volvo car lifestyle collection/media/row/mexico/pdf/...icon scandinavian design – unique products,...

Volvo Car Lifestyle collection

SPRING/SUMMER COLLECTION 2018

SPRING/SUMMER 2018

ContentIntroduction

Spring/Summer Collection

Launch Specific Items

Assets, Marketing & Display

Webshop

Please note that launch dates and prices are subject to change and information is accurate at the date of sending. This document is only to be shared internally among the Volvo NSC. Prices shown are Dealer Web Price in Euro.

INTRODUCTION

PurposeThe purpose of this document is to present

the range of Lifestyle Collection products

included in the Spring/Summer Collection

2018. In addition to product descriptions, item

numbers and prices, you will find some general

background information on why and how certain

products have been added to the collection.

For example about the brands we collaborate

with, and how their values align with ours.

There are also brief presentations of centrally

produced marketing assets materials that have

been produced to promote Volvo Car Lifestyle

Collection products in various communication

channels. We hope you will find this information

helpful in your work.

INTRODUCTION

PhilosophyThe philosophy behind the Volvo Car Lifestyle Collection

is to provide a carefully selected range of products that

represent and promote the values of the Volvo brand. The

Volvo Car Lifestyle Collection should inspire confidence in

our customers and convince them that our products are

superior to those of our competitors. Each product included

in the Volvo Car Lifestyle Collection has been carefully

selected, for a lifestyle of understated luxury that our

customers recognise, aspire to and instinctively associate

with the Volvo brand.

ICON

Scandinavian Design – unique

products, often developed in

collaboration with Scandinavian

brands, representing deep passion

for Scandinavian Design and

Lifestyle.

CORE

Brand building collection with a

selected range of high quality

products towards our customers.

EVENT

Profile products suitable for

campaigns and as giveaways.

INTRODUCTION

PortfolioThe Volvo Car Lifestyle Collection consists

of the three categories ICON, CORE and

EVENT, with products developed/selected

for different purposes. The portfolio has

been composed to represent the passion

for Scandinavian Design and Lifestyle and

to reinforce the Volvo brand perception.

INTRODUCTION

Collaborations highlighting Volvo ValuesWhile most Lifestyle Collection items are designed by the Volvo

Cars Design team, we sometimes decide to collaborate with

other Scandinavian brands. The Swedish leather goods brand

Sandqvist and Swedish glassmaker Orrefors are two examples

of collaborations. The outdoor clothing brand Houdini and

Naimakka, maker of paracord bracelets are other examples.

The collaborations are based on a shared passion for

Scandinavian design & lifestyle, quality and craftsmanship,

as well as shared visions relating to innovation, safety or

sustainability. All co-created products are unique for Volvo,

developed to highlight Volvo values and reinforce the lifestyle

associated with the brand.

SPRING/SUMMER COLLECTION

Collaboration with OrreforsThis new crystal bowl is the latest collaboration between

Volvo Cars and the renowned Swedish crystal glass-

makers Orrefors. It combines Scandinavian design

with craftsmanship, beauty and utility – either inside or

outside your car. The bowl borrows its shape from the

space it inhabits, with an octagonal design that fits

perfectly inside the cup holder. This gives the item a

distinct character of its own – a geometric shape that

was developed from a functional perspective, shaped

from thick crystal that features refined corners and

edges finished to the same impeccable standards that

both Volvo and Orrefors customers have come to expect.


Orrefors octagonal bowlMade from crystal, in collaboration with Swedish glassmaker

Orrefors, this octagonal glass bowl has been designed to work

just as well in your car as it does in your home. It’s the perfect

size to hold pocket money. Clear glass with the Volvo logo

engraved on the base.

Size: 6.5 x 8 cm

DEALER PRICE 124.35 EUR

2310247-000-000 Crystal Octagonal Bowl, ClearVolvo Part Number: 32220624

DEALER PRICE 124.35EUR

2310248-150-000 Crystal Octagonal Bowl, SmokeyVolvo Part Number: 32220625


Collaboration with Bowers & Wilkins Volvo Cars and Bowers & Wilkins have a lot in common.

Both brands share a proud pioneering heritage and a

passion for innovation. But most importantly, we share a

desire to design premium products that meet people’s

needs and complement their lifestyle. Products that

combine high-quality and functionality with a luxurious

sense of style. Volvo Cars and Bowers & Wilkins is a

collaboration that works in perfect harmony.


bowers & wilkins px & c5 s2Class-leading noise cancelling wireless PX headphones from Bowers

& Wilkins. Sensors respond to your actions to control the headphones

and the battery gives 22 hours of use from one charge.

