wednesday webinar pt 3: analyze this!

Analyze This! 5 Ways Analyze This! 5 Ways to Measure The Impact to Measure The Impact of Your Social Media of Your Social Media ActivitiesActivities

Use #smbmobility#smbmobility to tweet!

Agenda

• Welcome to Wednesday Webinars

• Panelists Presentations

• Q/A

• Next Wednesday


Anita Campbell


Wednesday Webinars – SmallBizWednesdays.com

• Anita Campbell• Editor, Small Business Trends

• http://smallbiztrends.com • Twitter: @smallbiztrends

• Brent Leary• Partner, CRM Essentials

• http://brentleary.com • Twitter: @brentleary

Hosted by:


Wednesday Webinars

• 4 part series exploring use of mobile devices as we conduct business, and doing business on the go.

• Today’s session focuses on how to effectively analyze our web/social media activities to see if we’re reaching the right audience

• BIG thanks to BlackBerry for underwriting these webinars and making them possible


Wednesday Webinars

• Please feel free to tweet on Twitter – use hashtag: #smbmobility

• Follow the tweeting action at http://SmallBizWednesdays.com

• Links to webinar slides at http://slideshare.net/smbmobility

• Links to webinar recordings at http://SmallBizWednesdays.com


Poll Questions


Brent Leary


Today’s Panelists

• Garrett Mullins• CEO, SMB Digital Media

• www.linkedin.com/in/garrettmullins

• Andrew Pincock• VP, LotusJump

• http://www.LotusJump.com• www.twitter.com/Pincock

• David Bullock• President, White Bullock Group

• www.DavidBullock.com• www.twitter.com/DavidBullock


Garrett Mullins


MeasurementSearch, site, and key word performance

Source www.compete.com (Pro level) 11


MeasurementUnderstand how your conversions rank vs. competitors

Source www.compete.com (customized research) 12


Measurement

13


David Bullock


Measuring the Impact of Social Media


Andrew Pincock


Focus Your Efforts for Success

• What are your business goals and objectives?• Online sales or foot traffic to your local shop?

• What kind of customers/users are you looking for?• Where do they spend time?

• Can you write a blog?• Can you make videos?• What can you share?

Your Social Media Strategy

Review your goals and skills, evaluate major platforms as well as identify niche platforms, then select a few and stick with them


Content is the Currency of Social Media

• Is your YouTube video worth watching? Sharing?

• Does your Facebook page offer content or deals I can’t find elsewhere?

Ask yourself: “What do I have of value that I can give away?”


Fanwoody posted a link using bit.ly on 10/5

• 5 hours later 15,458 clicks(add ‘+’ to any bit.ly URL to view analytics)

Use fan page “insights” to measure engagement

• Started on 9/2, 984,266 fans as of 10/5

• View # of comments, ‘likes’, and demographics

Great content can also have an SEO benefit

• Approximately 3,000 inbound links to fanwoody

Measuring the Impact of Social Media

Look for signs of engagement, referring traffic, and… SALES


Thank You

Questions?


Next Wednesday – October 21st 1pm New York Time

•Must-haveMust-have Technologies Technologies for Competing in Today's for Competing in Today's MarketMarket

For more information go to SmallSmallBizBizWednesdays.comWednesdays.com

wednesday webinar pt 3: analyze this!

Documents

impact of social media

social media strategy

currency of social media

websocial media activities

smb digital media

business goals

business onthe

small business trends