welcome to seo basics - chicagostyleseo.com€¦ · seo basics wednesday, october 9, 13....
TRANSCRIPT
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Welcome to SEO Basics
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Wednesday, October 9, 13
Rod Holmes
SEO Basics
Wednesday, October 9, 13
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Local
LocalPaid
PaidOrganic
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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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• Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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Awareness
Interest
Learn
Shop
Buy
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# Of Searche
s/Mon
th
Keywords
Long-‐tail Keywords
Head Keywords
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Keywords
Longtail keywords are important!
Keywords indicate intension
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✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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On-Page
‣ If you want to rank for a particular keyword, make sure you have one page dedicated to it.‣Optimize that page
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✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO
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• Crawl-able Nav• Site Speed• robots.txt• XML Sitemap• Webmaster Tools• Privacy Policy
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On-Site
‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.
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✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO
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Build Citations
‣ Decide on your NAP(Name, Address, Phone Number)
‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them
them around the web and get there too.
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Build Citations
‣ Blog posts from local websites
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✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO
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BeSer ContentNo Spammy Links
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Organic
‣Slow...long-term goal‣Content‣Promote content‣Work on getting links
Wednesday, October 9, 13
Rod Holmes
SEO Basics
Wednesday, October 9, 13
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Wednesday, October 9, 13
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Wednesday, October 9, 13
‣ Deck will be available for download‣ Webinar was recorded...available for
download.
Wednesday, October 9, 13