Light, powerful, in-ear C5 S2 headphones from Bowers & Wilkins.

Made from aluminium, with a cushioned loop that adjusts to your ear

shape.

DEALER PRICE 344,15 EUR

2310249-000-000Bower & Wilkins PXVolvo Part Number: 32220628


2310250-000-000 Bower & Wilkins C5 S2 Volvo Part Number: 32220629


Collaboration with Harman KardonVolvo Cars in Collaboration with Harman Kardon – one

of the worlds leading audio brands. Harman Kardon’s

premium sound is available in many of our new cars as an

example the Volvo XC40. We are proud to have Harman

Kardon’s products in our Volvo Car Lifestyle Collection

allowing customers to enjoy a premium sound experience

also outside the car.


Harman kardon travelerThe Harman Kardon Traveler is a light, compact wireless travel

speaker that doubles up as a conferencing system and device

charger. The aluminium unibody construction lends strength but,

at 300 g, is light – and a rubber base helps vibration. A leather

insert on the control panel adds visual and tactile contrast

to the metal body. The dual microphone and speaker quality

help to make conference calling crystal clear, while Bluetooth

connectivity allows you to stream music from your device. And

a built-in 2500 mAh power bank provides enough power to

charge a phone.

Size: 6.7 x 2.75 x 16 cm

Rated power: 2 x 5 w


2310210-100-000 - Harman Kardon TravelerVolvo Part Number: 32220606


Spring/SummerCollection 2018The Collection includes new small leather accessories,

sustainable clothing and high quality crystal items

made in collaboration with the Swedish glassmaker

Orrefors. You will also find nice additions to our Event

Collection that will support your company events.


volvo xc60 1.43 bursting blue & crystal whiteCollector’s die-cast 1:43 scale model of the new Volvo XC60, with

true-to-life detailing. Available in Bursting Blue and Crystal White.

Comes mounted on a display stand.

– Available to pre-order now!


2310201-500-000 – Volvo XC60 1:43 Bursting BlueVolvo Part Number: 30673951

2310162-200-000 – Volvo XC60 1:43 Crystal WhiteVolvo Part Number: 30673950


Contemporary WindjacketWaterproof, windproof jacket made from 100% polyester and

waterproof to 5000 WP, with a breathability of 5000 MVP.

Available in black, with the Volvo logo on the left breast.

2310200-500-219 – Golf Wind Jacket XS Volvo Part Number: 32220512

2310200-500-220 – Golf Wind Jacket SVolvo Part Number: 32220513

2310200-500-225 – Golf Wind Jacket MVolvo Part Number: 32220514

2310200-500-230 – Golf Wind Jacket LVolvo Part Number: 32220515

2310200-500-235 – Golf Wind Jacket XLVolvo Part Number: 32220516

2310200-500-240 – Golf Wind Jacket XXLVolvo Part Number: 32220517



Mens p1800 bamboo teeGrey T-shirt made from a bamboo/cotton mix. Printed with

a technical plan drawing of a Volvo P1800 in white.


2310237-150-220 – Mens P1800 Bamboo Tee S Volvo Part Number: 32220619

2310237-150-225 – Mens P1800 Bamboo Tee M Volvo Part Number: 32220620

2310237-150-235 – Mens P1800 Bamboo Tee XL Volvo Part Number: 32220622

2310237-150-240 – Mens P1800 Bamboo Tee XXL Volvo Part Number: 32220623


Kids Silhouette TeeCharcoal T-shirt made from a bamboo/cotton mix. Features a

wraparound print of a Volvo P1800 in white and Volvo Cars logo

on the left shoulder.


2310206-150-472 – Kids Silhouette Tee 104Volvo Part Number: 32220600





Kids Bamboo Block TeeTwo-tone kids T-shirt made from a bamboo/cotton mix.

Printed with a reflective ‘Volvo Cars Since 1927’ logo

on the chest.


2310205-500-472 – Kids Bamboo Block Tee 104 Volvo Part Number: 32220596



2310205-500-487 – Kids Bamboo Block Tee 140Volvo Part Number: 32220599


GOLF wind jacketLight, windproof golf jacket with taped seams for increased

waterproofing. Made from 100% polyester and waterproof

to 3000 WP, with a breathability of 3000 MVP.


