webinar on the consumer goods forum health & wellness resolutions - progress report

Health & Wellness ResolutionsProgress report

February 18th 2014

WEBINAR HOSTS:

� Onno Franse, Royal Ahold & Co-Chair of the CGF Health and Wellness Steering Committee

� Jack Ringquist, Deloitte & lead partner on CGF Health & Wellness Measurement and Reporting project

Agenda

Purpose & Goal 10 min

Process Overview 10 min

Results 10 min

Next steps 10 min

Q&A 20 min

- 3 - CG

F H

W W

ebin

ar d

eck.

pptx

• If you are not speaking please put your phone on mute to avoid echo on the phone line

• We are very happy to take your questions during the Q&A session at the end of the webinar

• The duration of today’s webinar is 60 minutes

• The webinar is being recorded

• You can ask questions during and after the webinar to Sharon Bligh, CGF by email: [email protected]

Webinar housekeeping

- 4 - CG

F H

W W

ebin

ar d

eck.

pptx

• Inform CGF members and stakeholders

• Incite participation

• Inspire implementation of the CGF Health and Wellness

Resolutions

• Input – listen to feedback to improve process

Purpose & Goal

© 2013 Deloitte Touche Tohmatsu Limited

5-year plan for the Health & Wellness Initiative

Process overview

Membership engagement & Pillar Activities

H&W Achievements (measureable

and reportable)

Outreach to Stakeholders

Challenges & Context

CGF Health & Wellness

Resolutions


Over the last two decades, there has been a disturb ing rise in lifestyle-related illnesses

6

Nearly 80% of NCD deaths occur in low- and middle-income countries.

NCDs kill more than 36 million people each year.

Improving the health and wellness of world

populations is crucial to the stability and prosperity

of nations

• Global life expectancy has increased sharply from 47 years in 1950-55 to 68 years in 2005-2010U.N. Commission on Population and Development

The World Health Organization (WHO) predicts that non-communicable diseases (NCDs), such as diabetes, cancer, and cardiovasculars, will increase 15 percent globally between 2010 and 2020. They share four risk factors: • Tobacco use, Physical

inactivity, Harmful use of alcohol, Unhealthy diets


Health & Wellness was identified as one of the five megatrends with the highest relevance for the consumer goods a nd retail industries

7

• Growing private market for health products and services

• Stronger engagement of society in health issues and healthy products

• Growing share of population suffering from illnesses

• Convergence of industries (healthy cosmetics, functional food)

Future Value Chain Report – 2022The CGF Emerging Trends Pillar


In 2011, The Consumer Goods Forum (CGF) endorsed a set of industry-wide resolutions on consumer health and we llness

Health & Wellness Resolutions• Around 3 areas and a sub-set of

(voluntary) commitments for both food and non-food members of the CGF

• Advocate empowering consumers with products and services and meaningful information to help them make informed choices and support healthier diet and lifestyle, and physical activity

• Designed to improve the “physical, emotional, spiritual, intellectual, and sustainable well-being” of consumers, shoppers, employees, their families, and the communities the industry serves

8

I. Access & Availability of Products and Services

Offer consumers and shoppers a range of products and services that supports the goals of

healthier diets and lifestyles

II. Product Information and Responsible Marketing

Provide transparent, fact-based information that will help consumers and shoppers make informed

product choices and usages

III. Communication and Education About Healthier Diets and Lifestyles

Use communication and educational programs to help raise consumer awareness on health &

wellness and energy balance to inspire healthier diets and lifestyles

We would like to see our industry contribute to the global health agenda and bring solutions .


Health & Wellness Journey

Measurement & Reporting

2013 • progress report • pilot• 50 CGF Board member companies

9

We value your feedback and contribution to our coll ective efforts in Health & Wellness

Measurement & Reporting

2014• progress report with full CGF

membership2015 and beyond• Revise methodology• Open up to other industry

organisations• Identify where to improve efforts • Call to action to work together• Identify health and wellness best

practice responses and spread the knowledge widely

• Lift it from a progress report to an evidence based report with data that can be authenticable


In 2013, the CGF engaged the help of Deloitte to de velop a way to track industry progress on implementing the reso lutions

