WelcomeThe Power of Social Media and e-Resources

Objective

• Social media as a strategic communications, marketing and inclusion tool

• Measurement

• e-Resources to help you climb the Inclusion Continuum

• Networking – community of practice

Introductions

• Two minutes…o name o community o why you are at this

workshop

What do you want from this workshop?

Communications Tool Box

• Aboriginal Newspapers

• Aboriginal Employment Centre

• Magazines

• Aboriginal Link

• NationTalk

• Campus Publications

• Inclusion Works Recruitment Fair

• Leadership Circle (Employer-of-Choice)

• Career Fairs

• Community Visits

• Aboriginal Liaison -- Post-secondary

E-Tool Box

• Podcasts• Webinars• Twitter• Facebook• Linkedin• Web Analytics• Google Alerts• Google Ads• Shopping Store/Online

Registration• Facebook ads

• E-newsletter• Contacts database (Vertical

Response)• Salesforce• Intranet• Website• E-learning• E-tools• Blog• Apps

Measurement

• In the Land Downunder... 390 impressions

• National recruitment fair deadline... 445 impressions

• It’s our job to bring qualified candidates... 564 impressions

• Win a trip to Montreal... 1,094 impressions

Measurement• CTV’s Alberta Primetime panel

discussion on Aboriginal employment with Kelly Lendsay, Rocky Sinclair and Bev Parker:

1,339 Impressions View Feedback (5) 2 people like this.

• Rob Lackie great discussion Kelly, let's hope there will be more employment opportunities for Aboriginal People....keep up the great work and bringing awareness with discussions like this one.

• John Bain Interview needs someone to represent aboriginal young adults. Only people I see talking are 40 something.

• Gil McGillivray Aboriginal men have a hard time getting jobs when they're older and in my case that's a reality.

Measurement

Inclusion Works• 294 followers

+35 in last 2 months

• 21 lists following+ 3 in last 2 months

• 196 tweets+ 42 in last 2 months

Comparison Aboriginal Peoples Television Network• 2,490 followers

Engage Often: Listen, Start, Join, ReplyBe Part of The Conversation

If a picture is worth a thousand words...

Much more dynamic

Reaches people emotionally

Build your community withComments and sharing

PC’s, Smartphone's, TabletsExpands your reach

More personal & more social

Great for viral campaigns

Problem Solving - Recruitment

• You are having trouble recruiting Aboriginal people – what communications strategy do you use to get better results? List the social media tools you will use in your strategy and why. Define e-resources that will be helpful.

Problem Solving – Corporate Social Responsibility

• You want to tell the world that you are an inclusive employer that welcomes Aboriginal people and all peoples into your workplace where they can succeed. What communications strategy do you use to get better results? List the social media tools you will use in your strategy and why. Define e-resources that will be helpful.

Problem Solving – Advancing Workplace Inclusion

• You want to help your employers better understand their Aboriginal colleagues, breakdown barriers to potential racism to will help build an inclusion workplace for the benefit of all employee and the company. What communications strategy do you use to get the results you need? List the social media and e-resources you will use in your strategy and why.

Coming Soon...

• Brian List

• Apps

• E-Learning

• E-Tools