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PERSONALIZING TRAVEL

Thursday, 2 August, 2012

OHAD KEDARCEO

OMER AMSELVP PRODUCT

JONATHAN LEVISONCTO

TEAM

FOUNDER AND VP PRODUCT OF ‘HOWSIT’

ALUMNUS OF THE ‘ZELL’ PROGRAM AT I.D.C

SENIOR ENGINEER AT ‘VERINT SYSTEMS’

SERVED IN ‘MAMRAM’ IN THE IDF

PRODUCT MANAGER AT ‘SCOOL-TV’

SENIOR MOBILE AND WEB DEVELOPER


SOCIAL TRAVEL PAINS


SOCIAL TRAVEL PAINS

NO PERSONAL INFORMATION ON TRAVEL

NO ‘OFF-THE-BEATEN PATH’ INFORMATION


NO PERSONAL INFORMATION

THERE IS TOO MUCH TRAVEL INFORMATION ONLINE

CURRENT SOCIAL TRAVEL SERVICES LEVERAGE USERS’ SOCIAL GRAPH FOR TRAVEL RECOMMENDATIONS

WE HAVE LEARNT THAT SOCIAL CONNECTION DOES NOT IMPLY SIMILAR TRAVEL INTERESTS

NO ‘OFF-THE-BEATEN PATH’ INFORMATION

IT IS OBVIOUS THAT WHEN YOU’RE IN PARIS YOU WOULD LIKE TO SEE ‘EIFFEL TOWER’

TRAVELERS WOULD LIKE TO GET INFORMATION ABOUT THE THINGS THEY ARE NOT AWARE OF


WETRIP GENERATES PERSONALIZED SOCIAL-DRIVEN TRAVEL INFORMATION


OPPORTUNITY

TIMING IS NOW 65% OF TRAVELERS TRAVEL WITH SMARTPHONES

TOP USAGE IS SEARCH FOR LOCAL ATTRACTIONS

ONLINE TRAVEL IS BOOMINGEXPECTED TO GENERATE $533 BILLION IN 2018


GO-TO-MARKET

INITIAL FOCUS ON YOUTH TRAVEL MARKET

STRONGEST SOCIAL NEEDS

TRAVEL FOR LONGER PERIOD OF TIME

COLLABORATION WITH RESERVATIONS WEBSITES (WIDGET)


BUSINESS MODEL

MARKETING PLATFORM FOR SMB’S

FOURSQUARE MODEL FOR TRAVEL BUSINESSES

WIDGET INTEGRATION FOR TRAVEL SITES


COMPETITION

STATIC STATICSTATIC

SOCIALPLANNING ON-TRIPOFF-THE-

BEATEN PATHPERSONALIZED


DIFFERENTIATION

GENERATING PERSONALIZED TRAVEL INFORMATION FROM LIKE-MINDED TRAVELERS, NOT ONLY FROM SOCIAL CONNECTIONS.

REALTIME SOCIAL INFORMATION FOR A MARKET WITH THE STRONGEST SOCIAL TRAVEL NEEDS


STATUS & ROADMAP

RELEASED MVP - 30% RETENTION, 12% GENERATING CONTENT

‘BEST TRAVEL APP CONTEST’ IN SEPTEMBER - WYSTC

SEEKING AN INVESTMENT OF $500K

PERSONALIZATION ALGORITHM

WYSTC

WEB PLATFORM

100K USERS

SEPTEMBER 2012 DECEMBER 2012 JULY 2013


THANK YOU!

CONTACT:[email protected]


mailto:[email protected]

mailto:[email protected]

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