washington driver survey - aaa...washington driver survey distracted driving attitudes &...

Washington Driver SurveyDistracted Driving

Attitudes & Behavior

Conducted for AAA WashingtonBy GMA Research

July 2, 2018

1AAA WASHINGTON DRIVER SURVEY SUMMARY REPORT

Overview• GMA Research conducted a statewide survey on distracted driving

with 1,160 Washington Drivers, ages 16 and older.• The survey was conducted online employing a third party panel of

residents who had opted in to participate.• The survey was conducted during May/June 2018.• A sample of 1,160 carries a maximum statistical error of 2.9% +/- at

the 95% confidence level.• On average, the survey took about 9.5 minutes to complete and

was designed to be functional on a phone, tablet, laptop or desktop.

• Participants were screened to be residents, age 16 and older, have a valid drivers license and drive at least 20 miles per week on average.

• Approximately 54% female and 46% male.


Do you typically take your cell phone or other devices with you when driving?

93

7

93

7

93

7

93

7

94

6

0

10

20

30

40

50

60

70

80

90

100

Yes No

Total 16 to 20 21 to 39 40+ Parent w/kids


Which of the following best describes how often you use your cell phone or other devices while driving?

31

44

16

9

31

53

11

5

23

46

19

12

40 39

14

7

20

44

2016

0

10

20

30

40

50

60

Not at all Rarely but once in a while Occasionally Regularly

Total 16 to 20 21 to 39 40+ Parents w/kids


NON-USERS: What is the number one reason you chooseNOT to use your cell phone or other devices while driving?

(1 of 2 charts)

25

1618

55

0

9 9 9

69

1 2

12

17

62

36

19 20

48

1 1

12

19

63

0

10

20

30

40

50

60

70

80

Don’t want a crash Other reasons Right thing to do It’s illegal My own safety and that ofpassengers



NON-USERS: What is the number one reason you chooseNOT to use your cell phone or other devices while driving?

(2 of 2 charts)

1 1 2 230 0

30 1

3 22 1 1 11 1 1 10

10

20

30

40

50

60

70

80

Don’t want a ticket Don’t want insurance rates to go up if I get a ticket for distracted driving

Pedestrian safety Other drivers safety



ALL DRIVERS: While driving in the last 30 days,

how often have you done the following?

11 7

20 18 14 11 15 14 10 8 7 9 10 9

1417

2219

1510

27

1413

95

9 715

1714

2120

25

13

31

19

13

10

6

11 9

29

18

14

7

6 13

6

9

11

6

8

6

12

6

16

4048

2936 32

60

18

42

5865

75

6069

31

0

20

40

60

80

100

Answ

ered a

call

while

hold

ing d

evice

Mad

e a call

while

hold

ing

device

Answ

ered a

call

with h

ands-

free t

echnolo

gy

Mad

e a call

with h

ands-

free t

echno

logy

Read a te

xt m

essage

Use

d h

ands-fr

ee tech. t

o have

a text

read t

o me

Set a n

avigatio

n sys

tem

or App f

or dir

ectio

ns

Sent a text

mess

age

Sent a text

mess

age w

ith h

ands-fr

ee tech

nology

Looke

d a

t socia

l media

Posted t

o soci

al media

Took a p

hoto w

ith a

devi

ce

Brow

sed w

eb sites

Pulled o

ff th

e road &

park

ed befo

re u

sing

device

Daily Weekly Few Times Mo Once Never

7AAA WASHINGTON DRIVER SURVEY

SUMMARY REPORT

PARENTS W/KIDS AT HOME: While driving in the last 30 days, how often have you done the following?

2213

27 26 22 18 21 22 17 14 14 15 17 14

1524

25 2216

15

2916

1813 9 12 9 17

18 17

2323

2215

30

2016

128

13 10

25

13 13

4 513

5

8

11

6

109

105

14

32 3420 25 26

47

13

3242 52

6151

58

30

0

20

40

60

80

100

Answere

d a call w

hile holdin

g device

Mad

e a call w

hile holdin

g devic

e

Answere

d a call w

ith h

ands-f

ree te

chnology

Mad

e a call w

ith hands-f

ree te

chnology

Read a te

xt m

essage

Used hands-f

ree te

ch. to h

ave a te

xt re

ad to m

e

Set a navigatio

n syst

em/A

pp for d

irect

ions

Sent a te

xt m

essag

e

Sent a te

xt m

essag

e with

hands-f

ree te

chnolo

gy

Looke

d at social m

edia

Posted to

socia

l media

Took a photo

with

a devic

e

Browse

d web si

tes

Pulled o

ff th

e road &

parked b

efore

using d

evice



COMPARISON BY AGE GROUPS: 1 of 3

While driving in the last 30 days, how often have you done the following?

