week 3 - nexus maximus...- ken olson, president, chairman and founder of digital equipment corp,...
TRANSCRIPT
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Week 3Frameworks for
Sustainability and Sustainable DesignWe will start at 8P
RECORD!
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What will you learn Today/Tonight
• Green Versus Sustainable Design
• Triple Bottom Line Sustainability
• Quadruple Bottom Line Sustainability
• Sustainable Design
Sustainable Design is act by which sustainability principles are
placed into practice
- Jack Weinberger, a free speech activist, who was quoted
with the phrase in 1964, in the San Francisco Chronicle.
“Never trust anyone over 30”1964
- Ken Olson, president, chairman and founder of Digital Equipment Corp, Digital Equipment Corporations, later acquired by Compaq, was a major force in the world of computing in the 1970s.
“There is no reason anyone would want a computer in their home.”
1977
“The Internet is too slow… 1997
it will never catch on”
“A web page? 1998
What do I need a web page for?”
“Email?”1999
“I don’t need it, I have a phone, fax and Fed Ex”
“Sustainability?”2000
“I don’t see that ever taking off”
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2002
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2003
“Green buildings will never work.” “They are too expensive and they will
never happen in today’s money driven world”
2004
2005
2005
2005
2005 | Hurricane KatrinaWikipedia.com
2005 | The Indian Ocean TsunamiWikipedia.com
2005 Gas Prices reach $3.00/Gallon
2006 | Al Gore’s Book and MovieAn Inconvenient Truth
Wikipedia.com
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Today
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2017| Harvey
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2017| Seattle Forrest Fires
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2017| Ash Storm
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So what is our response?
“We’ve met LEED®” “What more do we need to do?
2016
“We believe in sustainability”“We are just waiting for the right client”
2016
You don’t need to meet LEED, A building that meets code is
already there
2017
“We can’t pursue sustainability.” “We don’t know what the word means”
2016
We can do betterWe must do better
2017
So this lecture is about • Defining sustainability and sustainable design –• so that we can move forward on a common platform of
understanding
We will do better
https://www.youtube.com/watch?v=GemJWrp0nAM
Go Green!Mitigate our impacts on the natural
world
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“We’ve made it!”
“Green is embedded in everything we do”
Really?
alcc-legalpad.blogspot.com
How much of Greening is just green lipstick
applied to an unsustainable project?
Image source: Artofcosmetics.com
The “Green Plateau”
The Rise and Fall and Rise of Sustainability
1980 +/-
2010 -2016+/-
“Authentic Sustainability”
2025 +/-
EnergyEfficiency
“Business as Usual”
Environmental Action
(EPA and more) 1970 +/-
2025 +/-
Anti-Science Period
2016 - 2020
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We need to dig deeper and think about what sustainable design and regenerative design look like
Environment (Planet)Economics (Profit)Equity (People)Experience (Place)?
So- let’s start
McLennan, J. F. (2004), The Philosophy of Sustainable Design
Sustainable design (also called environmentally sustainable design, environmentally conscious design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of social, economic, and ecological sustainability.[1]
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Environment | Ecology
Climate Change& The Smoking Gun?
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Smoking is sexy
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CowboysSmoke Cigarettes
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Doctors Smoke!
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EvenSanta Claus
Smokes
http://www.fitnesssource1.com/archive/stopsmoking_article/smoking1.html
http://commons.wikimedia.org/wiki/File:Some_Kills.jpg
caravitahomecare.com
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We can change!We will change!
Do you believe in Global Warming?
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CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=466270
EPICA. European Project for Ice Coring in Antarctica.
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2010 10,000 B.C.E.
HOLOCENE
The Holocene 12,000 years +/-
Standard climate denier’s chart: Dansgaard et al., 1969, and Schonwiese, 1995
58(Credit: Vostok ice core data/J.R. Petit et al.; NOAA Mauna Loa CO2 record.) http://climate.nasa.gov/evidence/
59NOAA
journal Environmental Research Letters.
The Truth?
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Buildings Energy data Bookhttp://buildingsdatabook.eren.doe.gov/ChapterIntro1.aspx
Planet
Triple Bottom Line Sustainability: Planet
ITS NOT JUST ABOUT THE
PLANET…….or we would
have fixed things by now
66It’s all about the money
Triple Bottom Line Sustainability: Profit
Economy | Profit
Economics: Doing well
https://www.youtube.com/watch?v=xNzXze5Yza8&feature=youtu.be
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Treehuger.com
Electric Cars
Experience
Systems IntegrationCulture + Equity
Performance/Facts
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Earth Policy Institute
PV Panels
Experience
Systems IntegrationCulture + Equity
Performance/Facts
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Visual Capitalist
Wind Panels
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The B Corporation | 2.3.1
B Corporation
• Meet comprehensive and transparent social and environmental performance standards
• Meet higher legal accountability standards
• Build business constituency for public policies that support sustainable business.
