want ? want ? updated: 20 june 2005. birth our publishing company: image factory limited our 1st...
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Want Want ??
Updated: 20 June 2005
BirthBirth
• Our Publishing Company: Image Factory Limited
• Our 1st issue -26th July 2001
• Our works other than Milk: Cream Magazine (monthly magazine) --- under same bloc
AimsAims
Goal • Be a tailor-made, trendy, informative &
fashionable guideline• Be a Necessities for Publics
Objective • To establish an unique magazine• To provide FRESH and HEALTHY
image
Nutrition Facts (English)Nutrition Facts (English)
Language: Chinese
Frequency: Weekly (on every Thursdays)
Paper: LWC Artpaper
Circulation: 100,000 copies (print run)
Format (Size) : 270mm (H) x 215mm (W)
Back Cover: 270mm (H) x 205mm (W)
Target Readers: 16 – 32 age
Cover Price: HKD 12.00
Target CustomersTarget Customers
Focus on 16-32 aged young male & female aged who are
•Looking for quality & life-style living with high purchasing power
•Willingly to try on new & interesting products
•Sensible to and interested in the Fashion & Trend so as
getting latest news
Milk ClubIt was established in December 2002
Aims: channel for communication ---- Milk, advertisers and youth groups (loyalty readers) who are active in function and trend
Slogan: 「型」養發放 ---- release updated trendy news and give out discount offer
Beneficial especially for: Joint Shops Discounted Offers, Milk News, Milk Activities, Milk Gifts, Milk Products
Readership ProfileReadership Profile
Up to August 2003, according to our Milk Club Database, we have made a members Profile on different aspects in order to identify our readers’ (9500 members) interests and preferences, as follow:
1. Sexual Profile:Female : 4,560 people (48%)Male : 4,940 people (52%)
Figure1: Sexual profile
48%52%
Female
Male
Readership ProfileReadership Profile
2. Occupational Profile (9500 base)• Student : 2,565 people (27%)
• Administration & Executive : 1,995 people (21%)
• Management : 1,425 people (15%)
• Professional : 1,140 people (12%)
• Services : 1,330 people (14%)
• Others : 1,045 people (11%)
27%
21%15%
12%
14%
11% Student
Administration & Excutive
Management
Professional
Service
Others
Fig. 2: Occupation profile
Readership Profile
3. Ages Profile (9500 base)
• Below 9 : 76 people (0.8%)
• 10-15 : 133 people (1.4%)
• 16-20 : 1,900 people (20%)
• 21-25 : 3,420 people (36%)
• 26-30 : 2,166 people (22.8%)
• 31-35 : 1330 people (14%)
• Above 36 : 475 people (5%)0.8
1.4
20
36
22.8
14
5
0 20 40
Below 9
9- 15
16 - 20
21- 25
26- 30
31- 35
above 36
age
percentage
Figure 3: Ages Profile
Readership Profile
4. Income Level Profile (9,500 base)Below $3000 :
741 people (7.8%)• $3001 – 9000 :
2,527 people (26.6%)• $9001- 15,000 :
4,617 people (48.6%)• $15,001- 20,000:
950 people (10%)• Above $20,001:
665 people (7%)
8%
27%
48%
10%
7%
Below $3000
3001- 9000
9001- 15000
15001- 20000
Others
Figure 4: Income Level Profile
Readership ProfileAccording to the previous statistics, • Our loyalty members are matched with our target groups, 94% ( base on 9000
people) are in 16-35 years old.
• They are young, energetic and enjoy the fashionable stuff which related to the trend
• Both of boys and girls love 《 Milk 》 ,as our content can be satisfied with bisexual and rich
• The education background is relatively high; Mostly of them are in junior executive and professional with relatively high income level (more than 65% are in above $9,000 income groups)
Milk Club
• Significant of trendy and style --「型」• Special designed Milk Card • Identification of Milk Members• Enjoying discount from our joint shops (Discount purpose)
Milk Card
Milk Joint Discount Shops
•Be a trendy shops –
「型」養商店•Stick in the visible place
in shops
•recognized by our members
Milk Sticker
shows on joint merchants shops
Milk Club
Milk ClubOne of our Creative work:
Limited 2004 Diario•Full circulation (100,000)•Combine with 12 clients as sponsors•Bind in insertion with Milk Magazine
– issue 126• More will be coming in future,
like watch, stationary, etc
.