10 123

8 111

9 123

814

5 8 11 7

12 11

5

12 6

3

14 11

5

118

4

21 1415

2312

3

12

7

3

25

13

5

14 10

5

33

27 31

14

9

6

12

7

4

18

11

11

7 7

3

15

1417

41

56

83

58

68

89

34

54

75

61 61

82

23

3330

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



Looked at social

media

Posted to social

media

Took photo using

a device

Browsed a website Pulled off road,

parked to use

device



813

7

19 18

6

19 1910 14 14

6

19 19

8

24 16

7

19 17

8

29 31

19 15 13

6

2718

6

19

14

11

26

21

16

45

29

3121

13

12

29

25

24

8

6

6

14

11

10

3

9

9

5

6

6

10

14

13

4151

71

22

33

60

412

30

4555

70

1424

49

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



Sent hands-free

text

Sent a text message Set navigation

device/App for

directions

Used hands-free

tech to have text

read to me

Read a text

message



18 2115 19 23

17

510

410

16

4

2121

15

22

25

18

2121

10

2316

9

2221

19

32 21

20

24 16

10

2418

15

8 6

6

67

722

13

12

25

16

18

32 30

45

22 25

37

28

40

65

18

33

54

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



Made call with

hands-free tech

Answered call with

hands-free techMade a call while

holding device

Answered a call

while holding

device

If you talk on a cell phone or other device while driving, which do you do most often?

31

3633

36 36

2829

39

3232 32

37

28

39

34

0

5

10

15

20

25

30

35

40

45

Hold the phone Use a hands-free device (ear buds,Bluetooth headset/system)

Use in-vehicle hands-free technology

Total 16 to 20 21 to 39 40 + Parents w/kids


Washington State has a law regarding Distracted Driving. Which of the following behaviors does it prohibit while driving?

9087 88 87

22

73

80 79 79 79

20

55

88

8386

83

23

68

93 93 92 93

20

8286

8084

80

21

62

0

10

20

30

40

50

60

70

80

90

100

Holding a device toanswer/place calls

Typing or looking atemail

Looking at social media Texting Talking on a cell phonewith hands-free tech

Using a device at stoplights or stop signs



SUMMARY REPORT

What are the penalties for breaking the Washington Distracted Driving Law?

88

60

4953

79

57

41

49

83

61

49 50

94

60

5256

78

57

4844

0

10

20

30

40

50

60

70

80

90

100

$136 fine Fine doubles for 2nd offensein 5 years

State reports violation toinsurance companies

Possible increased driverinsurance premiums



SUMMARY REPORT

How does this law influence, if at all, the way you are driving today?

TOTAL 16 to 20 yrs 21 to 39 yrs 40 + yrs Parentw/kids

No change; I am driving as before 38 34 31 46 26

I am using a cell phone or other devices less while driving 31 33 39 21 42

I have switched to using hands-free technology while driving 29 30 32 25 34

I have started setting GPS/navigation systems before driving 27 23 32 22 33

I have started loading podcasts, audio books and/or music playlists before driving 12 21 16 5 15

I have started using an app/program that sends out automatic "Do Not Disturb" messages 8 17 9 5 11

I have stopped using a cell phone or other device while driving 16 15 14 18 14

Other (please specify) 1 1 1 2 1

AAA WASHINGTON DRIVER SURVEY SUMMARY REPORT

15

ALL DRIVERS: How much do you agree or disagree with the following statements?

67

83

8 11

61

10

3527

12 14

24 2630

38

4 3

26 26

9

29

14

2 1

52

39

4

31

13

0

20

40

60

80

100

Talking on adevice whiledriving might

cause a collision

Typing on yourcell phone orother devicewhile drivingmight cause a

collision

I will miss out onimportant things

if I wait until Ipull off the roadbefore using my

cell phone

People expect aquick response

to calls/messageseven when I am

driving

I worry aboutcausing a crash if

I use a devicewhile driving

I only need touse one hand to

drive safely

I can safely driveand talk on a cell

phone usinghands-free tech,

keeping bothhands on the

wheel

Strongly Agree Somewhat Agree Somewhat Disagree Strongly Disagree


SUMMARY REPORT

PARENTS WITH KIDS: How much do you agree or disagree with the following statements?

67

78

1218

55

16

43

27

17 19

31 31 3439

5 4

2823

10

24

11

1 1

41

27

4

26

7

0

20

40

60

80

100

Talking on a cellphone or other

device whiledriving might

cause a collision

Typing on yourcell phone orother devicewhile drivingmight cause a

collision

I will miss out onimportant things

if I wait until Ipull off the roadbefore using my

cell phone

People expect aquick response

to calls/messageseven when I am

driving

I worry aboutcausing a crash ifI use a cell phoneor other device

while driving

I only need touse one hand to

drive safely

I can safely driveand talk on a cell

phone using ahands-free

device, keepingboth hands on

the wheel




How much do you agree or disagree with the following statements?