2310200-500-219 – Golf Wind Jacket XS Volvo Part Number: 32220512

2310200-500-220 – Golf Wind Jacket SVolvo Part Number: 32220513

2310200-500-225 – Golf Wind Jacket MVolvo Part Number: 32220514

2310200-500-230 – Golf Wind Jacket LVolvo Part Number: 32220515

2310200-500-235 – Golf Wind Jacket XLVolvo Part Number: 32220516

2310200-500-240 – Golf Wind Jacket XXLVolvo Part Number: 32220517


GOLF polo shirtGolf polo shirt made from DryTec +35 UPF, a sun-protective fabric that

reduces UV transmission. A blend of 55% cotton, 42% polyester and

3% spandex helps to wick away moisture and creates a soft, stretchy

fabric that’s moisture repellent.


2310199-500-219 – Golf Polo Shirt XS Volvo Part Number: 32220518

2310199-500-220 – Golf Polo Shirt S Volvo Part Number: 32220519

2310199-500-225 – Golf Polo Shirt M Volvo Part Number: 32220520

2310199-500-230 – Golf Polo Shirt LVolvo Part Number: 32220521

2310199-500-235 – Golf Polo Shirt XLVolvo Part Number: 32220522

2310199-500-240 – Golf Polo Shirt XXL Volvo Part Number: 32220523


GOLF CAPPeaked cap with adjustable strap and rubber embossed

Volvo Cars logo.


2310198-150-000 – Golf CapVolvo Part Number: 32220502


GOLF ball titleist pro v1 & tour soft (12-Pack)PRO V1 (12-Pack)

Titleist’s latest professional performance golf ball, the Pro V1, is

manufactured for longer distance, lower spin and more consistent

flight. A soft feel is matched by durability. Printed with the Volvo

Cars logotype.

TOUR SOFT (12-Pack)

With the largest core ever used in a Titleist ball, the Tour Soft has the

softest feel in its class, complemented by a thin ionomer cover for

excellent short game control. Printed with the Volvo Cars logotype.


2310252-000-000 – PRO V1 (12-Pack) Volvo Part Number: 32220631


2310251-000-000 – TOUR SOFT (12-Pack) Volvo Part Number: 32220630


Classic key sleeveBlack & amberLeather Sleeve in black or amber to fit the key of the Volvo

S90, V90, XC90, XC60 & XC40. The sleeve protects the

finish of your car key from damage and wear.

Size: 8.5 x 6 cm


2310233-100-000 – Classic Keysleeve, BlackVolvo Part number: 32220616

2310217-701-000 – Classic Keysleeve, AmberVolvo Part Number: 32220591


Water bottle clearClear 600 ml water bottle made from BPA-free plastic,

with an aluminium lid and a Volvo Cars Sweden print.


2310245-000-000 – Water Bottle, ClearVolvo Part Number: 32220626


Two-toned notebook 2 pcsA set of two A5 notebooks, one plain and one lined, with cover

colours that match the exterior of the new XC40. Made from

FSC-certified paper. In stock in June.


2310231-000-000 – Two-Toned Notebook 2 pcsVolvo Part Number: 32220614


Silicone iPhone 6/7/8 Case 10-pack & silicone iphone x caseFlexible silicone case with a matt finish that fits snugly around the

phone for maximum protection. Printed with the Volvo Spread Logo.

Orange fits for iPhone 6/7/8 (10-pack)

Black fits for iPhone X (1 pc)


2310235-301-000 Silicone iPhone 6/7/8 Case 10-PackVolvo Part Number: 32220618


2310230-100-000 Silicone iPhone X Case Volvo Part Number: 32220613


Powerbank black, grey, OrangeBlack, Grey & Orange Powerbank keyrings for charging phones, with a

2600 mAh capacity. Comes with a charging cable for Android phones

and iPhones. Finished with the Volvo Cars logotype embossed into

the surface.


2310220-100-000 – Powerbank, BlackVolvo Part Number: 32220607

2310221-150-000 – Powerbank, GreyVolvo Part Number: 32220608

2310222-301-000 – Powerbank, OrangeVolvo Part Number: 32220609

USB 16 GB Black, grey, OrangeBlack, Grey & Orange 16 GB USB with a rubberised finish and a

built-in carabiner so it can be attached to a keyring. Features the

Volvo Cars logotype print on the port cover.


