Welcome to

e-PRO® is only technology certification to be officially recognized, endorsed, and conferred by NAR.

This program serves as benchmark of technology expertise for today’s real estate professionals.

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Welcome to

REALTORS® with this certification demonstrate:

Excellence in adopting, implementing, and promoting technology best practices

Ethics with commitment to use technology in fair and responsible manner

Professionalism by completing this program and keeping one’s technical knowledge and skill sets up-to-date

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How to Earn the Certification

- Be member in good standing with NAR or NAR cooperating international association

- Complete Day 1

- Complete Day 2 Online

- Maintain active membership with NAR or NAR cooperating international association

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Benefits of Being an e-PRO®

Usage of e‐PRO® logo and name

Customizable marketing materials

Online referral directory

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Free Webinars

Downloadable certificate

Lapel pin available for purchase

e-PRO® Certification Counts as Elective Credit for Other Programs

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> Accredited Buyer’s Representative (ABR®) designation

> Certified Residential Specialist (CRS) designation

> Performance Management Network (PMN) designation

> Resort and Second-Home Property Specialist (RSPS) certification

Discounted SMMI Membership Available

Usage of SMMI logos

Free social e-Card

Participation in forums

Access to journaling/blogging system

Posting on SMMI blog roll

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Access to SMMI Advisory Board

Access to additional free instructional videos, courses, and social media training materials

Discounts on technology products

Why NAR’s e-PRO® Certification Is More Relevant Than Ever

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What You Will Learn

Day 1:

•Interacting with your desired markets in online venues

•Risk management, including intellectual property, copyright infringement, and fair dealing

•Reputation management

•Social networking—LinkedIn®, Facebook, and Twitter

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What You Will Learn

At the end of Day 1, you will understand:

•How and, more importantly, why online Web 2.0 strategies were developed

•How to use them responsibly in your business

•For rookies, how to be prepared for Web 2.0 culture

•For students already active in social media, how to craft integrated business strategy that is sustainable and effective

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What You Will Learn

> You are going to get anxious to jump in and use social media tools during class.

>BE PATIENT. > Tools are tools; if you don’t

understand rules and how to use tools, the resulting impact can be far worse.

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What You Will Learn

Day 2:

•Available online exclusively through REALTOR® University

•You will learn how develop social media strategy that is sustainable

•As well as how to make yourself more mobile, more efficient, and more profitable

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Day 2 Online

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Content and SEO

Strategy

e-Office Twitter and Foursquare

e-Strategy

Rich Media Technology Toolbelt