• There are over 500 Certified B Corporations across 60 different industries. http://bcorporation.net/
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Planet
Profit
Triple Bottom Line Sustainability
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Equity | People
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Transcend and IncludeBoth and – grass roots and pure capitalism
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Bias | 2.2.2
https://www.youtube.com/watch?v=8LIb22-5Lwg&feature=youtu.be
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Discussion:• Is Bias is natural?• It is a wired response to the need
for survival • We are pre-disposed to fear those
that are different and to favor those that are part of circle
• We talked about groups expanding over space
• But people also group themselves based on race or religion or favorite sports teams (tribes)
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Altruism| 2.2.2
https://www.youtube.com/watch?v=ntbta0H6uFs&feature=youtu.be
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#disruptingEdu #the4thbox
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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So we are enculturated to be kind and good but is it also hard wired?
Equity
Equality
Empathy
Fairness
Fairness
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Priveldge
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HCBU students make up almost half of this number
2012 Report on Accreditation in Architecture Education
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ACSA Focus on Gender 2015
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It’s NEVER Really all about the money
Doing Good!
Doing Well!
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Planet
Profit
Triple Bottom Line Sustainability
People
Planet
People
Profit
Sustainability?
Triple Bottom Line Sustainability
Not Inspired!
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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Is this a good diagram?
Sustainability?
Triple Bottom Line | 3.2.4
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
89Scott Cato, M. (2009). Green Economics. London: Earthscan, pp. 36–37. ISBN 978-1-84407-571-3.
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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• John Elkington’s Triple Bottom Line Accounting
• The “Tectonic Plates” of sustainability
Is this a Better diagram?
Triple Bottom Line | 3.2.4
1. Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Gabriola Island, BC: New Society Publishers.
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Miss-Alignment of “plates” describes an unsustainable condition – “Sheer Zones form”
Think BP Oil Spill91
Triple Bottom Line | 3.2.4
1. Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Gabriola Island, BC: New Society Publishers.
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The Triple Bottom Line is great!
….But what about design?
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Experience| Place
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs".
Basis for the Quadruple Bottom Line| 3.3.1Review
… But what are human needs?
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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Developed with Chris Pastore Philadelphia University
Maslow’s Hierarchy and Sustainability| 3.3.1Relevance
Redefining Sustainability through the lens of Maslow’s three tiered system of needs
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Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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Logic Pattern:
• If I want to be sustainable then I mustmeet human needs now and into thefuture through the sustainable designprocess
• How does architecture and design specifically fulfill human needs?
Maslow’s Hierarchy and Sustainability| 3.3.1Review
Developed with Chris Pastore Philadelphia University
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Physical Needs:
Regenerate our Ecology
Provide shelter and safety for all members of society now and into the future while regenerating ecosystem services.
Maslow’s Hierarchy Needs: Level 1 | 3.3.2Review
Developed with Chris Pastore Philadelphia University
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Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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United States Green Building Council (USGBC)
Review
LEED® has been a transformed the marketplace by offering an agreed upon metrics for green buildings
Developed with Chris Pastore Philadelphia University
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Maslow’s Hierarchy Needs: Level 1 | 3.3.2
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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United States Green Building Council (USGBC)The LEED® Rating SystemLeadership in Energy and Environmental Design: Categories for version 4.0 from www.usgbc.org/leed
Review
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Developed with Chris Pastore Philadelphia University
Maslow’s Hierarchy Needs: Level 1 | 3.3.2
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Psychological Needs:
Strengthen CommunityBuild esteem for society through projects that achieve personal and collective pride of accomplishment and that create viable, equitable shared public space.
Maslow’s Hierarchy Needs: Level 2 | 3.3.3Review
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Developed with Chris Pastore Philadelphia University
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Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Maslow’s Second Level: CommunityPamplona, Spain
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Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
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Maslow’s Second Level: Community
The Suburbs
Wikipedia.com
Principles & Methodologies for Sustainable Design
3.0 Introduction 3.1 Climate Change3.2 The Triple Bottom Line3.3 The Quadruple Bottom Line
FrameworksFor Sustainability
Intrinsic Spiritual Needs
Strive for Beautyuniqueness, unity, aliveness, perfection and necessity, completion, justice and order, simplicity, richness, effortlessness, playfulness, self-sufficiency, and meaningfulness in
design.
