west coast eagles value proposition

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Post on 01-Jul-2015

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West Coast Eagles football team marketing department. A slide show to help define and develop a customer value proposition.

TRANSCRIPT

Page 1: West Coast Eagles Value Proposition

Welcome!

Page 2: West Coast Eagles Value Proposition

Today!CustomersPartners

Delighter’sDisguster’s

ValuesTags

MeasurementActions

Page 3: West Coast Eagles Value Proposition

Who are our Partners?

Page 4: West Coast Eagles Value Proposition
Page 5: West Coast Eagles Value Proposition

Visual Partners!

50%

Page 6: West Coast Eagles Value Proposition

Auditory Partners!

30%

Page 7: West Coast Eagles Value Proposition

Kinesthetic Partners!

20%

Page 8: West Coast Eagles Value Proposition

Clear as Mud?

How should this impact our Communication?

Page 9: West Coast Eagles Value Proposition

Communication!

Values!

Page 10: West Coast Eagles Value Proposition

First Step!Define Customer Value

Proposition

Page 11: West Coast Eagles Value Proposition

WHAT is our value

proposition and HOW will we communicate

this?

Page 12: West Coast Eagles Value Proposition

Break-Out!

Page 13: West Coast Eagles Value Proposition

3 Partner Disguster’s

Page 14: West Coast Eagles Value Proposition

3Partner Delighter’s

Page 15: West Coast Eagles Value Proposition

15

Your Challenge!

Discover Delighters and Disgusters and their relationship to our Value Proposition!

Page 16: West Coast Eagles Value Proposition

Back in 15 Minutes!

Page 17: West Coast Eagles Value Proposition

What did you bring back from your group?

Page 18: West Coast Eagles Value Proposition

Tagging your values creates a catch phrase that embeds the idea into your culture?

Page 19: West Coast Eagles Value Proposition

Ideas?

Page 20: West Coast Eagles Value Proposition

Keep it Simple!

Page 21: West Coast Eagles Value Proposition

Changes Start From Within!- Your Actions?

Page 22: West Coast Eagles Value Proposition

Be Unconventional!

Page 23: West Coast Eagles Value Proposition

You cant make an Omelette ....!

Page 24: West Coast Eagles Value Proposition

Take Action Now!

Page 25: West Coast Eagles Value Proposition

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You can’t Manage what you dont Measure!

Page 26: West Coast Eagles Value Proposition

2626

Get Everyone Involved and Create a WOW Culture!

Page 27: West Coast Eagles Value Proposition

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Maintain Focus!

Page 28: West Coast Eagles Value Proposition

Celebrate Successes!

Page 29: West Coast Eagles Value Proposition

Let’s Wrap it up!

PartnersDelighter’sDisguster’s

ValuesTags

MeasurementActions

Page 30: West Coast Eagles Value Proposition

Thank You & Good Luck!