Goodwin’s Conventions

• Relationships between Music and visuals• Relationship between lyrics and visuals

• Intertextual references• Genre characteristics

Frith’s 3 typologies• Performance- Bands mostly go for

the performance type of videos, mostly because their instruments are a large part of their music and it also allows them to show off their musical talent without listeners having to attend a concert, it gives the audience a concert experience from the comfort of their bedroom

Frith’s 3 typologies

• Narrative- This is used to visually express the story the artist writes about, it usually has the same conventions of films with an equilibrium that becomes disrupted or a disruption solved and there is an equilibrium, singers mostly go for this type of video.

• Eg. Beyoncé- If I were a boy is about double standards and also gender roles, without the music video it would hard to create an image and emotional response to what Beyoncé is trying to touch on.

Frith’s 3 typologies

• Conceptual- this type of video is usually very vague and open, it usually sticks to one or concepts but they don’t ever shift into the other typologies. They don’t tend correlate with the lyrics of a song but they may have a deeper meaning, it gives room for interpretation and for the audience to relate it to whatever they wish.

Chris Brown Featuring Usher- New Flame.