wate tight marketing framework - wayfinder · "this isa breakthrough marketing book for small...
TRANSCRIPT
© Watertight Marketing Ltd
LOYALTYLOYALTY
TRIALTRIAL
AWARENESSAWARENESS
EVALUATIONEVALUATION
ADOPTIONADOPTION
INTERESTINTEREST
THEIR NEEDS THEIR THEIREMOTION LOGIC TEAMTIME
39
6
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THE Watertight MARKETING FRAMEWORK
watertightmarketing.com/ifpconf
From the best-selling book by Bryony Thomas
WHAT?WHAT?WHAT? HOW?HOW?HOW? WHO ELSE?WHO ELSE?
Your Message Your Core Tool Their Influencers
© Watertight Marketing Ltd
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