weichert lead network team meeting october 2009
DESCRIPTION
Weichert Lead Network Team Meeting October 2009. Insert Lead Coordinator Name Insert Manager Name. Agenda. Recap of Last Month WLN Call Session results! Internet Marketing Webinar What’s New: Call Center and Weichert.com Update Tips of the Month How Are We Doing? - PowerPoint PPT PresentationTRANSCRIPT
Weichert Lead Network Weichert Lead Network Team MeetingTeam MeetingOctober 2009October 2009
Insert Lead Coordinator NameInsert Manager Name
Agenda• Recap of Last Month• WLN Call Session results!• Internet Marketing Webinar • What’s New: Call Center and Weichert.com
Update• Tips of the Month• How Are We Doing?• Partnering With Your GSM• Recognizing Top Performers• Welcome New Team Members• Up-and-Coming Activities and Q&A
Recap of Last Month• Companywide Weichert Internet Strategy
presentation webinar with Weichert.com and WLN President Michael Montsko!
• 87% of home buyers use the internet in their home search.
• Buyers are more likely to find the homes they purchase via the internet than newspapers, magazines and yard signs combined!
• Real Estate agents are still the #1 Resource!
WLN Summer Call Session Updates!
Total #’s of calls made:14,84014,840
Total # of appointments: 586586
Everyone had FUN!
Call Session Results! Regions Total Calls Total Appts
Prevete 894 90
Williams 1652 37
Waters 3703 118
Minsky 861 21
Doepper 1386 50
Chappell 644 24
Bixon 2489 106
Ashby 1383 61
McDonald 1024 44
Green 804 35
Totals 14840 586
Contest Office Winners!Contest Office Winners!Region
s 1st place 2nd place Most Calls Prevete Corporate HQ Hamburg Corporate HQ
Williams Medford I & Washington Township
Cherry Hill Burlington
Waters Old Bridge & Marlboro Normandy Beach Marlboro
Minsky Yardley Paoli Doylestown
Doepper White Plains Greenwich White Plains
Chappell Andrews White Oak/Silver Spring Andrews
Bixon Alpine Hoboken Hoboken
Ashby New city Nanuet New City
Green Warrenton Alexandria/ Old Town Manassas
McDonald Summit Westfield Summit
Internet Marketing Internet Marketing WebinarWebinar
• Last month you had the opportunity to attend a companywide Webinar, hosted by WLN/WDC President, Mike Montsko.
• During this session you learned valuable information regarding Weichert’s internet marketing Strategy.
• Now we are going to have some fun, and see what you learned!
Rules
• Two teams will be competing to be WLN’s Jeopardy Champion!
• Let’s meet the participants. • Participants, please give your team a name.
Rules (cont’d)Unlike the “real” Jeopardy, our game will have slightly different rules:
• If a team gets the wrong answer, the other team will not be able to answer it.
• You will not lose any points for wrong answers.• There is no Daily Double.• There is no Final Jeopardy.
Let’s start the game!
Choose a category and points. You will be given the question.
You must give the correct answer.
Click to begin.
Pot LuckSuccess
Standards
MythVs
Reality
10 Points
20 Points
30 Points
40 Points
50 Points
10 Points 10 Points 10 Points 10 Points
20 Points 20 Points 20 Points 20 Points
30 Points
40 Points
50 Points
30 Points 30 Points 30 Points
40 Points 40 Points 40 Points
50 Points 50 Points 50 Points
WeichertValueStory
Internet Strategy
Name 3 Listing Syndication Partners where you will find
Weichert Listings.
Realtor.comNewYorkTimes.com
Zillow.comTrulia.com
WallStreetJournal.comRealtyTrac.com
Cyberhomes.comOptimumhomes.com Bankofamerica.com
What is most important to real estate internet
consumers?
1.Fast Response time 2.Powerful Search 3.A site that’s easy to use 4.Detailed listing info/lots of photos 5.Other relevant content
“Fast Response Time”Your customers want their
information and they want it without delay.
Actually Weichert.com gives the customers all of the above- we give
them what they want!
When will Weichert.com launch the mobile version
Mobile.weichert.com?
“Weichert is ahead of the curve- Mobile.Weichert.com launched a new mobile site in
early 2009, it is fast becoming a great resource to generate leads
as well!
Name 3 Real Estate Websites that Weichert Tops in
Rankings as discussed on the webinar.
RealEstate.com (31st)AOL Real Estate (42nd)Keller Williams Realty (63rd)ERA.com (69th)Long & Foster (85th)Prudential Real Estate (104th)HoulihanLawrence.com (386th)Weichert.com was ranked # 21
in June 2009!!
Name 5 of the seven components to Weichert’s
Internet Strategy.
All Roads Lead to Weichert…
1.Search engine placement2.Listing syndication partners3.Lead purchasing4.Banner Advertising5.Link placement6.Real estate directories7.Strategic partnerships
Name 2 of the 3 suggested Social Networking sites where
you can promote yourself.
Facebook has 120 Million users logging in each day and is a great
way to get referrals!
If you follow up with a lead at least 4 times,
you have a ___% chance of closing for
an appointment.
78%Give yourself an even better chance at converting. Keep your leads active for 5-6 months with continued
follow up!
You try to close for an appointment but the lead says she’s not ready or they
are working with a Brand X realtor?
What should you do?
A) Looks like a bad lead. Return it to WLN.
B) Follow up with the lead again in a couple of weeks.
C) Ask the lead to call you when she’s ready.