2310223-100-000 – USB 16 GB, BlackVolvo Part Number: 32220610

2310224-150-000 – USB 16 GB, GreyVolvo Part Number: 32220611

2310225-301-000 – USB 16 GB, OrangeVolvo Part Number: 32220612


LAUNCH SPECIFIC ITEMS

selected itemsIn conjunction with new car introductions, suitable

Lifestyle Collection items are selected to complement

and support the launch. The following pages present

products selected to support the launch of Volvo V60.

There are also some new products specially developed

for the Volvo XC40.


V60 selected items

Harman Kardon Soho WirelessItem no 2300510-100-000 | Part no 9153486

Watch 40 & 36 White | Watch 40 & 36 BlackItem no 2310158-200-000 | Part no 30673953 & Item no 2310160-200-000 | Part no 30673955

Item no 2310159-100-000 | Part no 30673954 & Item no 2310159-100-000 | Part no 30673954

Harman Kardon In-ear HeadphonesItem no 2300530-100-000 | Part no 9154021

Leather Charger Cable Apple, Blond & Android, BlondItem no 2310127-201-000 | Part no 30673866

Item no 2310128-201-000 | Part no 30673864


V60 selected items

Lifestyle Key Ring, BlondItem no 2310204-201-000 | Part no 32220534

Classic Key Sleeve, BlondItem no 2310203-201-000 | Part no 32220533

Leather Strap Key Ring, BlondItem no 2310214-201-000 | Part no 32220595

Nordic Beanie Light GreyItem no 2310136-150-000 | Part no 30673853

Nordic Scarf Light GreyItem no 2310135-150-000 | Part no 30673854


V60 selected items

Cordura Wash BagItem no 2310184-500-000 | Part no 30673949

Stelton To Go Click 340 ml White & SilverItem no 2300573-200-000 | Part no 9154086

Item no 2300573-802-000 | Part no 9154087

Cordura BackpackItem no 2310092-500-000 | Part no 30673706

Cordura Weekend BagItem no 2310094-500-000 | Part no 30673708

Water Bottle Eva Solo - GreyItem no 2300588-150-000 | Part no 30673527


Xc40 selected items

Watch 40 & 36 XC40 EditionsItem no 2310207-200-000 | Part no 32220604

Item no 2310208-200-000 | Part no 32220605

Leather Strap Keyring BlondItem no 2310214-201-000 | Part no 32220595

Cordura Backpack Special EditionItem no 2310215-301-000 | Pars no 32220592

USB Card 16 GBItem no 2310232-100-000 | Part no 32220615


Xc40 selected items

Cordura Travel BagItem no 2310183-500-000 | Part no 30673948

Cordura Wash bagItem no 2310184-500-000 | Part no 30673949

Nordic Scarf Light GreyItem no 2310135-150-000 | Part no 30673854

Nordic Beanie Light GreyItem no 2310136-150-000 | Part no 30673853

2018

MY VOLVO MAGAZINE

THE HIGH COAST Experience the north of Sweden

REMARKABLE MATERIALS Bacteria-infused trainers, spider silk and

photocatalytic paint

CARE BY VOLVO A new way to get behind the wheel

SCANDI-NOIR How Swedish crime fiction took over the world

eNews Social channels collection.volvocars.comMy Volvo Magazine volvocars.com/intl/discover-volvoRetail display Advertising

C O L L E C T I O N . V O L V O C A R S . C O M

VOLVO CAR LIFESTYLE COLLECTION

COMMUNICATION

By providing marketing assets that can be used in all our

own channels, we can ensure a synchronized presence of

Lifestyle Collection communication.

Across all channels

ARTICLES & STORIES

volvocars.comA number of stories and articles are regularly produced within Volvo

Cars’ integrated programme for brand and ownership editorial content.

Here are some examples of current stories relating to the Lifestyle

Collection published on volvocars.com. For more information, see the

Storytelling Social Toolkits at Volvo Car Content Store.

