Moo8 – B/W Printer in A107Moo3 – Colour printer in

A102

Creates an emotional need inside the head of the consumer (real or perceived).

It is a message sent from the producer to let the customer know that their product exists and the benefit it brings.

To sell a product. Profit Market (people) Product Sells Advertising Manufacturer

How do these all fit together?

1. Manufacturer2. Product

-------------

4. Market --------------

5. Sales6. profit

3. --- Advertising

Persuasive Techniques: Emotional Manipulation

(eg Love, Jealously, Mothering Instinct, etc)

Brand Identification Celebrity Endorsement Unique Selling Proposition (USP)

1. USP (Unique Selling /Strength Proposition) Unique to your product – different

from all other products (eg faster, bigger, healthier, cheaper, etc)

The USP has to trigger the need to buy.

Everything is a medium! (Sky, footpath, tree, car, bus, T-shirt, sign, Magazine, TV, Internet, etc).

Every medium has a different demographic.

Task 1 – Why a poster works successfully?

You will assess why certain posters work and what makes them so successful.

Take a minimum of 2 successful poster examples and discuss the following:

Colour: Do the colours suit the poster? Why do you think they chose that particular

colour?

Font: Does the typeface express the message

they want? Message:

Have they used words that conveys their message?

Does the message communicate a positive or negative emotion?

Style/graphics/images: Is it a flat two dimensional logo or have

they used shadow, bevel or emboss? Is it a single image or collage? Does it use photos or graphic illustrations?