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what is a brand, and how does branding work?

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Page 1: What is a brand, and how does branding work?
Page 2: What is a brand, and how does branding work?
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Signify quality

Creates barriers to entry

Serve as a competitive advantage

Secure price premium

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1. www.google.com2. www.bendaggers.com3. hdw.eweb4.com4. thepaperwall.com5. pinterest.com6. Flickr.com7. www.desktopimages.org8. absolutfoundry.com9. www.behance.net10.www.theleagueofmoveabletype.com11.fontfabric.com12.http://www.slideshare.net/jogiyadav/brand-equity?related=1

Page 18: What is a brand, and how does branding work?

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