10

Methodology maturity

Sur

vey

Rea

ch

Develop methodology1

Design and deploy survey2

Analyze results and share leading practices3

2013 Progress Report

Progress report

1Vision:

to stimulate Health & Wellness

Progress report

� 50 Board companies

� Case for action

� Learning through maturity model

� Voice of the industry

� Continue to expand participation

� Capture and share leading practices

� Align industry around a common understanding of progress

Revise methodology and survey4

Expand participation5Analyze and share6

7 8 9

Pilot Survey

Ongoing Progress Checks


The CGF surveyed its 50 Board companies to learn ab out how companies are engaging on health and wellness initi atives

• Gather information on progress

• Understand the potential of our diversity

• Test application of metrics and measures

• Identify and share good practices

• Publish a balanced and sincere assessment

11

Survey participantsPilot objectives

• Policies: A stated position, objective, or plan to manage health and wellness issues affecting the company and its stakeholders

• Programs: Specific actions undertaken to support health and wellness initiatives

• Outcomes : Effects on the programs and policies established to support health and wellness initiatives, including internal and external measures of progress.

Dimensions surveyed


Pilot results indicate that health and wellness is a key focus area among the Board companies

12

Policy Implementation

Survey Participation Results

� 86% of Board companies participated in survey

� 100% of respondents have established policies and activated programs on at least one of CGF’s Health & Wellness Resolutions;

� 70% of respondents have established policies and activated programs on all three CGF’s Health & Wellness Resolutions

� 93% of respondents have communicated publicly about their health and wellness initiatives

� 53% of respondents have communicated as part of CEO statement and/or Annual Report to shareholders

� Although the membership of the CGF Board is diverse, there is alignment among retailers and manufacturers of food and personal care products that they collectively have a role to play in improving the health and wellness of their employees, customers, shoppers, and the communities they serve

15

6

22

3

1

3

0

5

10

15

20

25

30

Food Personal Care Retailer

# of

Com

pani

es

Responded Not Participating

32 39 36

3 13 1 53 22 1 1

0

10

20

30

40

50

Resolution #1 Resolution #2 Resolution #3

# of

Com

pani

es

Does your company have a policy to support the resolution?

Yes Next Six Months No NA No Response


Pilot findings, cont’d

13

� Primary reason for not setting goals/targets is data availability

� Some resolutions are “not applicable” to individual companies

� For many companies, measurement and reporting capabilities are under developed or do not exist

� Opportunity to leverage pilot findings to refine measurement framework and share leading practices

Specific Resolutions

Challenges / Opportunity

Program Activation Results

� 87% of respondents have set targets on Resolution #1



23%

51%

26%

Mature

In Progress

UnderDevelopment

% of Companies

Measurement and reporting capability against specific resolutions

40 36 40

13

12 3 11 1

0

10

20

30

40

Resolution #1 Resolution #2 Resolution #3

# of

Com

pani

es

Has your company taken action to support the resolution?

Yes Next Six Months No NA No Response


Going forward, the CGF will refine and issue the su rvey and report annually, marking industry progress and dire ction

Future evolution of the report• Issue survey annually with wider scope

of companies

• Refine each iteration based on prior experience

• Change scope as new challenges in health and wellness emerge and old ones subside

• Monitor actions to implement resolutions via the report

• Continue to inspire collective action

Next steps• Refine methodology and survey

• Expand participation

• Further communicate findings and learnings

14


Working together

Manufacturers and retailers have a key role to play in improving the health and wellness of consumers, shoppers, employees, their families, and the communities we serve.

Working together and partnering with stakeholders such as public health authorities and healthcare professionals, will help our industry accelerate its collaborative effort and assure a positive impact on health and wellness in particular and on society at large.

We hope you find the report both encouraging and useful.

There is so much more that can be done, and should be done together. We look forward to working with you and our strategic alliances on the next phase of this journey so that, collectively, we can create positive change and be the partner of choice for our key stakeholders.

15

- 17 - CG

F H

W W

ebin

ar d

eck.

pptx

• Thank you for participating in today’s webinar,

• If you have feedback or input for the CGF prior to the launch of the Health and Wellness Resolutions questionnaire to the full CGF membership please email Sharon Bligh at CGF: [email protected]

Thank You

webinar on the consumer goods forum health & wellness resolutions - progress report

Health & Medicine