And how does
BRANDING works?
What is a
Rohan GuptaIIT (BHU) Varanasi
Brand is a “Name, Term, Sign, Symbol or Design or combination of them
intended to identify the goods or services of one seller or group of seller and
differentiate from others”.
A credible brand signals a certain level of quality
Branding is a powerful means to secure a competitive advantage.
People are willing to pay higher price for their favorite brand.
Scope of Branding
Marketers can apply branding anywhere consumer has a choice like
person, place, goods, services.
Kerala Tourism is registered as a Brand.
Created by ROHAN GUPTA, IIT (BHU) Varanasi,
during an internship by
Prof. SAMEER MATHUR, IIM Lucknowwww.iiminternship.com