W b 2 0 & B iW b 2 0 & B iWeb 2.0 & Business – Malaysia?

Web 2.0 & Business – Malaysia?Malaysia?Malaysia?

Nasir Sobri: Are we there yet?

www.ictpenang.net

Web 2.0 W b 2 0 iW b 2 0 iwww.ictpenang.net

Web 2.0 is easy…Web 2.0 is easy…

It’s about YOU… Just WikiJust GoogleJust Do It: Blog website in minutesJust Do It: Blog… website in minutes

Don’t know 2.0? Join/Talk… Tech nites etc.

Business with 2.0? In Malaysia??

We didn’t start the fire….

Web 2.0 A th b bbl ?A th b bbl ?WWW.ICTPENANG.NET

Another bubble?Another bubble?

Exciting times…

Better playing level: Internet access in Malaysia in 1999 at ~10% (broadband almost nonin 1999 at ~10%. (broadband almost non-existent); Today (2008) ~ 50% with good hopes for broadband (exceeding 1-million subscribers)

Video ~ 2.5-min… (Web 2.0 needs a folk song!)Video 2.5 min… (Web 2.0 needs a folk song!) – fresh… (~200k views) – just humour (not mine)

Web 2.0 BJ B bbl 2 0BJ B bbl 2 0www.ictpenang.net

BJ: Bubble 2.0BJ: Bubble 2.0

Web 2.0 S 2 0S 2 0www.ictpenang.net

Survey 2.0Survey 2.0

Press release - 17 Apr 2007 (also on NST Tech & U. 7may07) – 406 senior execs worldwide:

“Almost 80% of corporations believe Web 2.0Almost 80% of corporations believe Web 2.0 has the potential to increase revenues” -Economist Intelligence Unit (eiu.com)Economist Intelligence Unit (eiu.com)

“CEOs more enthusiastic about Web 2 0 thanCEOs more enthusiastic about Web 2.0 than CFOs, middle managers”

- FAST / EIUresources.com

Web 2.0 Most popular sites for Most popular sites for www.ictpenang.net

p pMalaysians (Alexa):

p pMalaysians (Alexa):

1. Yahoo – portal2. Friendster – social networking3. Google.com.my – search etc.4. YouTube – video sharing5. Google – international search6. Windows Live – windows, hotmail, blog, media etc.7. Myspace – social networking8. Blogger – blogging host (Google’s)9. Facebook – social networking + open platform10. Wikipedia – collaborative info/reference (25x larger

than Encyclopaedia Brittanica)

Web 2.0 Next 10 (plus sites in Next 10 (plus sites in www.ictpenang.net

(pMalaysia)

(pMalaysia)

1. MSN – portal, IM2. RapidShare – file sharing3 Megaupload file sharing3. Megaupload – file sharing4. Onemanga – NEW!5. Cari Malaysia – ‘pride n joy’, also social networkingy p j y g6. Lowyat.net – tech-centric forum7. (censored)8. Maybank2u – gotta bank!9. Microsoft Corporation – office, enterprise, events etc.10 Crunchyroll (2006) – Singapore? Media sharing with Asian10. Crunchyroll (2006) – Singapore? Media sharing with Asian

content11. … 90% of Top-100 are Web 2.0-centric sites, mostly for creative

sharing and networking…

Web 2.0 T ffi R ll f W b 2 0T ffi R ll f W b 2 0www.ictpenang.net

Traffic Roll for Web 2.0Traffic Roll for Web 2.0

Jan 2007-Jan 2008

Web 2.0 M l i /SEA F i d t L dM l i /SEA F i d t L dwww.ictpenang.net

Malaysia/SEA = Friendster LandMalaysia/SEA = Friendster Land

JAN 2008: US-based Friendster has 85%users from Southeast Asian countries ofusers from Southeast Asian countries of Philipines (37%), Malaysia (19%), Indonesia (15%), Singapore (14%) – compared to USA ( 5%), S gapo e ( %) co pa ed o US(100+ million Internet users – only 3.4%!)