REINCARNATE

“Material gains”:

https://www.volvocars.com/intl/discover-volvo/reincarnate

VOLVO DESIGN WATCH

“The face of the future”:

volvocars.com/intl/discover-volvo/face-of-the-future

NAIMAKKA

“Beauty and utility” (also promoted in eNewsletter Sept. 2017):

volvocars.com/intl/discover-volvo/naimakka

ORREFORS

“Crystal clear thinking”:

volvocars.com/intl/discover-volvo/crystal-clear-thinking

ARTICLES & STORIES

my volvo magazineThis is an example of a current My Volvo Magazine Sommar,

featuring the Volvo Car Lifestyle Collection. 2018

MY VOLVO MAGAZINE

THE HIGH COAST Experience the north of Sweden

REMARKABLE MATERIALS Bacteria-infused trainers, spider silk and

photocatalytic paint

CARE BY VOLVO A new way to get behind the wheel

SCANDI-NOIR How Swedish crime fiction took over the world

108 9

6

4

3 5

7

1 2

Today, adventure is everywhere. So, it’s good to be prepared. In our latest collection, you will find everything you need to explore the summer ahead,

from elegant Volvo Cars watches and innovative bracelets, to stylish sunglasses and lightweight, water-resistant bags.

EXPLORE SUMMER IN STYLE

VO LVO CA R L I F E ST Y L E C O L L E C T I O N

1. KIDS' HOODIE € 000 2. MEN'S HOODIE € 000 3. LIFESTYLE KEYRING € 000 4. KEY SLEEVE € 000 5. NAIMAKKA SURVIVAL BRACELET € 000 6. POC KNOW SUNGLASSES € 000

7. CORDURA WASH BAG € 000 8. WATCH 40 White € 000 9. WATCH 40 Black € 000 10. CORDURA TRAVEL BAG € 000

collection.volvocars.com

5 0M Y V O L V O M A G A Z I N E S O M M A R

SOCIAL MEDIA

Examples of postsSelected content from the storytelling toolkit is also used in Volvo

Cars’ official social media channels, e.g. Facebook, Instagram and

Twitter. This is administrated by Volvo Cars global social media

team. Social activation plan and assets are distributed via the global

social media team.

IMAGES

Product ShotSExample of product images to be used to highlight a special product

or series, when we want to show it in the right surrounding in a

premium way.

IMAGES

Product ShotSProduct images are available as main image and detail image.

All images can be found at Volvo Cars Content Store.

C O L L E C T I O N . V O L V O C A R S . C O M

VOLVO CAR LIFESTYLE COLLECTION

IMAGES

The one-pagerThere is also a one-pager image available that can be used

in an ad or table display for Lifestyle Collection products.

Can be downloaded at Volvo Cars Content Store.

contentstore.volvocars.com

1

2 3

IMAGES

Products in lifestyle imagesLifestyle Collection items are sometimes represented also in

lifestyle images or in car launch images. These images can, for

example, be used in social media posts or in the retail environment.

See Volvo Cars Content Store.


1 VO_03858_STENDAHLS_MVMVINTER2016_23 2 TIM00222 3 STE_110

1 VO_03864_STENDAHLS_MVMVINTER2016_29 2 VO_03924_STENDAHLS_MVM_SUMMER_2017_4 3 VO_03942_VOLVOXCCOUPE_VOLVORIDER

1

2 3

IMAGES

Products in lifestyle imagesLifestyle Collection items are sometimes represented also in

lifestyle images or in car launch images. These images can, for

example, be used in social media posts or in the retail environment.

See Volvo Cars Content Store.


RETAIL DISPLAY

Volvo cars are designed to offer a luxury experience and the

beautiful simplicity of Scandinavian design is a focus area in our

brand strategy. This must also be reflected in the way we display

our lifestyle products.

There are some simple principles that should always be kept in

mind. Consider for instance how displays look in an exclusive

luxury store, where products are presented in a way that really

highlights them and helps increase their perceived value.

• Less is more – not too many products on display, and

ample space around them.

• Create focus – displaying few products with space around

them is a way to get the customer’s attention, and to

highlight the products so they can be seen as the small

design masterpieces they really are.

• Simple and clean – the displays should convey an orderly

expression, with items placed in a balanced and symmetrical

way to create a harmonious presentation.

GENERAL DISPLAY PRINCIPLES

RETAIL DISPLAY

DISPLAY EXAMPLES & GUIDELINESDisplay proposal for a recommended product selection for Volvo dealers.

An updated version of the Retail Display Guidelines for the Lifestyle

Collection will be produced. The 2014 version (available at Volvo Cars

Content Store and at ddp.volvocars.biz) can still be useful, although some

of the imagery is outdated.

BILD S

KICKAS

WEBSHOP

All products in one placeAll our products are available at the Lifestyle Collection web shop:

collection.volvocars.com

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