Web Marketing and Promotion

Plan

Juliette Has A Gun

Executive Overview

Company Profile

Value Proposition

Purpose and Goals

New Web Site

Branded Points of

Presence

Social Media

Channel

Online Promotion

Performance

Measurement

Ongoing Promotion

Tsuyoshi

Company Profile

Tsuyoshi

Perfume Manufacturer

From France

Established in 2005

Founder: Romano Ricci

Va l u e P r o p o s i t i o n a n dTa r g e t A u d i e n c e

Juliette Has A Gun is a perfume manufacturer

providing original French made perfumes to

fragrance lovers, especially to modern and

romantic female customers. Unlike other brands,

the perfumes are very high end and last the scent

unbelievably long like a week.

Tsuyoshi

Value Proposition

Target AudienceFemale customers who love good fragrance

Not only young people but also middle age people

Purpose and Goals

Jose

Web Site

Ana

Web Site Architecture and Navigation

Ana

Home Page Description

Ana

Graphic Design

Ana

Conversion Techniques

Ana

Added Value

Ana

Testing

Ana

Branded Points of Presence

Daria

Social Media

Daria

Online Promotion

Daria

Performance Measurement

Jose

Ongoing Maintenance

Julian

Conclusion

Julian