About FOUR (4) millions Malaysians have a Friendster web profile pageFriendster web profile page.

Friendster is #1 in Philippines & Indonesia, #2 in Malaysia & Singapore, #62 in USA.

Web 2.0 Competitiveness of MalaysiaCompetitiveness of Malaysiawww.ictpenang.net

Competitiveness of Malaysia(“Malaysia Boleh!”)

Competitiveness of Malaysia(“Malaysia Boleh!”)

Malaysia #3 (US$3.6B/1.2% - AT Kearney, 2007) for outsourcing attractiveness behind ) gIndia (11.5%) & China (4.4%)… - Zdnet Asia

Connectivity Scorecard (30jan08): #2 among efficiency and resource driven economies, behind Russia, but h d f Chi I di d S th Af iahead of China, India and South Africa.

IMD World Competitiveness Yearbook (2007):IMD World Competitiveness Yearbook (2007):#4 in business efficiency#6 in government efficiency (PM: “better than Britain, Germany, Thailand Spain Japan Russia and France Not bad huh?”)Thailand, Spain, Japan, Russia and France. Not bad, huh? )#8 overall.

Web 2.0 Is Malaysia Blogging-Is Malaysia Blogging-www.ictpenang.net

y gg gCompetitive Nation?

y gg gCompetitive Nation?

Blogger.com (World’s Top-12) users come from these countries:-

1. United States13.0%2. Brazil8.3%3. Chile7.7%4 Singapore3 6%4. Singapore3.6%5. Mexico3.5%6. Argentina2.7%7. India2.7%8. Malaysia2.6%9 France2 5%9. France2.5%10. Spain2.3%11. Venezuela2.3%12. United Kingdom2.2%

Web 2.0 CASE STUDYCASE STUDYwww.ictpenang.net

CASE STUDY (2-wk project, 1-wk marketing)

CASE STUDY (2-wk project, 1-wk marketing)

Penang Technopreneurs Dialogue & Web 2.0 Sharing 2008 (TODAY, Friday, 1 FEB ‘08)

15 JAN (Tue) - Proposed (memo): 18 JAN (Fri) - Website (info) up:24 JAN (Thu) - Site registration live (announced internally via email etc.)25 JAN (Fri) First Penang meeting25 JAN (Fri) - First Penang meeting28 JAN (Mon) – 30 signed up; web 2.0 at work – blogs, email groups (10,000+ nationwide, 100+ in Penang), facebook, IM etc. NO banners, no letters to agencies/companies, ZERO paid ads.29 JAN (Tue) – 60 signed up; 30 JAN (Wed) 100 signed up we didn’t even use forums yet!30 JAN (Wed) – 100 signed up – we didn t even use forums yet!1 FEB (Fri) – Event Day (111+ ppl signed up).

Web 2.0 List -> Event -> People List -> Event -> People www.ictpenang.net

pNetwork

pNetwork

Web 2.0 Malaysia tops biz Malaysia tops biz www.ictpenang.net

y pnetworking too ;)!

y pnetworking too ;)!

Crowdvine.com users come from these countries: 1. United States50.0%2. Germany10.5%2. Germany10.5%3. United Kingdom6.4%4. Malaysia5.9%5 India3 6%5. India3.6%6. Canada2.7%7. France2.3%8. Portugal2.3%9 Australia1 8%9. Australia1.8%10. Belgium1.4%

Wh l C d iWhere people go on Crowdvine.com: 1. Web2berlin.crowdvine.com - 34%2. Crowdvine.com - 15%3. Ictpenang.crowdvine.com - 7% -- ;)

Web 2.0 Web 2.0 besides Web 2.0 besides www.ictpenang.net

marketing & socializing?marketing & socializing?Enterprise (ERP, CRM, Accounting etc) –Salesforce.com etc.MINDS – Idea Management System…E-commerce – Ebay Malaysia Paypal LelongE commerce Ebay Malaysia, Paypal, LelongJobs – Jobstreet, Monster MalaysiaV i / d ti it li ti G lVarious/productivity applications – Google coming to Malaysia??Misc… you, me, technopreneurs – start crunching!!Mobile 2.0??