44 42

24

7

13

7

60

54

69

1215

7

29

39 4037 35

23 24

32

20 21

272221

1116

3027

32

1410

6

35

2724

6 8

2025 26

39

13 5

32 31

48

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



I can safely drive + talk on

device using hands-free

tech, keeping both hands

on wheel

I only need to use one

hand to drive

I worry about causing a

crash if using device e

while driving

People expect quick

responses, even

when I’m driving



10 11

5

69

79

92

59

65

71

26

16

8

23

17

6

29 2825

3329

22

84

1

95

2

31

44

65

0 1 2 31 2

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



I will miss out on important

things if I wait to pull off road

to use devices

Typing on a device while driving

might cause a collision

Talking on a device while driving

might cause a collision

ALL DRIVERS: How much do you agree or disagree

with the following statements?

10 14 1019

7

24

3818

3127

49

17

41

34

25

18 29

24

33

19

1847

37 34

8

43

1510

0

20

40

60

80

100

Using a cell

phone/device

while driving

helps me be

more productive

I am more likely

to use cell

phone/device

when driving

alone

I can multi-task

well while driving

Almost everyone

is using their cell

phone/device

while driving

If I get an alert or

message while

driving, I always

check my cell

phone/device

right away

I avoid using my

cell

phone/device

until I am

stopped at a

traffic signal

If I need to use

my phone/device

while driving, I

pull off the road

and park



SUMMARY REPORT

PARENTS W/KIDS: How much do you agree or disagree with the following statements?

19 18 1525

1427

36

20

3931

49

22

443424

1828

21

32

20 193726 26

5

33

9 11

0

20

40

60

80

100

Using a cellphone/devicewhile drivinghelps me be

more productive

I am more likelyto use my cellphone/devicewhen driving

alone

I can multi-taskwell while driving

Almost everyoneis using their cell

phone/devicewhile driving

If I get an alert ormessage while

driving, I alwayscheck my cellphone/device

right away

I avoid using mycell

phone/deviceuntil I am

stopped at atraffic signal

If I need to usemy phone/device

while driving, Ipull off the road

and park



SUMMARY REPORT



2632

48

2027 23

11 103

10

2416

40 32

35

44

47

34

24 22

11

50

47

51

2622

10

2817

21

3432

34

31

2323

713

7 8 9

2331

36

52

9 6 10

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



If I use my

phone/device while

driving, I pull off road

I avoid using

phone/device until

stopped at traffic light

If get an alert or message,

while driving, always

check phone/device right

away

Almost everyone is

using a phone/device

while driving



10 135

1321

713 16

5

22

33

21

4435

25 1720

15

43

27

28

15 19

1728

24

25

25 27

44

29 25

5242 40

56

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



I can multi-task well while

driving

I am more likely to use my cell

phone/device when driving alone

Using a cell phone/device while

driving helps make me more

productive

ALL DRIVERS: As a passenger, how comfortable are youin each of these situations?

41 6 15 8 7 16 75

38

13

3219 7

34

1615

21

32

29

14

37

65

60

20

44

72

13

3

0

20

40

60

80

100

The driver talkson device with

hands-free tech,both hands on

the wheel

When the drivertexts on a cellphone/device

When the driversets a navigation

device/App

When the drivertalks on cell

phone/devicewhile holding it

to an ear

When the driveruses cell

phone/device tolook at the

internet or socialmedia

When the driveruses their cellphone/device

while at a trafficlight/stop sign

When the driverhas turned off

their cellphone/device

Very Comfortable Somewhat Comfortable Somewhat Uncomfortable Very Uncomfortable


PARENTS W/KIDS: As a passenger, how comfortable are youin each of these situations?

53 11 20 14 15 23 69

33

19

3726 11

38

23

13

21

30

26

15

31

52

49

13

34

59

74

0

20

40

60

80

100

When the driveruses hands-free

tech to talk, bothhands on the

wheel

When the drivertexts on a cellphone/device

When the driversets a navigation

device/App

When the drivertalks on cell

phone/devicewhile holding it

to an ear

When the driveruses their cell

phone/device tolook at the

internet or socialmedia

When the driveruses their cellphone/device

while at a trafficlight/stop sign

When the driverturns off their

cellphone/device



SUMMARY REPORT

COMPARISON BY AGE GROUPS: 2 of 2As a passenger, how comfortable are you in each of these situations? ?

