SnapBuyProductRecognitionPlatform

CONSUMER BEHAVIOR

IS CHANGING

HOW DO YOU...

REALIZE THE CHANGE?

POPE’S SUCCESSION2005

POPE’S SUCCESSION2013

Exame Magazine | Feb, 2014 “All power to Consumer”

40% of all American retail sales are already influenced by digital channels, specially smartphones (expected 60% in 2017)

Consumer has now power and information, literally “in their hands”

The retailers challenge is to integrate their brick and mortar, e-commerce and mobile operations

CONSUMER BEHAVIORIS CHANGING

PROBLEMMOBILE SEARCH IS AWFULTyping a query is tuff...

The merchant loses the sale

Consumer knows what they want to

buy, but doesn’t know where to find it

A lot of steps are taken until the

product is finally found

The consumer wastes time and loses the will to buy

OUTCOME

with your phone?

...you could justWhat if...

point shoot b u y,

?

i n s tan t l y,

O U R S O LU T I O NTAKE A PICTURE

IT’S WORTH A THOUSAND WORDS

FROM PICTURE TO PURCHASE

JUST AFEWCLICKS

1Consumer opens the merchant’s app and takes a picture of the desired product

2Based on the picture,

the app finds the exact product and

shows similar ones

3Consumer views details of desired product and proceeds to check-out

Consumer logs in and confirms the sale

HOW DOES IT WORK?

S n a p B u y : Product Recognition PlatformUsing three different technologies plus a face recognition algorithm and the largest catalog of products in Latin America, the platform searches for the exact match.The more customers use the platform the more accurate it gets (Machine Learning).

OR (Object Recognition) &

OCR (Optical Character Recognition)

Image Gridding Process

Vectorization (Image tracing)

LOYALTY PROGRAM SUPPORT

SnapBuy Solution can be integrated to loyalty programs to

increase salesConsumer can be identified before

check-out and the issuer or merchant can offer special and customized promotions to their

clients

2nd ScreenFastRecognitionPlatform

Access extra contents by pointing the app camera to a real product on store shelf or even to a product printed ad and promotion material.

AUGMENTED REALITY: 2nd SCREEN

OF REAL LIFELabels: The food industry could use product labels

recognition to identify and compare nutricional data..

Ads: Recognize products advertised in magazines, flyers, billboards and other offline media effortst o easy the path to purchase.

Price Tags:

Use tags in store to activate image recognition usage and drive users to get special deals and offers with it.

Extras: Every enterview you read in a magazine has a bunch of extra materials that you could take a peek, using the app camera to identify the extended content.

1Just point app camera

to an ad on newspaper and watch

the magic of second screen

happens

FEATURES & BENEFITS

Product Recognition PlatformProduct search and price comparison through image recognition, optimizing the purchase experience and improving sale conversion

Shorter Path to PurchaseAllows users to select and buy products in a simple and quick new fun way

Loyalty Program SupportConsumer can be identified before check-out and access special and customized offersChannel integration Integrated stocks, letting the consumer decide where to shop and where to pick up the product

Product InformationMerchant’s app can provide additional product description to improve consumer experience

W H Y A D O P T SNAPBUY SOLUTION? 1Is an

innovative solution

2Mobile devices are personal, computers are shared

3Possibility to offer an exclusive service for clients, enhancing loyalty

4New sales channel (as a sales rep), 24 X 7, increasing revenue

5Mobile apps differentiation is a worldwide trend

Thank you!Pati.Gomes@vtxbrasil.combr11 3862-2635 | 11 99560-0661