what has google done for pr?
TRANSCRIPT
escherman What has ever done
for PR?
Presenter: Andrew Bruce Smith
Thursday, 2 December 2010
Doubleclick Ad PlannerGoogle Trends and Insights
Google Keyword ToolGoogle Analytics
Thursday, 2 December 2010
A database of intentions
Doubleclick Ad PlannerGoogle Trends and Insights
Google Keyword ToolGoogle Analytics
Thursday, 2 December 2010
Traditional PR planning?
+Thursday, 2 December 2010
“Why aren’t we number one on Google?”
Thursday, 2 December 2010
Traditional PR approach
Define audienceCreate media planCreate messagingDo PRAnalyse CoverageReport(Post campaign survey?)
Thursday, 2 December 2010
Traditional PR approach
Define audienceCreate media planCreate messagingDo PRAnalyse CoverageReport(Post campaign survey?)
Thursday, 2 December 2010
Define Audience: Google Ad Planner
Thursday, 2 December 2010
Messaging and content:Google Keyword Tool, Google Insights
Thursday, 2 December 2010
2433 clickthroughs per day. Worth £6.7K! 69 click
throughs per dayCost: £191CPC: £2.77
1472 clickthroughs. Worth £4K.
Putting A Value on Natural Search
Thursday, 2 December 2010
Virgin Media Business vs BT Business
Key words:
Fibre optic networkCloud computingBandwidthMultiple channel customer serviceRemote workingBusiness bandwidth
Live SEO exercise
Thursday, 2 December 2010
ENDThursday, 2 December 2010