2004 Diario with clients’ logo in the content page
Works
In 2003-4, Milk had pay intensive effort on Advertising work and promotion in diversify ways,
• Trendy and Interesting Designed Advertisements ,like in wood-free booklet or 8-16 pages Bind-in insert (LEVI’S)
• Specific Supplements which tailor made for clients in order to have a breakthrough on promotion executive (McDonald)
• Holding entertainment Functions for youth like Mall activities, Charity Functions, Designed Competition, Night Parties, Booths, etc
Milk x Knorr Hip Hop Party
(Aug 2003)
Kodak Press Conference with Twins Competition (June 2004)
Works
E.g. Levi’s Red Move Party 2004
-Live band show from different countries and styles, like Josie Ho, Jun Kung, Paul Wong, etc
-Variety of activities: X Game, BBQ, Dancing Performance
•Providing an opportunity for the youth to have fun and relax during this summer.
Works
Works
• Conducting gimmick competition with event or function in order to generate noise for the brand image
E.g. Adidas Collage Design Competition May 03 -------------------------------------- Heineken Tee Design Competition April 03
Works
•Tailor made Special Cover package for client
Example
Milk AV: Canon
Including Cover, Cover Story and Z folder package
#145 29/04/2004
Works
The unique flea market which looks similar with Japan and England in Hong Kong
FARM: Starting from May 2003 (every Sundays)
Victoria Park, Causeway Bay
Maintaining near 130 units
FARM
Works
Event / Activity at FARM
-Attractive and Excellent Bands Shows (Unique performance) with artiste, like 鄧萃雯 ,Juno, ,Jade Kwan, Bliss,Lau Ho Lung,Yan, Stephanie, 儂伕 ,DJ Tommy, DJ Lazy Ming, Endy Chow,2R, 高皓正 , 馮穎琪 , 黃馨 , 張敬軒 ,Angela,EO2,Charles,etc
-1st Birthday Party of Farm on 27/02/2005
WorksIn order to highlight the products, we
Try to make it more eye-catching for
specific package, thick material cover,
bind-in, or the additional booklet for
their brand name.
e.g. 「渴就喝」 Sprite Campaign
during Aug and Sep 02
& Nike specific booklet
IngredientsIngredients
Part 1Part 1 Including --------• 《 Milk 》 Entertainment- Cover Story, New Face, International Music, Bands
news, CD Review, Interview, etc • 《 Milk 》 Movie- Movie buzz,moviegoers,movies news,synopsis of
new movies,coming soon etc.• 《 Milk 》 Styling- Girlie, Girl Styling, Fashion Explorer, New Arrivals,
Fashion Focus, Beauty news, Super brand, shopping news etc
• 《 Milk 》 Sneakers• 《 Milk 》 Playground- Hot Item, Figure, Toys News, etc• 《 Milk 》 Special- Design Happenings, Eye Contact,Global insight,
Shopping news,etc#202 2/06/2005
Part 2 Part 2
Including --------• 《 Milk 》 Sport- Special segment of Soccer, Basketball,etc,Interview, News,
Sporty items such as sneakers,T-shirt etc• 《 Milk 》 AV- AV Collection, AV Product, Digital Snap,Home Theater • 《 Milk 》 Machine• 《 Milk 》 Mobile News• 《 Milk 》 Digital World• 《 Milk 》 Camera- DC, Camera Café• 《 Milk 》 Game- Classic Game, etc• 《 Milk 》 Special News- Exhibition, Collective memory,Dislocation,Culture, Saturday
night fever,photographer,Comics, etc
#202 2/6/2005
Review from 廣州日報 on 18 June 2005
On Milk Magazine
日漸受歡迎的男士雜誌
A a dayA a day
Getting Fresh in everywayGetting Fresh in everyway
Rate Card (effective Jan, 2005)
Position Size 4 Color B/WROP Full Page $35,000 $32,000ROP Half Page $23,000 $21,000ROP Quarter Page $17,500 $15,000Advertorial Full Page $42,000 (production
inclusive)
SPECIAL POSITIONOutside Back Cover (Full Page) $60,000Inside Front Cover (Full Page) $44,000Inside Back Cover (Full Page) $40,000Double Page Spread (Double FP) $70,000Centre Spread $74,000Inside Front Spread $75,000
Have a bottle ofHave a bottle of
Welcome to visit our web site:http://www.milk.com.hkContact us:Phone no.: 3120 3228/ 31203143Fax No.: 2250 7315Email: [email protected] contact our sales team directly
Appendix
Circulation Report (March, 2005)
Publication Circulation Cover Price
Milk 100,000 claimed circulation HK$12.00 - 71,000 for newsstands - 22,000 for chain stores - and others East Touch 80,000-85,000 claimed circulation HK$13.00New Monday 78,722 ABC Audited Figures HK$12.00Easy Finder 106,870 ABC Audited Figures HK$12.00
(Jan 4, 2005)
Image Factory Limited
9/F, Zung Fu Industiral Building, 1067 King’s Road, Quarry Bay, HK
Tel: 3120 3228/ 3120 3143