WHAT ARE THE TASK NECESSARY FOR SUCCESSFUL

MARKETING MANAGEMENT?

DEVELOPING MARKETING STRATEGIES AND PLANS

Identify potential long-run opportunities, given its market

experience & core competencies.

ACCESSING MARKET OPPORTUNITIES & CUSTOMER VALUE

Closely monitor the market environment to access market potential & forecast demands.

Create best value for your target markets & develop

strong, profitable relationship with customers.

CHOOSING VALUEDivide the market into major segments.

Anticipate how your competitors

will respond.

Evaluate each segments, target those which you can provide the best

value.

DESIGNING VALUE

Farm’s offerings must include quality, design, features, &

packaging.

DELIVERING VALUE

Make product accessible &

available to target customers.

Understand various

distribution firms and how do they

make their decisions.

COMMUNICATING VALUE

Set up ads, sales promotions, events, & public relations.

Adopt direct & interactive

marketing.

SUSTAINING GROWTH & VALUE Initiate new-product

development, testing, & launching.

Keep in account changing global opportunities &

challenges.

These slides were created by-

Biswajit Biswas IIT(BHU), Varanasi During a Marketing

Internship by Prof. Sameer Mathur

IIM(Lucknow)

www.IIMInternship.com