Maslow’s Hierarchy Level 3 Needs| 3.3.4
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Developed with Chris Pastore Philadelphia University
Relevance
This need is addressed by design in all its expressions. Beauty in its myriad of forms provides an essential element to the development of individuals in society
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Experience
https://www.youtube.com/watch?v=6F6ByueIrx0&feature=youtu.be
“If its not beautiful, its not sustainable”
Lance Hosey, The Shape of Green
Maslow’s Third Level: Transcendence
Beauty
Tomb of Brion, Cemetary Design by Carlos Scarpa: http://manishtama.blogspot.com/2011/08/brion-cemetery-by-carlo-scarpa-1972.html
Maslow’s Third Level: Transcendence
Beauty
The Eden Project, Nicholas Grimshawhttp://en.wikipedia.org/wiki/File:Eden_Project_geodesic_domes_panorama.jpg (CC)
Maslow’s Third Level: Transcendence
BeautyThe Eden Project, Nicholas GrimshawFile:Grimshaw, Eden project, reticolo 01.jpg -Wikimedia Commonscommons.wikimedia.org (CC)
Maslow’s Third Level: Transcendence
Beauty
Talisien West, Frank lloyd Wright: Creative Commons
Maslow’s Third Level: Transcendence
BeautyThe Guggenheim Museum Bilbao by Frank Gehry800px-Guggenheim-bilbao-jan05.jpgen.wikipedia.org (CC)
Maslow’s Third Level: Transcendence
Beauty
Disney Headquarters: Arato Isosaki The Walt Disney Company - 2008 Corporate Responsibility Report -GRI Indexdisney.go.com470 × 300
Maslow’s Third Level: Transcendence
Uniqueness
Guggenheim Museum: Frank Lloyd Wright (CC)
Maslow’s Third Level: Transcendence
Uniqueness
Maslow’s Third Level: Transcendence
Playfulness
Asahi Beer Garden, Phillipe Starckhttp://en.wikipedia.org/wiki/Asahi_Beer_Hall (CC))
Maslow’s Third Level: Transcendence
Playfulness
Best Showroom: SITE Architectshttp://www.all-art.org/Architecture/25-24.htm
Maslow’s Third Level: Transcendence
Playfulness
Maslow’s Third Level: Transcendence
Unity
Maslow’s Third Level: Transcendence Unity
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Maslow’s Third Level: Transcendence
Unity
Falling water: Frank Lloyd Wrighthttp://commons.wikimedia.org/wiki/User:Ruhrfisch (CC)
128Falling water: Frank Lloyd WrightWikipedia (CC)
Maslow’s Third Level: Transcendence
Richness
Neue Staatsgalerie / James Stirling and Michael Wilford http://www.quondam.com/19/1983.htm
Maslow’s Third Level: Transcendence
Richness
Cuadra San Cristóbal Equestrian Estate, Luis Barragánhttp://curbed.com/archives/2012/07/09/luis-barragans-famed-cuadra-san-cristobal-hits-the-market.php
• 2014Collaborative
Studio
• Introduction• Foundational Concepts• Studio Meta - Structure
• Phase 1: Pre-Design• Phase 2: Schematic Design
• Phase 3: Design Development• Project Re-synthesis
• Presentation• Assessment
• Dimension 3: Transcendence – Effortlessness Maslow’s Third Level: Transcendence
Effortlessness
Maslow’s Third Level: Transcendence
Justness, perfection and order
The Bauhaus Building in Dessau http://commons.wikimedia.org/wiki/File:Bauhaus.JPG
Maslow’s Third Level: Transcendence
Self Sufficiency
The Omega Centerhttp://inhabitat.com/omega-center-for-sustainable-living-gets-leed-platinum-certification/omega-3-2/
Maslow’s Third Level: Transcendence
Meaningfulness
Ise Shrine, 5th centuryStudyBluewww.studyblue.com/
Maslow’s Third Level: TranscendenceMeaningfulness
Chand Baori, Rajasthan
Fenway Park 1912 - ? Veteran's Stadium 1970 - 2004
As designers we strive to:
Create meaningful “experiences” in spaces and places and with objects
Which leads to the creation of Cultural Significance – Which means persistence!
Quadruple Bottom LineSustainability
The current condition
Place Profit
PlanetPeople
Developed with Anne Sherman, MSSD ‘11Philadelphia University
Sustainability?
Design SchoolThe Real World
Time to wrap up
“Sustainable Design is just part of good
design”
“great design is an integral part of sustainability”
OR…
D E S I G N E X C E L E N C E
Environmental Stewardship Economic Viability Social Equity
Standard main goal
Design Excellence
(place)
Ecological Regeneration
(planet)
Economic Viability(profit)
Social Equity
(people)
S U S T A I N A B L E D E S I G NNew Goal
Sustainable Design is putting
sustainability principles into
practice
The Razor’s Edge
Rogers’ adoption of innovation curve: adapted for Integral Sustainable DesignSource: Re-drawn and adapted by author from Moore, G. (2002) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, HarperBusiness, New York, p12
TinyRevolutions
Biosphericand EmpathicConsciousness
Small every day acts of kindness with a purpose
Our culture will change
Our Policies, laws, and
procedures will evolve
in the end our reality will change
- Jack Weinberger, a free speech activist, who was quoted
with the phrase in 1964, in the San Francisco Chronicle.
“Never trust anyone over 30”1964