wednesday webinar pt i: using social media to create real business relationships
TRANSCRIPT
Using Social Media to Connect with the Customer on the Go
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Agenda
• Intro to Wednesday Webinars
• Panelists Presentations
• Q/A
• Next Wednesday
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Anita Campbell
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Wednesday Webinars – SmallBizWednesdays.com
• Anita Campbell• Editor, Small Business Trends
• http://smallbiztrends.com • Twitter: @smallbiztrends
• Brent Leary• Partner, CRM Essentials
• http://brentleary.com • Twitter: @brentleary
Hosted by:
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Wednesday Webinars
• 4 part series exploring use of mobile devices as we conduct business, and doing business on the go.
• Today’s session focuses on social media to reach customers on the go and continue to market our businesses and stay connected, even if:– We are out of the office, or – Our customers and prospects are on the go.
• BIG thanks to BlackBerry for underwriting these webinars and making them possible
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Wednesday Webinars
• Please feel free to tweet on Twitter – use hashtag: #smbmobility
• Follow the tweeting action at http://SmallBizWednesdays.com
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Brent Leary
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Today’s Panelists
• Shashi Bellamkonda• Head of Social Media
Strategy, Network Solutions• http://networksolutions.com
• Twitter: @shashib
• Pamela O’Hara• President, BatchBlue• http://batchblue.com
• Twitter: @pmohara
• Partha Dutta• Cofounder, MobileTribe.net
• http://mobiletribe.net • Email - [email protected]
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Shashi Bellamkonda
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Your Social Media Plan
• Set up Alerts
• Join and setup profiles in 3 social networks
• 15-20 minutes a day tracing the alerts and responding
• Choose 3 blogs on your field to read and comment
• Converse, don’t sell
• Answer questions and become an expert in your niche on LinkedIn
• 2 hours a week - Learn and write about the products you promote
• Measure your efforts
– How many times were you mentioned
– How many people read your posts
– Inbound links
– Are your customers evangelizing
• Attend one local event a month
• Ask for help from the community if you need it
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My phone helped me find these Small Businesses
Carpet Cleaning Service
Awesome haircut salon on a Friday evening in downtown Chicago
Tire Repair Store that was open
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Pamela O’Hara
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SBBuzz – the Background
• The inspiration
• The goals
• Getting it Done
• Measuring Success
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SBBuzz – the real Success
• Relationships
• Opportunities
• Research
• The Passion
• The Inspiration
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Partha Dutta
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• 46% of SMB decision makers make use of social media monthly
to make purchase decisions (Jupiter Research)
• 34% post opinions about products and services on blogs (Universal McCann study)
• 80% of Twitter usage is on mobile devices – people update anytime, anywhere
• 20% of Active Internet users now access Internet from mobile – 125M
• Manage customer interaction • Reach wider audience • Retain customer• Get customer feedback• Record sales• Track expenses• Payroll
Solve
• On the go access to your customers• On the go participate in Social media
Social Media is Empowerment of the Consumer
SolutionSMB Pain points
Helps
• Drive customer engagement & acquisition• Reach your customers – anytime, anywhere,.• Talk massively and influence at minimal cost• Drive growth and build brand awareness
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Drive customer Interaction Via Social and Mobility
Hotmail
Solidify Customer Relationships:• Access all your contact databases while out of office (Google, Quickbooks, Salesforce,...)• Communicate on the go – Email, Call, SMS• Add customer contacts while traveling…
Seize the Day:• Manage & monitor online conversation from anywhere – comments, blog posts..• Build relationships on the go – invite new friends, send updates to your fans
Contact Management
SMB platforms
Email Social Media
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Thank You
Questions?
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Next Wednesday – September 30th 1pm New York Time
Using Online Services and Using Online Services and Mobile Apps to Save Time Mobile Apps to Save Time
and Moneyand Money
For more information go to SmallSmallBizBizWednesdays.comWednesdays.com