B) Follow up with the customer again in a couple of
weeks.
Show your professionalism and expertise! Send a handwritten note and resume, continue with emails, I-mails, info of interest, calendars
pens etc…
True story or urban legend?
Last year, a Weichert associate successfully sold a $450,000 single
family home to a lead over the phone, after one phone call.
Urban legend.C’mon, would you buy a home over the phone after 1 phone call? (maybe 2 or 3..)
You have left several voice messages but your lead never called you back.
Name one other way you could try to get in touch
with this lead.
You could:
•Email;
•Try a different phone number;
•Try calling at different times of the day;
•Mail your resume to their home.
Name another real estate company that scrubs the leads and
immediately connects the customer to a “live” associate.
There’s no other full-service, national real estate company that
does this.
The average amount of time a customer spends on weichert.com is ____
minutes.
16 +Minutes compared to 6 minutes
on our top competitors’ websites
Source: Hitwise Real-time Competitive Intelligence March 2009
According to NAR, what % of buyers used the internet during their home search in 2008?
87%
Just one of the many reasons for our Industry
Leading Internet Strategy.
Fish where the fish are!
Weichert invests in 1 million ________
To drive traffic to Weichert.com and increase visibility
to_______.
1 Million Keywords!
Increase Listing Visibility!
Name 2 New features or Contents that
Weichert.com is providing to customers?
Video Town Tours
Enhanced Mapping
Google street level views
Neighborhood and School Info
*Property Addresses
Mobile.weichert.com
*Where provided by MLS
What is the quickest way to get reinstated into the
program?
Convert leads.
You are expected to update your
leads this often.
Every week for Active leads
Every 28 days for Long Term and Under Contract!
What is the WLN conversion goal?
10%+
After being removed for portal
delinquency or contact rate, how
long is your wait to
get back in?
60 days
Besides answering the phone, name
one other thing you can do to improve your contact rate.
Manage your vacation time;
Change your phone’s internal ring tone (make it longer);
Create a distinct ring just for WLN calls.
Pick up on the first Ring!
Myth or Reality?Internet buyers and Weichert Lead Network leads require less work than traditional
buyers.
Reality2008 NAR survey: Internet buyers spend less time, looking at fewer homes – 2 weeks compared to 7 weeks. They see on average 7 homes versus 15 homes.
Myth or Reality?
1 in 3 WLN leads close.
Reality
Independent study conducted by Real IQ for all leads received through WLN in 2007.
Myth or Reality?
2 out of 3 leads that reach the call center
are scrubbed.
Myth
WLN scrubs ALL leads. This results in
weeding out half of the leads received.
Myth or Reality?
60% of leads are generated from
Brand X listings.
Myth
70% We are better at capturing leads than our competitors and you get to benefit by getting to them first!
Myth or Reality?
Weichert.com has 75,000 visitors per day.
Myth
We’re at 100,000+ and counting!
Weichert.com and WLN Updates
Weichert.com Facts• Top 5 for broker sites.* • Top 21 for real estate sites.* • Average of 100,000 visits per day.*• Averaging over 3 million visits per month.• Combined, office Web sites get up to 200,000 views per
month. • Combined, Agent Profile Pages can get up to 300,000
views per month. • Customers spend on average more time per visit on
Weichert.com (more than 15 minutes) than Century21.com, ReMax.com and ColdwellBanker.com.
• We run over 1 million keywords on major search engines.
*Source: Hitwise.
New Status: Outside ofCoverage Area -Reassign
Join Our Network on Twitter.com
• www.Twitter.com• Join• Follow wlnsales
• www.Twitter.com
• Join• Follow weichert
WLN Hot Tips of the Month
Know our Internet Strategy…View Weichert’s Internet Marketing Strategy
webinar now on Weichert U!
• Contents• Getting the Most from This Book....................2• The Five Guiding Principles of Follow Up .....3• Get Into the Practice of Lead Follow Up ....... 4• Prepare Yourself to Make Calls .................... 5• The Foundation of Your Follow Up System. .5• Call Flow Job Aid ........................................... 6• Reconnect and Build Rapport.........................7• Probe ................................................... 10• Reflect........................................................... 11• Close............................................................. 12• Set the Stage for Next Contact ................... 16• Leaving Messages .................................... 17• Weichert Tools and Resources.................. ..18
Dialogue Book in Every Portal!
Use Your Use Your Tools!Tools!
How Are We Doing?
• Conversion Rate: (fill in office conversion rate)
• Portal Updates: (fill in office status on portal updates: 80% of us are up-to-date)
• Contact Rate: (fill in office contact rate)
Partnering With Your GSM
• Closings: (fill in # of closings with WFS for previous month)
• Success Stories: (fill in success stories of partnerships between Lead Specialists and GSMs, highlight ways GSM can help LS get business)
Recognizing Top Performers
• (Insert photos and bullets about office Lead Specialists who have Highest Conversion, Most Improved a Success Story)
• (Add another slide here if needed)
Welcome New Team Members
• (Insert names of new Lead Specialists joining the team)
Up and Coming Activities
• Next Call Session: (fill in date and time of next call session)
• Training Session: (fill in dates and times of training sessions in office)
• (fill in dates, times and locations of other events that could help Lead Specialists build their skills)
Join the Lead Network Team!
Some benefits you will enjoy include:• New business.• Opportunities to build a lifetime of
referrals.• Continuous training and support to
help you close for the business successfully.Talk to me after this meeting for more
information on how you couldsign up as a Lead Specialist.
Thank You!Thank You!