranking for “iPhone”
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Same for Blackberry
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Our strategy was to focuson new services and products
and rank well even before they launch!
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Can we do all that only with SEO?
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NO!
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Sponsored Listings* gave us a hand!
*Google Adwords
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We created a Huge Paid Search Campaign
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16 Campaigns
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481 Ad Groups
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1.298 Ad Texts
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42.257 Keywords
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Where?
• Search Network (Google.gr)
• Content Network (Everywhere)
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So what?
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7,17% Click Through Rate*
*Search network only
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158.644 targeted thirsty users
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Numbers talk
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Mindworks. Delivering results.
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P.S. Thank you Vodafone