Web 2.0 S A W R d ?S A W R d ?www.ictpenang.net

So, Are We Ready?So, Are We Ready?

Some of us are, even ahead! Mindvalley, Billadam… y,Top Bloggers – LiewCF, Kenny Sia, SZAB, Gobala raking RM10 000s/mthGobala raking RM10,000s/mth.Homegrown Online Ads Network: Nuffnang, AdvertletsAdvertletsFacebook Open Platform & Google Open SocialMDeC is supporting us ;)

Web 2.0 Tengku ZafrulTengku ZafrulWWW.ICTPENANG.NET

Tengku Zafrul(15jan08 – CEO Series Talk):

Tengku Zafrul(15jan08 – CEO Series Talk):

17

Understand that we’re in the era of Web 2.0. Nearly everyone is connected and if you want to communicate y ywith the public you are going to have to use the tools they use. Blogs and networking sites are not “out there”. Th ’ th i ti t l f th A dThey’re the communication tools of the new age. And tomorrow there will be different ones. So talk to a lot of people get a sense of the trends and always be willingpeople, get a sense of the trends and always be willing to modify your strategy. The key thing is to communicate and you do whatever it takes.

Web 2.0 by nasir@ictpenang.net

Web 2.0 TengkuZafrul.com BlogTengkuZafrul.com BlogWWW.ICTPENANG.NET

TengkuZafrul.com Blog (continued)

TengkuZafrul.com Blog (continued)

18

A CEO today has to be hands-on. He or she cannot delegate and go out for another round of golf. That may have been what it was like before b t that time has passed Yo need to kno hat’slike before but that time has passed. You need to know what’s going on at every level. Things are likely to slip if you let them. It helps if you’re an insomniac especially when you find yourself in meetings at three in the morning. You have to learn to be a performer because most likely you will be the face of the company and if people like and trust you, they will like and trust your company…

Being a CEO is not a glamour [sic] jobBeing a CEO is not a glamour [sic] job. It just appears that way.

Do you have the stomach for it?Web 2.0 by nasir@ictpenang.net

Web 2.0 LOCAL RESOURCESLOCAL RESOURCESwww.ictpenang.net

LOCAL RESOURCESLOCAL RESOURCES

ICTpenang.netMiRC.org.my – Tech Nites, ICT Week etc.ITsociety MMU edu my IEEE Computers etcITsociety.MMU.edu.my, IEEE Computers etc.Ruby Brigade Malaysia (Googlegroups, Facebooketc.)TheCicak.com / Webwatch.com.my, iTutor.netTech communities – Lowyat.net, Putera, WM, Sifooetcetc.MDeC, USM, UUM etc?Microsoft, Sun, Google, IBM…g

Periodicals: Star In.Tech, NST Tech&U, BH, HM, PC com Malaysia SME Magazine etcPC.com Malaysia, SME Magazine etc.Google for “penang technopreneur”, “web 2.0 malaysia” for blogs etc…

Web 2.0 W dW dwww.ictpenang.net

We need more…We need more…

Digital LIVE TV & radio (community/independent)Podcasts like Radio Leo, Godaddy Live, GBTV, EpicFu, Textra, DL.tv etc.p , ,Talk showsLocal periodicals (good start with “Sinar”)Local periodicals (good start with Sinar )Mega events – MDeC bring Tim/Ito/web2expo to M l i ? )Malaysia? ;)Academic – Industry collaborations

nasir@ictpenang.net | http://ictpenang.net(016) 41-nasir( )

WWW.ICTPENANG.NET