20 218 5 10

2

54 50

30

45 39

2221

1726

32 37

39

2929

3734

23 17

11 11

22

5 11

3340

50

75

3 39

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



When driver sets navigation on device/App while driving

When driver texts on cell phone/device while driving

When driver uses hands-free tech to talk on cell phone/device, both hands on the wheel

COMPARISON BY AGE GROUPS: 1 of 2As a passenger, how comfortable are you in each of these situations? ?

65 68

83

22 239 7 11

3 612

4

2023

9

41 38

27

14 10

3

2625

11

106 4

29 31

44

19 18

9

4731

23

5 3 3 8 820

60 61

85

2132

62

0

10

20

30

40

50

60

70

80

90

100

16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+ 16-20 21-39 40+



When driver turns off cell phone/device

When driver uses cell phone/device at traffic light/stop sign

When driver uses cell phone/device to look at internet or social media

When driver talks on cell phone/device while holding to ear

Which of these things would motivate you to stop using your cell phone or other devices while driving (select up to 3)? (1 of 2)

5962

44

49

59

66

33

41

5761

4044

61 62

52

5754

60

3840

0

10

20

30

40

50

60

70

Worried about my safety Worried about endangering mypassengers

Worried about endangeringpedestrians

Worried about endangering otherdrivers



Which of these things would motivate you to stop using your cell phone or other devices while driving (select up to 3)? (2 of 2)

16

7

1412

107

13

1821

13

21

9

1613

912

4

129 9

30

911

14

8

0

10

20

30

40

50

Wanting to be the best rolemodel for my children when

we're together

Worried friends, family, co-workers would be upset if

they knew I used a cellphone/device while driving

If a passenger specificallyasked me to stop driving andusing my cell phone/device

If a child riding with mespecifically asked me to stopusing my cell phone/device

while driving

If I saw/read a news storyabout a deadly crash caused

by someone texting anddriving



ALL DRIVERS: How likely, if at all, would you be to stop using your cell phone or other device while driving in each of these situations?

5952

5864

29 31 3227

9 127 64 6 3 3

0

10

20

30

40

50

60

70

80

90

100

You knew it was illegal If you knew your workplacehad a policy against using cell

phones while driving

If you knew you would get afine

If you knew your insurancepremium would increase

significantly with a ticket fordistracted driving

Very Likely Somewhat Likely Somewhat Unlikely Very Unlikely


PARENTS W/KIDS: How likely, if at all, would you be to stop using your cell phone or other device while driving in each of these situations?

61

4854

58

2835 35 32

7 10 9 74 73 3

0

10

20

30

40

50

60

70

80

90

100

You knew it was illegal If you knew your workplacehad a policy against using cell

phones while driving

If you knew you would get afine

If you knew your insurancepremium would increase

significantly with a ticket fordistracted driving



AGE GROUPS COMPARISONHow likely, if at all, would you be to stop using your cell phone or other

device while driving in each of these situations?

5456

65

39

48

58

4851

67

5759

72

2730

28

35 34

27

36 37

27 2731

24

1311

4

21

129

1210

3

128

26

3 35 6

95

3 35

3 3

0

10

20

30

40

50

60

70

80

16-20 21-39 40 + 16-20 21-39 40 + 16-20 21-39 40+ 16-20 21-39 40+


AAA WASHINGTON DRIVER SURVEY 32

Its illegal AgainstWorkplacePolicy

Fine Insurance Premium Increase

Which of the following facts would make you reconsider using your cell phone while driving? (Select all that apply)

68 66

56

68

49

65 66

50

59

36

6561

51

60

43

71 71

62

78

59

6865

51

61

40

0

10

20

30

40

50

60

70

80

90

Talking on cell phone/devicewhile driving and being

legally drunk may have thesame level of impairment

Government reports showyou are 23 times more likely

to crash when driving andtyping into a cell

phone/device

Research shows your visionchanges when you drive andtalk on a device, causing you

to miss half of what ishappening around your car

30% of the fatal crashes inWashington are caused by

distracted driving

Research shows it can takealmost half a minute to fullyrestore your mental focus ondriving after ending a hands-

free call

Total 16 to 20 21 to 39 40+ Parent w/kids


Which of the following would be most likely to influence you against using a cell phone or other device when driving? (Please select 2)

25

34

25

29

19

30

10

25

33

26

34

19

31

6

30

34

25

31

20

26

8

19

34

26 25

17

33

13

32

35

28

40

15

23

5

0

5

10

15

20

25

30

35

40

45

Testimonials fromcrash survivors

Testimonials fromdrivers who caused

crashes

Crash scene images Children asking you to stop because they

don’t feel safe

Getting help from passengers such as a “designated texter”

A passenger asking you to stop because they don’t feel safe

None of the above



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